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KEYNOTES

Book Ross Simmonds as Your Next Keynote Speaker

Insightful • Inspiring • Actionable

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01

Content Distribution In The Age Of Artificial Intelligence - From SEO & AEO to Social Media & Video

 Everyone says “Content Is King” – But in today’s day and age… 
 

Is it actually?

In this keynote, Ross will dive deep into the critical importance of distribution as a catalyst for achieving unparalleled visibility as a brand, creator & marketer. Attendees will learn about the strategies and platforms that can amplify their content’s reach and impact, ensuring it resonates with their target audience. From Reddit & Google to Quora and Facebook – this presentation is a crowd pleaser because it brings a blend of both strategic frameworks for leaders and the in-depth tactical examples that are always a hit with execution-driven marketers.

Key Takeaways:

  • Strategies to leverage both owned and earned media to maximize content reach.
  • The importance of data-driven decision-making in content distribution.
  • How to identify and utilize untapped channels for content distribution.
  • Best practices for measuring and optimizing content performance.
  • Techniques for creating shareable and engaging content.
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02

Generative Engine Optimization: How To Leverage Content To Shape LLMs & AI

AI-powered search is changing how buyers discover, evaluate, and choose brands. In this keynote, Ross Simmonds breaks down how organizations can improve their visibility across AI-driven discovery platforms, including ChatGPT, Google AI experiences, and other large language models. Audiences will learn how content strategy, authority, and distribution work together to influence brand visibility in an AI-first world.

Key Takeaways:

  • How AI search is changing brand discovery.
  • The fundamentals of GEO and AI visibility.
  • How content distribution influences discoverability.
  • The importance of third-party citations and authority.
  • Practical steps marketers can take to improve AI visibility.
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03

Reddit Marketing: How To Unlock The Power Of Reddit

Reddit isn’t just another social platform… It’s the last place on the internet where authentic conversations still happen at scale. But most brands treat it like Twitter or LinkedIn, and they fail spectacularly. In this talk, Ross Simmonds breaks down the exact frameworks Foundation Marketing uses to drive measurable results on Reddit for some of the top brands in the world.

You’ll learn why Reddit’s unique community dynamics create outsized marketing opportunities and how AI is making it easier than ever to participate authentically while scaling your efforts.

Key Takeaways:

  • Reddit’s Five Pillars: The framework for community-first marketing that actually converts
  • How to use AI to mine Reddit conversations and identify high-intent prospects
  • The difference between “marketing on Reddit” vs. “Reddit marketing” (and why it matters)
  • Real campaign breakdowns showing what works (and what gets you banned)
  • How to leverage Reddit’s algorithm changes and AI-search to maximize visibility
  • The distribution strategy that turns Reddit posts into real results
  • How to avoid getting banned on Reddit and increase LLM visibility
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04

Putting Marketing Back Into Content Marketing: This Is How You Do It

Content marketing is more than just creating content; it’s about driving tangible results. This keynote focuses on the essential marketing principles that should underpin every content marketing strategy to ensure it contributes to your overall business objectives.

 

Key Takeaways:

  • The core components of a results-driven content marketing strategy.
  • How to align your content marketing efforts with broader business goals.
  • Tips for engaging your audience through compelling storytelling.
  • Strategies for converting content engagement into measurable business outcomes.
  • The role of analytics in refining and proving the value of content marketing.
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05

How Enterprise Marketing Teams Can Use AI To Do More

This keynote addresses the empowering role of AI in augmenting the capabilities of professionals across industries. Ross dives deep into how AI can enhance decision-making, productivity, and creativity, ultimately leading to more innovative and efficient workflows. 

In this presentation, Ross shares research and data to support the increasing need for brands to embrace AI while keeping it positive and inspirational. Because in Ross’ opinion – AI isn’t here to replace us – It’s here to augment us. 

 

Key Takeaways:

  • Understanding the potential of AI to augment human capabilities.
  • Examples of AI tools that enhance productivity, creativity, and decision-making.
  • How to seamlessly integrate AI into your professional life.
  • The importance of upskilling and staying informed about AI developments.
  • Preparing for the future of work in an AI-augmented world.
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Ready to Engage Your Audience?

Explore the possibilities with Ross as your next keynote speaker. Contact Ross today to discuss availability, topics, and elevate your event with a touch of inspiration.

Contact Ross