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The Blog

My thoughts on:
  • Artificial Intelligence

ElevenLabs Alternatives for Audio AI in 2025 [The Best]

Artificial intelligence is reshaping the way we transform text into lifelike audio. Leading the transformation is ElevenLabs, an AI audio tool dedicated to AI-generated voiceovers tailored for content creators, e-learning experts, and businesses. I recently tested more than 10 different...

  • Content Marketing, Marketing

13 Different Types Of Lead Magnets Brands Can Create To Generate Leads

Are you struggling to capture the attention of your target audience? Wondering how you can turn casual browsers into eager leads? You’re not alone. But here’s the secret sauce: Lead magnets. Yes, those irresistible pieces of content designed to snatch...

Most recent posts
  • Content Marketing, Marketing

Content Marketing Mistakes That Will Stop Your Brand From Finding Success

Everyone, and I do mean everyone, will make a content marketing mistake at some point in their career. In fact, in a study conducted by Foundation, researchers asked a group of marketers if they had ever made a mistake /...

  • Inspiration

14 Life Lessons From My Nanna

The last couple weeks have been rough. It’s starting to feel like life is back to normal but two weeks ago I had to say goodbye to my grandmother for the last time. It was brutal. Still is kinda but...

  • Marketing

The Master List of Newsletters, Podcasts & Twitter Accounts You Need to Follow

A few years ago, which seems like a couple of decades now, another marketer who speaks often at conferences asked me if I ever get tired of coming up with new presentations and talks… I looked them dead in the...

  • Leadership

10 Hard Lessons That I Learned Leading My Company Amidst The Pandemic

This time last year, I faced one of the most difficult challenges of my life so far. In less than 24 hours, I lost: Three major clients Every marketing conference I was scheduled to speak at A $250k contract that...

  • Content Marketing

This Content Distribution Strategy Earned 26,282 Pageviews In 7 Days

You spent hours, days, months (maybe even years) creating something awesome. Something you’re beyond proud of and excited to share with the world. Something that could completely change (or kickstart) your business. And finally… You hit publish—it’s go time! But...

  • Just Business

Why This Canadian Declared Juneteenth An Annual Paid Company Holiday

American History is a part of Canadian history. As much as many Canadians like to take a holier than thou position as if we’re a whole lot different from America – the truth is; our history is very well connected....

  • Freelancing, Inspiration

What Content Creators Can Learn From The Joe Rogan & Spotify Deal

Yesterday Joe Rogan announced that his podcast “The Joe Rogan Experience” will be exclusively offered on Spotify at the end of the year: His full library, dating back 11 years, will be available on Spotify as of September 1st, and...

  • Entrepreneurship, Inspiration

Why Pursuing Perfect Can Have The Opposite Impact

Let’s talk about perfection. It’s something that many people strive for. It’s something that many brands talk about achieving. It’s something that everyone at some point and time hoped they could unlock. But the reality is: Striving for perfection often...

  • Podcast Interviews

Content Distribution Strategies & Why Channel Experimentation Is Key

Experiments make up the better part of our childhood. We experiment with physics. We experiment with biology. We experiment with nature. We experiment constantly… A simple yet interesting experiment that quickly captures the attention of any child under the age...