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The Blog

My thoughts on:
  • Artificial Intelligence

The ROI Of Generative Engine Optimization: The New Age of Content

Across marketing, SEO, and content teams, the conversation has shifted. It’s no longer “Are we producing enough content?” It’s “Is our content actually influencing the LLMs and showing up where buyers get answers?” That’s why Return on Generative Engine Optimization...

  • Artificial Intelligence

Google’s AI Mode: The Way We Think About SEO Needs To Change

Google’s AI Mode is here. Google’s AI Mode is self described as an experimental, conversational way to search using its Gemini large-language model. It’s currently active for many English users and is designed to transform Google Search from static lists...

Most recent posts
  • Entrepreneurship, Leadership

The Best Leaders Create More Leaders

I never thought I’d start a blog post by referencing someone with ties to the New York Giants (Go Eagles), but here we are. Bill Parcells has a quote that sticks with me: You don’t get any medal for trying...

  • B2B Marketing

What Is BOFU? Understanding Everything To Know About Bottom Of Funnel

What Is BoFu (Bottom Of Funnel)? Bottom of Funnel (BoFu) content is designed for the purchase stage of the buyer’s journey, reflecting the lower part of a sales funnel. This stage involves targeted marketing actions, such as consultations and live...

  • Content Marketing

What Brands Should Do With Old Content: Reshare & Repurpose

Think back to what your world, your industry, and your business looked like six or seven months ago. It might feel like forever ago, but it really wasn’t. Yet so much has likely changed in that time. In all those...

  • Marketing

High-volume keywords vs. low-volume keywords: Ending The Debate

Keyword research is part science and part art. The best way to think about the difference between high-volume and low-volume keywords is that high volume means a lot of people are searching for that phrase and low volume means fewer...

  • B2B Marketing, Content Marketing, Marketing

Headline Swapping: Why You Should Write Different Headlines To Maximize Reach

Today, you’re going to learn why some of the top media companies are using headline swapping to drive maximum reach and traffic to their content. What’s headline swapping? That’s the question I set out to answer after hearing about some...

  • Artificial Intelligence

The Intelligence Age: What It Means For Business & Revenue

Sam Altman, CEO of OpenAI recently penned a piece called The Intelligence Age. It’s worth a read. Especially since Sam said: “AI will do 95% of what marketers use agencies, strategists, and creative professionals for today.” I think that’s a...

  • B2B Marketing

Why Aren’t You Using Reddit?

Are you afraid it will lead to getting cancelled? Are you afraid you’ll say the wrong thing? Are you afraid of the brand risk? Are you afraid to look silly? Whatever the reason… Let me give you three simple facts:...

  • Artificial Intelligence, Content Marketing, Marketing

30 best AI marketing tools I’m using to drive growth & results in 2025

A recent McKinsey report suggests that Generative AI has the potential to add as much as $4.4 trillion to annual global productivity. The analysis highlights marketing and sales as one of four functional groups that, collectively, could capture an estimated...

  • Artificial Intelligence

ElevenLabs Alternatives for Audio AI in 2025 [The Best]

Artificial intelligence is reshaping the way we transform text into lifelike audio. Leading the transformation is ElevenLabs, an AI audio tool dedicated to AI-generated voiceovers tailored for content creators, e-learning experts, and businesses. I recently tested more than 10 different...