I grew up in Preston, Nova Scotia. A small community outside of Halifax where nobody was handing you a playbook for how to break into the marketing industry. There were no family connections to agencies for me. No internships at...
I’m a big fan of books. I love reading blog posts. I love reading X posts. I love videos. But of all my favorite formats of content consumption… Books are at the top of the list. A wise person (George...
I grew up in Preston, Nova Scotia. A small community outside of Halifax where nobody was handing you a playbook for how to break into the marketing industry. There were no family connections to agencies for me. No internships at...
I’m a big fan of books. I love reading blog posts. I love reading X posts. I love videos. But of all my favorite formats of content consumption… Books are at the top of the list. A wise person (George...
A few weeks ago, I sat down with a VP of Sales from a company doing $50M ARR. She said something that stuck with me: We’ve optimized our website. We’ve perfected our landing pages. We’ve tuned the funnel. But none...
You know that moment when you realize something you’ve been saying for 10+ years isn’t contrarian anymore? It’s just… obvious. Last month, an anonymous developer built a basketball game in a few hours using AI tools. Zero marketing budget. Zero...
Most marketing teams are convinced they know where they lose deals. The pricing page. The pitch was off because of XYZ. The competitor won because they have slicker demo. Or a prospect who goes quiet after the second call because...
I just got back from Málaga. The whole team flew in from across North America and Europe. People who usually only see each other on Slack and Zoom were suddenly sharing meals, whiteboards, long walks along the Mediterranean, and the...
There’s a narrative that gets thrown around a lot. That capitalism is extractive. That it only takes. That the people who build massive businesses are hoarding wealth while the rest of the world suffers. And look… some of that criticism...
Matt Paulson was 22 years old, doing graphic design for a living, and running a finance newsletter on the side that made him $50–75K a year. He thought he was hot stuff. Between his day job and the side hustle,...
Foundation was just named to the Clutch 100. The Clutch 100 recognizes the top 100 fastest-growing B2B service companies in the world, based on verified revenue growth. And we’re on it. My first reaction wasn’t pride, exactly. It was more...
