The Blog

My thoughts on:

There’s a lot of questions and doubts floating around the SEO industry right now… More than I’ve seen in quite some time, there’s a lot of panicking over the latest rollout of AI Overviews and the last few months of...

Who else wants the promise of AI to actually translate into better outcomes? I’m talking about: – Less time doing low value tasks – Generate more value than usual– More time to do things that drive ROI The promise has...

Most recent posts

A few years ago, which seems like a couple of decades now, another marketer who speaks often at conferences asked me if I ever get tired of coming up with new presentations and talks… I looked them dead in the...

This time last year, I faced one of the most difficult challenges of my life so far. In less than 24 hours, I lost: Three major clients Every marketing conference I was scheduled to speak at A $250k contract that...

Content marketing is often assumed to simply be the development of content. Marketers often assume that their job is done after they press publish on a new YouTube video, a new podcast episode, a new blog post or new lead...

You spent hours, days, months (maybe even years) creating something awesome. Something you’re beyond proud of and excited to share with the world. Something that could completely change (or kickstart) your business. And finally… You hit publish—it’s go time! But...

American History is a part of Canadian history. As much as many Canadians like to take a holier than thou position as if we’re a whole lot different from America – the truth is; our history is very well connected....

Yesterday Joe Rogan announced that his podcast “The Joe Rogan Experience” will be exclusively offered on Spotify at the end of the year: His full library, dating back 11 years, will be available on Spotify as of September 1st, and...

Let’s talk about perfection. It’s something that many people strive for. It’s something that many brands talk about achieving. It’s something that everyone at some point and time hoped they could unlock. But the reality is: Striving for perfection often...

Experiments make up the better part of our childhood. We experiment with physics. We experiment with biology. We experiment with nature. We experiment constantly… A simple yet interesting experiment that quickly captures the attention of any child under the age...

Here’s the email I sent to my mailing list on March 12, 2020: I had two emails queued up this week but didn’t press send. One was to promote a new YouTube video. One was to promote a product. But...