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The Blog

My thoughts on:
  • Entrepreneurship

Create Once. Distribute Forever. – My New Book & A Bunch Of Bonuses

It’s been over a decade since I pressed publish on my first piece of content online. In that time, I’ve made lifelong friends. I’ve reached millions of people. I’ve written more than four ebooks. I’ve written hundreds of blog posts...

  • B2B Marketing

Top 12 B2B Marketing Books in 2024

Humans never stop learning. Whether it’s personal growth or professional game-changing, this relentless pursuit of knowledge is our superpower. It keeps us innovative, agile, and ahead of the curve. I’ve analyzed Amazon, Barnes & Nobles, surveyed LinkedIn execs and asked...

Most recent posts
  • Inspiration

Being Consistent Is Consistently The Hardest Thing To Do

Nirvana, Jimi Hendrix & Pearl Jam all originated from Washington. I had no clue. But that changed last week I spoke at Mozcon and had the chance to check out the Pop Culture Museum. It was fascinating to take a...

  • Inspiration, Leadership, Young Professionals

14 Things Every Young Professional Should Know About Life and Business

Although I’ve been out of University for a few years, I didn’t fully grasp the challenges that young professionals are having until the last year or two. After chatting with friends, colleagues and acquaintances, it has become very clear that young...

  • Entrepreneurship, Inspiration, Marketing

30 Motivational Business Quotes You Need To Read In 2020

Once in a while you just need a motivational quote from a business great to get you inspired. I’ve compiled a list of 30 great business quotes for you to remember, recite and reuse. Whether you’re trying to make more...

  • Inspiration

How Marketers Should Think About Self-Discipline

In today’s world, being a marketer is tough—you’re under constant pressure to source leads and run great campaigns, as well as come up with the next big idea, and the next one, and the next one… There’s a lot on...

  • B2B Marketing, Marketing

Experimentation In Marketing: Why It’s The Best Strategy For Success

Band-aids. Sticky Pads. Penicillin. Pumpkin spice lattes. Your last Tinder match. And your favorite Spotify playlist… Are all available thanks to experimentation. Experiments have offered us as a society some of the greatest discoveries, opportunities, and solutions EVER. Experimentation has...

  • Content Marketing, Marketing, Social Media

The Ultimate Instagram Marketing Guide for Driving Real Results

Instagram is kind of a big deal. A recent surge in visual content is sweeping across every network and has been the key to Instagram becoming an excellent marketing channel for brands. Which is why we’ve created a guide to getting...

  • Content Marketing, Marketing, Social Media

13 Video Marketing Stats & Trends Shaking Up Content Strategies Today

Recently I was asked a question: Is video the future of communications? It’s a fair question to ask with recent developments in social shaking up the industry. In case you haven’t been paying attention, here’s what I’m talking about: LinkedIn...

  • Marketing

26 Marketing Experiments That Brands Can Use To Unlock New Insights

Marketing experiments differentiate innovative brands from the bland ones. Experimentation is what leads to breakthroughs—allowing your company to stand out while your competitors blend in. Yet marketers often make the mistake of assuming that experimenting is for things like email...

  • Content Marketing, Marketing

Why & how brands should adopt content distribution processes in their marketing mix

Your team has written thousands of words. They’ve injected keywords in it, sourced great imagery and even included a handful of expert quotes. The asset is valuable, compelling and, dare I say it, it’s what some would call 10x content....