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The Blog

My thoughts on:
  • Technology

The Best Later Alternatives [Tried & Tested]

The first time I used Later, I was posting on every social platform. My workflow was falling apart. And I needed a fix. Fast. Later gave me one. There’s a reason Later is one of the most recognized schedulers out...

  • Artificial Intelligence, Content Marketing

AirOps Review: How To Improve Your AI Search Visibility

Is AirOps Worth It After 16 Months? Yes, if you run real content volume and someone on your team owns the setup. No, if you expect results in week two. Foundation has paid for AirOps since June 2025. We run...

Most recent posts
  • Content Marketing, Marketing

13 Different Types Of Lead Magnets Brands Can Create To Generate Leads

Are you struggling to capture the attention of your target audience? Wondering how you can turn casual browsers into eager leads? You’re not alone. But here’s the secret sauce: Lead magnets. Yes, those irresistible pieces of content designed to snatch...

  • Instagram Marketing

10 Instagram Story Ideas That Will Make Your Instagram Account Drive Engagement

10 Instagram Story Ideas That Will Skyrocket Your Engagement Struggling to captivate your audience on Instagram? You’re not alone. With millions of Stories posted daily, cutting through the noise can feel like an uphill battle. But what if you could...

  • Content Marketing, Marketing

What Is Content Repurposing: Everything You Need To Know To Make It Happen

You’ve built a dream team of content creators. Your keyword research is meticulous. Your content strategy seems bulletproof. But here’s the kicker: is your repurposing and content distribution strategy ACTUALLY optimized for success? Over the last 10 years, I’ve helped...

  • Artificial Intelligence

Top Synthesia AI Alternatives for AI-Generated Videos (2024)

Artificial Intelligence has made remarkable advancements across various domains, from content creation and image generation to revolutionizing coding processes. But its impact on video production is equally transformative. Today, AI-powered video generators empower users to produce stunning videos within minutes,...

  • Artificial Intelligence

50+ Quotes About Artificial Intelligence, AI & Humanity

Artificial intelligence (AI) is no longer a futuristic notion, but a vibrant reality shaping our daily experiences and the fabric of our societies. As we stand on the brink of what could be the greatest technological revolution in human history,...

  • Artificial Intelligence

Audio AI: The Best AI Voice Generators & Text To Voice Tools

Audio has exploded in the last few years. Podcasts are thriving. Audiobooks are all the rage. AI tools that allow you to create and edit audio content are some of the hottest tools on the market right now and for...

  • Artificial Intelligence, Content Marketing

Should You Use ChatGPT For Marketing Research? [DATA]

This quote from Sam Altman got the industry going: “AI will handle “95%” of marketing work done by agencies + creatives.” It’s provocative. And the industry didn’t help. Industry publications published pieces to support the idea that AI could do...

  • B2B Marketing, Social Media

B2B Stats 2024: Trends & Opportunities

Navigating the landscape of B2B requires a deep understanding of the trends, stats and research shaping the industry. I’ve compiled research from LinkedIn’s latest research reports, Bain, McKinsey, eMarketer, Content Marketing Institute, Foundation Marketing and more. The resource below is...

  • B2B Marketing

SEO Budget: How To Manage Your SEO Budget In 2024

There’s a lot of questions and doubts floating around the SEO industry right now… More than I’ve seen in quite some time, there’s a lot of panicking over the latest rollout of AI Overviews and the last few months of...