Contact Ross

The Blog

My thoughts on:
  • Artificial Intelligence, Content Marketing

AirOps Review: How To Improve Your AI Search Visibility

Most AirOps reviews are written by people selling something that competes with AirOps. A few are written by people who work there. This one is written by someone who runs it. AirOps is the growth platform for search and AEO...

  • Artificial Intelligence

How to Put Claude to Work Across Your Whole Company

People love Claude right now. Marketers are running it all day. Founders are building with it on weekends. Whole teams have it open next to their inbox. That’s the good news. Here’s the problem. Loving a tool and building your...

Most recent posts
  • B2B Marketing, Marketing

Customer Research: How To Get Closer To Your Audience Faster Than Usual

You’re new to an industry. New job. New market. New sector. I’m not sure what got you there but it’s a common situation in marketing. CMOs go from one industry to the next regularly. VPs of content go from one...

  • Content Marketing, Marketing

The Ultimate Guide to Content Distribution

What is Content Distribution? Content distribution is the strategic and systematic dissemination of your brand’s content to reach a broader audience. It involves spreading your content across multiple media platforms, channels, or networks, both online and offline. The goal is...

  • Marketing, Technology

What Is Generative AI ? Why Marketers Should Care

Have you ever felt challenged by the constant need to update content? AI can do it now. Have you ever struggled to find the perfect stock photo? AI can do it now. Have you ever dreaded the process of editing...

  • Content Marketing, Marketing

Why Creating Unscalable Content Amidst The Rise Of AI Is The Right Move

“Creating 1,000 mediocre pieces of content every year is hard. Creating 10 game changing pieces of content every year is hard. Choose your hard.” I wrote these exact words back in 2020 on LinkedIn. And back then. Both of these...

  • Marketing

13 Top B2B SaaS Marketing Agencies in 2024

The landscape of the Software as a Service (SaaS) ecosystem has become increasingly crowded. It encompasses a multitude of industries, ranging from retail, healthcare, and hospitality to non-profits, real estate, transportation, and professional services, among others. In 2024, the demand...

  • B2B Marketing, Marketing

130 ChatGPT Prompts: How To Use Them & Why They Matter (For Marketers)

Chefs need frying pans. Docs need stethoscopes. Plumbers need wrenches. Marketers need ChatGPT. I know some people will hate that. But I’m convinced that ChatGPT can save you over 200+ hours of time next year if you learn how to...

  • Content Marketing, Marketing

Content Marketing Remix: Turn One Post Into A Deck, Podcast & More

Content marketing is often assumed to simply be the development of content. However, this perspective vastly underestimates the complexity and depth of content marketing. A more nuanced view introduces the concept of a “content marketing remix.” This approach is not...

  • B2B Marketing, Startups

The Most Common Death Bed Regrets & How To Avoid Them

“When tomorrow comes this day will be gone forever, but I shall hold something which I have traded for it. It may be no more than a memory, but if it is a worthy one I shall not regret the...

  • Technology

What Is The Best CRM Software (Based On Ratings & Reviews) [2023]

The As a brand or entrepreneur, managing customer relationships and driving sales can be a complex process. There is an abundance of CRM software solutions on the market today that can help you manage contacts, track interactions, automate workflows, optimize...