A lot of teams buy a GEO dashboard and end up staring at a visibility score without a clear next move. At Foundation, we evaluate these platforms for client work. Useful data should narrow the decision. A recurring citation can...
In 2014, I sent a tweet that said “D.R.E.A.M // Distribution Rules Everything Around Me.” That idea became the philosophy behind my book, Create Once, Distribute Forever, and the way we run every content program at Foundation. Over a decade...
The Be Stupid Philosophy “Sticks and Stones may break my bones but names will never hurt me.” Seriously? Whoever can honestly say this is true, has some the ego of Goliath. Even some the most recognizable coldhearted people, have been...
For six years Facebook has been making it easier to creep on ex-girlfriends, snoop professors and embarrass your friends after one too many tequila shots. Over these years, Facebook has changed it’s layout five times and each time we find...
Remember the scene, in that movie where all the addicts and patients sat around in a circle saying their names and what their problems were…? Well, like these people I suck at introductions – so here goes… My name is...
