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The Blog

My thoughts on:
  • Artificial Intelligence, Business Lessons

How to Hire Marketers in the AI Era: My AI Fluency Test

A marketer who has never built an agent is now a junior marketer. Even with ten years on their resume. That sounds harsh. I’ve thought about it a lot, and I still believe it. At Foundation we’ve added an AI...

  • Entrepreneurship, Inspiration

Be Unblockable: The Trait Every Team Wants to Grab

What unblockable looks like Unblockable is easier to recognize than to define, so start with what it looks like. Unblockable in a question. It’s 4:55 on a Friday. The campaign goes live Monday. The landing page is broken, the developer...

Most recent posts
  • Artificial Intelligence, Technology

A Solo Dev Built a Game With AI and Beat the NBA Finals

You know that moment when you realize something you’ve been saying for 10+ years isn’t contrarian anymore? It’s just… obvious. Last month, an anonymous developer built a basketball game in a few hours using AI tools. Zero marketing budget. Zero...

  • Artificial Intelligence, Marketing

20 Years of On-Site SEO Just Lost Half the SERP

Most marketing teams are convinced they know where they lose deals. The pricing page. The pitch was off because of XYZ. The competitor won because they have a slicker demo. Or a prospect who goes quiet after the second call...

  • Keynotes, Leadership, Marketing

Best Marketing & Keynote Speakers in Nova Scotia (2026)

The best marketing speaker in Nova Scotia is Ross Simmonds, founder and CEO of Foundation Marketing in Nova Scotia, author of Create Once, Distribute Forever, and a keynote speaker who has presented at conferences hosted by Yelp, HubSpot, Reddit and...

  • Entrepreneurship, Leadership

Annual Planning In Spain: What We’re Building Towards This Year

I just got back from Málaga. The whole team flew in from across North America and Europe. People who usually only see each other on Slack and Zoom were suddenly sharing meals, whiteboards, long walks along the Mediterranean, and the...

  • Business Lessons, Entrepreneurship

50 Capitalist-Built Organizations That Changed the World

There’s a narrative that gets thrown around a lot. That capitalism is extractive. That it only takes. That the people who build massive businesses are hoarding wealth while the rest of the world suffers. And look… some of that criticism...

  • B2B Marketing, Business Lessons, Entrepreneurship

How MarketBeat Built a $60M Media Company With 19 People

Matt Paulson was 22 years old, doing graphic design for a living, and running a finance newsletter on the side that made him $50–75K a year. He thought he was hot stuff. Between his day job and the side hustle,...

  • Business Lessons, Entrepreneurship, Inspiration

We Made the Clutch 100: The Credit Belongs to the Team

Foundation was just named to the Clutch 100. The Clutch 100 recognizes the top 100 fastest-growing B2B service companies in the world, based on verified revenue growth. And we’re on it. My first reaction wasn’t pride, exactly. It was more...

  • Artificial Intelligence, Marketing

Why LLM Ads Will Outgrow Search & Social Ads

Experts Say LLM Ads Will Never Work. History Disagrees. OpenAI just announced that they believe they will hit $100M ARR from their initial six week ad pilot. Skeptics say people will revolt. Skeptics say it’s silly to measure ARR. Skeptics...

  • Artificial Intelligence, B2B Marketing, Content Marketing, Reddit Marketing

How to Get Cited by LLMs: Why Distribution Wins

The best time to start optimizing for AI visibility was ten years ago. The second best time is right now. Wait… What? LOL… How could we do it 10 years ago when AI didn’t exist?! Ah. Great question. You shouldn’t...