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  • Artificial Intelligence

How to Put Claude to Work Across Your Whole Company

People love Claude right now. Marketers are running it all day. Founders are building with it on weekends. Whole teams have it open next to their inbox. That’s the good news. Here’s the problem. Loving a tool and building your...

  • Uncategorized

If I Were Starting My Marketing Career Today, Here’s What I’d Learn First

I get asked some version of this question almost every week. At conferences. In DMs. On podcasts. “Ross, if you were starting over today… what would you focus on?” And my answer has changed a lot over the years. Five...

Most recent posts
  • B2B Marketing

Why Aren’t You Using Reddit?

Are you afraid it will lead to getting cancelled? Are you afraid you’ll say the wrong thing? Are you afraid of the brand risk? Are you afraid to look silly? Whatever the reason… Let me give you three simple facts:...

  • Artificial Intelligence

ElevenLabs Alternatives for Audio AI in 2025 [The Best]

Artificial intelligence is reshaping the way we transform text into lifelike audio. Leading the transformation is ElevenLabs, an AI audio tool dedicated to AI-generated voiceovers tailored for content creators, e-learning experts, and businesses. I recently tested more than 10 different...

  • Content Marketing, Marketing

13 Different Types Of Lead Magnets Brands Can Create To Generate Leads

Are you struggling to capture the attention of your target audience? Wondering how you can turn casual browsers into eager leads? You’re not alone. But here’s the secret sauce: Lead magnets. Yes, those irresistible pieces of content designed to snatch...

  • Instagram Marketing

10 Instagram Story Ideas That Will Make Your Instagram Account Drive Engagement

10 Instagram Story Ideas That Will Skyrocket Your Engagement Struggling to captivate your audience on Instagram? You’re not alone. With millions of Stories posted daily, cutting through the noise can feel like an uphill battle. But what if you could...

  • Content Marketing, Marketing

What Is Content Repurposing: Everything You Need To Know To Make It Happen

You’ve built a dream team of content creators. Your keyword research is meticulous. Your content strategy seems bulletproof. But here’s the kicker: is your repurposing and content distribution strategy ACTUALLY optimized for success? Over the last 10 years, I’ve helped...

  • Artificial Intelligence

Top Synthesia AI Alternatives for AI-Generated Videos (2024)

Artificial Intelligence has made remarkable advancements across various domains, from content creation and image generation to revolutionizing coding processes. But its impact on video production is equally transformative. Today, AI-powered video generators empower users to produce stunning videos within minutes,...

  • Artificial Intelligence

50+ Quotes About Artificial Intelligence, AI & Humanity

Artificial intelligence (AI) is no longer a futuristic notion, but a vibrant reality shaping our daily experiences and the fabric of our societies. As we stand on the brink of what could be the greatest technological revolution in human history,...

  • Artificial Intelligence

Audio AI: The Best AI Voice Generators & Text To Voice Tools

Audio has exploded in the last few years. Podcasts are thriving. Audiobooks are all the rage. AI tools that allow you to create and edit audio content are some of the hottest tools on the market right now and for...

  • Artificial Intelligence

How To Use ChatGPT For Digital Marketing In 2024

More than 180M people have used ChatGPT according to the latest ChatGPT research. The intersection of AI & SEO is already one of the most talked about trends in marketing. There’s no denying artificial intelligence and ChatGPTs transformative power in...