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The Blog

My thoughts on:
  • Artificial Intelligence, Business Lessons

How to Hire Marketers in the AI Era: My AI Fluency Test

A marketer who has never built an agent is now a junior marketer. Even with ten years on their resume. That sounds harsh. I’ve thought about it a lot, and I still believe it. At Foundation we’ve added an AI...

  • Entrepreneurship, Inspiration

Be Unblockable: The Trait Every Team Wants to Grab

What unblockable looks like Unblockable is easier to recognize than to define, so start with what it looks like. Unblockable in a question. It’s 4:55 on a Friday. The campaign goes live Monday. The landing page is broken, the developer...

Most recent posts
  • Artificial Intelligence, Marketing

Google AI Mode and SEO: What Changes for Marketers

Google’s AI Mode is here. Google’s AI Mode is self described as an experimental, conversational way to search using its Gemini large-language model. It’s currently active for many English users and is designed to transform Google Search from static lists...

  • B2B Marketing, Marketing, Social Media

Social Media Metrics That Matter in 2026

Let me take you behind the scenes of social media success for a moment. Last month, I was speaking with a frustrated marketing director who’d been pouring resources into their company’s social channels. “We’re getting likes,” she told me, coffee...

  • Artificial Intelligence, Technology

10 Best ChatGPT Alternatives in 2026 (Tested)

ChatGPT has undoubtedly made its mark as one of the most powerful AI tools in recent years. Its versatility has made it a go-to choice for everything from simple inquiries to complex professional tasks, leading to widespread adoption across industries....

  • Artificial Intelligence, Content Marketing

Research-Driven Content: How It Fuels Brand Growth

The AI boom is here, and while the buzz is deafening, savvy brands are quietly doing something that’s driving massive results: publishing research-driven content. If you’re an ambitious marketer, SaaS founder, or content strategist juggling creativity, technology, and ROI, this...

  • Reddit Marketing, Social Media

How to Engage in Subreddits Without Getting Banned

Reddit, often hailed as “the front page of the internet,” is a goldmine for marketers who know how to navigate its unique ecosystem. But here’s the thing: Marketing on Reddit isn’t as simple as dropping a link and watching the...

  • Content Marketing, Marketing

Content Distribution: Why Promotion Beats Creation

You’ve probably heard it a million times: “Content is king.” But over the years, I’ve learned that this isn’t entirely true. No matter how brilliant, insightful, or innovative your content is, it won’t make an impact unless people see it....

  • B2B Marketing, Content Marketing, Marketing, Reddit Marketing

Reddit SEO: How to Rank on Google Through Reddit

Let me tell you something about Reddit. I’ve been hooked on the platform for years. Whether it’s diving deep into niche communities, using it to win fantasy football championships, or just soaking up the endless stream of conversations, Reddit has...

  • Entrepreneurship, Leadership

The Best Leaders Create More Leaders

I never thought I’d start a blog post by referencing someone with ties to the New York Giants (Go Eagles), but here we are. Bill Parcells has a quote that sticks with me: You don’t get any medal for trying...

  • B2B Marketing

BOFU Marketing: What It Is and Content That Converts

What Is BoFu (Bottom Of Funnel)? Bottom of Funnel (BoFu) content is designed for the purchase stage of the buyer’s journey, reflecting the lower part of a sales funnel. This stage involves targeted marketing actions, such as consultations and live...