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The Blog

My thoughts on:
  • Artificial Intelligence, Business Lessons

How to Hire Marketers in the AI Era: My AI Fluency Test

A marketer who has never built an agent is now a junior marketer. Even with ten years on their resume. That sounds harsh. I’ve thought about it a lot, and I still believe it. At Foundation we’ve added an AI...

  • Entrepreneurship, Inspiration

Be Unblockable: The Trait Every Team Wants to Grab

What unblockable looks like Unblockable is easier to recognize than to define, so start with what it looks like. Unblockable in a question. It’s 4:55 on a Friday. The campaign goes live Monday. The landing page is broken, the developer...

Most recent posts
  • Artificial Intelligence, B2B Marketing

Citation Conference: Where AI Visibility Leaders Meet

I’ve been in a lot of conference rooms over the last two years. Zero Click in San Francisco. SEO Week in New York. BrightonSEO in San Diego. Good rooms, full of people doing real work…. And in every one of...

  • Artificial Intelligence, B2B Marketing

ChatGPT Hid Your AI Traffic for a Week: What We Learned

Update, October 15, 2026: It was a bug. Cedric Huesler reports that OpenAI confirmed the issue on October 14, and ChatGPT is tagging its links with utm_source=chatgpt.com again. The fix started rolling out around 2am PT on October 15. By...

  • Artificial Intelligence, B2B Marketing, Marketing

7 Best AI Visibility Agencies in 2026 (Ranked)

Ranking #1 on Google doesn’t guarantee that an AI engine will mention you. That’s a pretty big shift for anyone who has spent years building an SEO strategy. I’ve spent most of my career helping B2B brands get found online,...

  • Artificial Intelligence, Technology

Best AEO Platforms in 2027 (Compared & Ranked)

Nine AEO platforms compared from real use, with pricing, gaps and bias flags. Plus a five-step filter to pick the right one for your team....
  • B2B Marketing, Reddit Marketing, Social Media

Reddit Marketing: The Complete Guide for 2026

By Ross Simmonds, founder and CEO of Foundation Marketing and author of Create Once, Distribute Forever. Foundation is a certified Reddit partner. Last updated October 24, 2026. Marketers are disliked, and borderline hated on Reddit. As a Redditor and a...

  • Social Media, Technology

Best Later Alternatives for 2026 (Tested)

The first time I used Later, I was posting on every social platform. My workflow was falling apart. And I needed a fix. Fast. Later gave me one. There’s a reason Later is one of the most recognized schedulers out...

  • Artificial Intelligence, Technology

AirOps Review (2026): Is It Worth It for AI Visibility?

Is AirOps Worth It After 16 Months? Yes, if you run real content volume and someone on your team owns the setup. No, if you expect results in week two. Foundation has paid for AirOps since June 2025. We run...

  • Business Lessons, Entrepreneurship, Leadership

Busy vs. Productive: How to Tell the Difference

Being busy feels like progress. The research says otherwise. Here's what decades of studies on goals, focus and habits reveal about getting more done, plus three things to try tomorrow....
  • Artificial Intelligence, Technology

Profound Review (2027): 16 Months of Real Use

A 16-month review of Profound from an agency partner: what it costs now, who should buy it, what we use every day and where it falls short....