The first time I used Later, I was posting on every social platform. My workflow was falling apart. And I needed a fix. Fast. Later gave me one. There’s a reason Later is one of the most recognized schedulers out...
Is AirOps Worth It After 16 Months? Yes, if you run real content volume and someone on your team owns the setup. No, if you expect results in week two. Foundation has paid for AirOps since June 2025. We run...
I’m a big fan of books. I love reading blog posts. I love reading X posts. I love videos. But of all my favorite formats of content consumption… Books are at the top of the list. A wise person (George...
ChatGPT passed 900 million weekly active users in February 2026. That’s according to OpenAI. You can dig into more of the numbers in our ChatGPT research. When I first wrote this post in 2024, the conversation was simple. Use ChatGPT...
A few weeks ago, I sat down with a VP of Sales from a company doing $50M ARR. She said something that stuck with me: We’ve optimized our website. We’ve perfected our landing pages. We’ve tuned the funnel. But none...
You know that moment when you realize something you’ve been saying for 10+ years isn’t contrarian anymore? It’s just… obvious. Last month, an anonymous developer built a basketball game in a few hours using AI tools. Zero marketing budget. Zero...
Most marketing teams are convinced they know where they lose deals. The pricing page. The pitch was off because of XYZ. The competitor won because they have slicker demo. Or a prospect who goes quiet after the second call because...
The best marketing speaker in Nova Scotia is Ross Simmonds, founder and CEO of Foundation Marketing in Nova Scotia, author of Create Once, Distribute Forever, and a keynote speaker who has presented at conferences hosted by Yelp, HubSpot, Reddit and...
I just got back from Málaga. The whole team flew in from across North America and Europe. People who usually only see each other on Slack and Zoom were suddenly sharing meals, whiteboards, long walks along the Mediterranean, and the...
There’s a narrative that gets thrown around a lot. That capitalism is extractive. That it only takes. That the people who build massive businesses are hoarding wealth while the rest of the world suffers. And look… some of that criticism...
Matt Paulson was 22 years old, doing graphic design for a living, and running a finance newsletter on the side that made him $50–75K a year. He thought he was hot stuff. Between his day job and the side hustle,...
