Contact Ross

FREE SELF-ASSESSMENT — 10 DIMENSIONS — 100 POINTS

Your Content Is Probably Good. Your Distribution Is Probably Not.

Most B2B SaaS companies invest heavily in content creation and barely invest in distribution. This 10-dimension audit scores your distribution maturity, reveals exactly where you’re leaving revenue on the table, and gives you a prioritized plan to fix it. Takes 30 minutes. Stings for about 24 hours. Then you start winning.

    No spam. Unsubscribe anytime. We respect your inbox.

    The Content Distribution Audit

    The 10 Dimensions

    1

    Channel Coverage

    How many channels are you actually distributing to?

    2

    Distribution Velocity

    How fast does content reach each channel after publishing?

    3

    Repurpose Rate

    How many derivative assets does each piece of content produce?

    4

    Community Presence

    Are you in the communities where your buyers make decisions?

    5

    SEO + GEO Integration

    Is your content optimized for both Google and AI search?

    6

    Email Distribution

    Is your email strategy segmented, automated, and content-first?

    7

    Paid Amplification

    Are you pouring fuel on your best organic content?

    8

    Content Half-Life Extension

    Are you refreshing and re-distributing your best work?

    9

    Attribution & Measurement

    Can you connect content to pipeline and revenue?

    10

    Team & Process

    Is distribution someone’s actual job?

    Score Tiers

    A 80–100 Distribution Leader. Top 5% of B2B SaaS.
    B 60–79 Distribution Builder. Above average with clear optimization opportunities.
    C 40–59 Distribution Dabbler. The average B2B SaaS company. Significant upside available.
    D 20–39 Distribution Beginner. Most content is underperforming from lack of distribution.
    F 0–19 Distribution Desert. Content is essentially invisible. Urgent action needed.

    What’s Your Score?

    Take the audit, screenshot your results page, and share it on LinkedIn. Tag @TheCoolestCool and challenge your network. The average B2B SaaS company scores around 35. Can you beat it?

    Take the Audit Now

    Content Marketing Is a Two-Word Industry

    You’ve mastered the first word. Time to master the second. Download the audit and find out where your distribution strategy really stands.