FREE PLAYBOOK — 10 CHAPTERS

Your Buyers Are Asking AI for Answers. Is Your Brand in the Response?

The GEO Playbook is the definitive guide to Generative Engine Optimization for B2B SaaS. Learn how to optimize your content so ChatGPT, Perplexity, Claude, and Google AI cite your brand when your buyers ask the questions that matter.

Downloaded by 2,000+ B2B marketers • Trusted by marketing leaders at companies from $5M to $500M ARR

What You’ll Learn

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Why SEO Alone Won’t Cut It

AI Overviews, ChatGPT, and Perplexity are replacing traditional search for B2B buyers. Learn why organic traffic is declining and what’s replacing it.

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10 Tactics to Get Cited by AI

From structured data to entity-first content architecture to source triangulation. Each tactic is ranked by impact and effort so you know where to start.

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A 30-Day Quick-Start Plan

Week-by-week actions your team can execute immediately. No consultants required. No six-month timelines. Start showing up in AI search this month.

About the Author

Ross Simmonds is the founder of Foundation, a B2B SaaS content marketing agency that has worked with companies like Canva, Snowflake, and dozens of market leaders. He gave his first keynote on AI back in 2017, authored “Create Once, Distribute Forever,” and has spent the last decade helping B2B brands build content engines that actually drive pipeline. He created the GEO Playbook because he got tired of watching smart marketers invest in channels that are declining while ignoring the ones that are growing.

Stop Being Invisible to AI Search

Every day you wait, your competitors get further ahead in LLM visibility. Download the playbook and start optimizing today.