Only 25 Founding Seats for Citation Conference. Claim yours
For over a decade I’ve helped B2B brands get seen in search, on social, and now inside the AI models your buyers ask first. One philosophy runs through all of it: create once, distribute forever.
How do you make great work travel?
Most content doesn’t fail because it’s bad. It fails because nobody sees it. I started Foundation in 2014 to fix that for B2B brands, and the engines we’ve built have driven millions of visits and thousands of qualified leads for companies like Paychex, Bitly, Procore and Eventbrite.
The question hasn’t changed. The answer has. Today your buyers ask ChatGPT, Claude, Perplexity and Google’s AI before they ever click a link. So I spend my time on three layers: being found, being distributed, and being remembered by the models themselves. That’s the work behind Foundation, Distribution.ai and everything I teach on stage.
Content, SEO, Reddit, paid media and AI visibility, run as one system. Built for brands that need to be the answer, in search and in the model.
Profound PartnerCertified Reddit PartnerAirOps PartnerExplore Foundation →
Frameworks your team can run on Monday. Stages from Stockholm to San Francisco, from intimate CMO dinners to 5,000-seat halls.
Paste a blog post, podcast episode or YouTube video. Get a month of social posts in your voice, across every channel. The book’s philosophy, shipped as a product.
A facilitated session that leaves you with a plan, owners and a 90-day roadmap. For leadership teams who want to leave the room with decisions made.
Conversations and solo breakdowns on how brands get found, cited and remembered in the AI era. Marketing leaders, founders and operators, with the receipts. A proud member of the HubSpot Podcast Network.
Over 100,000 marketers do. Pick your platform.
