Keynote speaker · Author · Founder
Keynotes on how brands win in the age of AI search.
Ross Simmonds is the founder of Foundation Marketing and the author of Create Once, Distribute Forever. He takes the stage every month to show marketing teams what is changing, what to do about it, and what to do on Monday.
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Signature keynotes
Talks you can book today.
Every talk is built around your audience, your market and your questions. Slides are never recycled.
Talk A
Engineer Your Brand Into the Memory Layer of Every LLM
AI models now answer the questions your buyers used to Google. This talk shows how a brand earns a place in those answers.
- The three layers of AI visibility: search, distribution and memory
- Why mentions across the web matter more than rankings
- A plan your team can start the week after the event
Best for: CMOs, content and SEO teams
Talk B
Distribution in the Age of AI
AI changed how content gets found. It did not change the rule that distribution wins. This talk shows where to put your content so people and models both see it.
- Why distribution rules everything around you, even more with AI
- How one idea becomes dozens of assets on the right channels
- Plays from Reddit, LinkedIn, YouTube and email that feed AI answers
Best for: marketing teams, agencies, founders
Talk C
The Recipe for AI Visibility Success
A clear, repeatable recipe for showing up when buyers ask AI for answers. Ross walks through the ingredients, the order and the mistakes to skip.
- What to measure when buyers ask AI instead of searching
- The content, mentions and signals AI models reward
- A checklist your team can run the next day
Best for: executive teams, SEO and content leaders
Talk D
Reddit Marketing: How Brands Win Long Term
Reddit drives real results for brands that show up the right way. This talk covers how to earn trust in communities and turn it into long-term growth.
- How Reddit shapes what buyers and AI models trust
- What to post, where to post it and how to avoid getting banned
- How to measure Reddit results beyond clicks
Best for: brand, community and growth teams
Talk E
B2B Marketing in the Age of AI
What B2B marketing looks like when buyers research with AI. Ross shares what is working, what is breaking and where to invest next.
- How AI is changing the B2B buyer journey
- Where B2B teams are winning and losing right now
- Priorities for the next 12 months
Best for: B2B leadership teams, conferences, offsites
Formats
Pick the room you need.
In-person keynote
Main stage energy with a story, a framework and slides your audience will photograph.
Virtual keynote
Built for the screen, with live Q&A and a format that holds attention from home.
Team workshop
Your team works on your brand, with your data, and leaves with an AI visibility plan.
Fireside chat or panel
Prepared, candid and quotable. Ross brings the hard questions with him.
What organizers and attendees say
Straight from the room.
Ross made my brain hurt in the best possible way. His presentation was packed with so much valuable, actionable insight that any organization willing to understand and implement it could make a giant difference in how it gets discovered.
Ross’s workshop was easily the single most useful part of the entire conference. In a world where a lot of people claim to be experts in AI and GEO, Ross actually knows what he’s talking about. He made a complicated topic practical and actionable.
Most AEO sessions are a lot of confident opinions about a category where half the “best practices” will be wrong by next quarter. This one was useful. He did the homework, showed his work, and gave us a way to think about AEO that’ll hold up beyond the latest LinkedIn noise.
Ross’s Inception session on engineering your brand into the memory layer of every LLM was one of the best workshops I’ve attended. He goes well past theory, and his practical advice and depth of experience come through in everything he covers.
The most useful hour of the conference. He built the whole thing around real examples from businesses in the room, cut through the AI hype, and sent a personalized EEAT audit afterward.
Ross brought incredible energy to the room… his workshop was genuinely engaging from start to finish, with some laughs along the way! You could tell everyone left with real, actionable takeaways for their businesses.
Pretty sure I took a photo of every single one of his slides. Just sayin.
Topics
What Ross speaks on.
Past audiences include healthcare, aviation, travel, higher education, public sector, real estate, mortgage and software events.
Booking
Tell Ross about your event.
Send the date, the audience size and the theme. You will hear back with fit, format and availability.
