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The Blog

My thoughts on:
  • Entrepreneurship, Just Business

Why I Care More About Curiosity Than Credentials When Hiring

I grew up in Preston, Nova Scotia. A small community outside of Halifax where nobody was handing you a playbook for how to break into the marketing industry. There were no family connections to agencies for me. No internships at...

  • Artificial Intelligence, Marketing

The 5 Best Books Every Modern Marketer Should Read in 2026 to Master GenAI & LLMs

I’m a big fan of books. I love reading blog posts. I love reading X posts. I love videos. But of all my favorite formats of content consumption… Books are at the top of the list. A wise person (George...

Most recent posts
  • Artificial Intelligence, Marketing

Why LLM Ads Will Be a Bigger Business Than Search & Social Ads

Experts Say LLM Ads Will Never Work. History Disagrees. OpenAI just announced that they believe they will hit $100M ARR from their initial six week ad pilot. Skeptics say people will revolt. Skeptics say it’s silly to measure ARR. Skeptics...

  • B2B Marketing, Reddit Marketing

Visibility In LLMs: How Distribution Opens The Gates To LLM Citations

The best time to start optimizing for AI visibility was ten years ago. The second best time is right now. Wait… What? LOL… How could we do it 10 years ago when AI didn’t exist?! Ah. Great question. You shouldn’t...

  • Entrepreneurship

Why Canadians Need To Love Fall In Love With Capitalism

Canada is losing its entrepreneurial soul. The country has 100,000 fewer entrepreneurs than two decades ago despite adding 10 million people, its provinces rank below all 50 U.S. states on economic freedom, and the middle class is drowning in record...

  • Reddit Marketing

How Reddit Became the Dark Funnel for Enterprise Software

The enterprise software deal your team just lost? There’s a good chance the winning vendor was chosen in a Reddit thread six months ago. Nothing in your Salesforce instance recorded it. Your attribution model didn’t flag it. Your SDRs never...

  • Entrepreneurship, Just Business, Marketing

How To Grow Your Business As A Fractional CMO In 2026

I was 28 years old when I was a solo freelancer and made over $270k in revenue in a year. I’m still proud of that younger version of me. I don’t live in a big city. I grew up in...

  • Artificial Intelligence, Marketing

AI-First Agencies Will Eat The Conglomerates For Breakfast

It was a Friday afternoon and the team and I just wrapped up the finishing touches on a sprint for a new client. The client came to us with problem that Foundation is quite familiar with: Our team and agency...

  • Artificial Intelligence, Content Marketing, Marketing

34 best AI marketing tools I’m using to drive growth & results in 2026

Everyone is using AI tools. Okay, almost everyone. According to a study conducted by my team at Foundation, more than 84% of marketers say they use AI in their workplace on a day-to-day basis. But despite the proliferation of hundreds...

  • Life

My 2025 Annual Review: When the Work Started to Lift

I’ve always believed momentum is earned. You don’t get it from one lucky break or one viral moment. You get it from showing up. Quietly… When nobody’s clapping. You get it from doing the reps when there’s no guarantee they’ll...

  • Inspiration, Leadership

What 2025 Taught Me About Fear, Ambition, and Showing Up Anyway

It’s the final sprint of 2025… and I’ve been thinking a lot about what this year has brought me and how much change has happened throughout it… After all the turkey is cooked and football has been watched… Millions of...