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The Blog

My thoughts on:
  • Technology

The 7 Best Buffer Alternatives I’ve Actually Tested (2026)

I’ve spent the better part of a decade figuring out how to get more mileage out of content. That has meant publishing across socials, newsletters, podcasts, and YouTube for my own work. Along the way, I’ve used a lot of...

  • Artificial Intelligence, Content Marketing, Marketing

Answer Engine Optimization (AEO): What It Is, How It Works & What To Do

Answer Engine Optimization is the marketing process for creating and optimizing content in a way that influences answer engines such as Claude, Gemini, ChatGPT and more. It’s a marketing practice that can be done in-house or with an agency. I’ve...

Most recent posts
  • B2B Marketing

What Is BOFU? Understanding Everything To Know About Bottom Of Funnel

What Is BoFu (Bottom Of Funnel)? Bottom of Funnel (BoFu) content is designed for the purchase stage of the buyer’s journey, reflecting the lower part of a sales funnel. This stage involves targeted marketing actions, such as consultations and live...

  • Content Marketing

What Brands Should Do With Old Content: Reshare & Repurpose

Think back to what your world, your industry, and your business looked like six or seven months ago. It might feel like forever ago, but it really wasn’t. Yet so much has likely changed in that time. In all those...

  • Marketing

High-volume keywords vs. low-volume keywords: Ending The Debate

Keyword research is part science and part art. The best way to think about the difference between high-volume and low-volume keywords is that high volume means a lot of people are searching for that phrase and low volume means fewer...

  • B2B Marketing, Content Marketing, Marketing

Headline Swapping: Why You Should Write Different Headlines To Maximize Reach

Today, you’re going to learn why some of the top media companies are using headline swapping to drive maximum reach and traffic to their content. What’s headline swapping? That’s the question I set out to answer after hearing about some...

  • Artificial Intelligence

The Intelligence Age: What It Means For Business & Revenue

Sam Altman, CEO of OpenAI recently penned a piece called The Intelligence Age. It’s worth a read. Especially since Sam said: “AI will do 95% of what marketers use agencies, strategists, and creative professionals for today.” I think that’s a...

  • B2B Marketing

Why Aren’t You Using Reddit?

Are you afraid it will lead to getting cancelled? Are you afraid you’ll say the wrong thing? Are you afraid of the brand risk? Are you afraid to look silly? Whatever the reason… Let me give you three simple facts:...

  • Artificial Intelligence

ElevenLabs Alternatives for Audio AI in 2025 [The Best]

Artificial intelligence is reshaping the way we transform text into lifelike audio. Leading the transformation is ElevenLabs, an AI audio tool dedicated to AI-generated voiceovers tailored for content creators, e-learning experts, and businesses. I recently tested more than 10 different...

  • Content Marketing, Marketing

13 Different Types Of Lead Magnets Brands Can Create To Generate Leads

Are you struggling to capture the attention of your target audience? Wondering how you can turn casual browsers into eager leads? You’re not alone. But here’s the secret sauce: Lead magnets. Yes, those irresistible pieces of content designed to snatch...

  • Instagram Marketing

10 Instagram Story Ideas That Will Make Your Instagram Account Drive Engagement

10 Instagram Story Ideas That Will Skyrocket Your Engagement Struggling to captivate your audience on Instagram? You’re not alone. With millions of Stories posted daily, cutting through the noise can feel like an uphill battle. But what if you could...