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The Blog

My thoughts on:
  • Artificial Intelligence

The ROI Of Generative Engine Optimization: The New Age of Content

Across marketing, SEO, and content teams, the conversation has shifted. It’s no longer “Are we producing enough content?” It’s “Is our content actually influencing the LLMs and showing up where buyers get answers?” That’s why Return on Generative Engine Optimization...

  • Artificial Intelligence

Google’s AI Mode: The Way We Think About SEO Needs To Change

Google’s AI Mode is here. Google’s AI Mode is self described as an experimental, conversational way to search using its Gemini large-language model. It’s currently active for many English users and is designed to transform Google Search from static lists...

Most recent posts
  • B2B Marketing

SEO Budget: How To Manage Your SEO Budget In 2024

There’s a lot of questions and doubts floating around the SEO industry right now… More than I’ve seen in quite some time, there’s a lot of panicking over the latest rollout of AI Overviews and the last few months of...

  • Artificial Intelligence

Top AI Marketing Tools For Marketers In 2024

Who else wants the promise of AI to actually translate into better outcomes? I’m talking about: – Less time doing low value tasks – Generate more value than usual– More time to do things that drive ROI The promise has...

  • Entrepreneurship

Create Once. Distribute Forever. – My New Book & A Bunch Of Bonuses

It’s been over a decade since I pressed publish on my first piece of content online. In that time, I’ve made lifelong friends. I’ve reached millions of people. I’ve written more than four ebooks. I’ve written hundreds of blog posts...

  • B2B Marketing

Top 12 B2B Marketing Books in 2024

Humans never stop learning. Whether it’s personal growth or professional game-changing, this relentless pursuit of knowledge is our superpower. It keeps us innovative, agile, and ahead of the curve. I’ve analyzed Amazon, Barnes & Nobles, surveyed LinkedIn execs and asked...

  • Artificial Intelligence

HeyGen Review: AI Avatar & AI Video Creation Tool

HeyGen Review: AI Avatar & AI Video Creation Tool Want to learn how to use a tool like HeyGen for creating a Digital Avatar? You’re in luck. A lot of creators have struggled to create content using video cameras and...

  • B2B Marketing, SaaS

The SaaS Marketing Guide to MRR and ARR Growth Metrics

It’s time to launch or grow your SaaS. What metrics should you be prioritizing? ARR? MRR? CTC? Let’s dive into all of that and more… I want to get right into it for you so let’s start with these: Definitions...

  • B2B Marketing, Marketing

Customer Research: How To Get Closer To Your Audience Faster Than Usual

You’re new to an industry. New job. New market. New sector. I’m not sure what got you there but it’s a common situation in marketing. CMOs go from one industry to the next regularly. VPs of content go from one...

  • Content Marketing, Marketing

The Ultimate Guide to Content Distribution

What is Content Distribution? Content distribution is the strategic and systematic dissemination of your brand’s content to reach a broader audience. It involves spreading your content across multiple media platforms, channels, or networks, both online and offline. The goal is...

  • Marketing, Technology

What Is Generative AI ? Why Marketers Should Care

Have you ever felt challenged by the constant need to update content? AI can do it now. Have you ever struggled to find the perfect stock photo? AI can do it now. Have you ever dreaded the process of editing...