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The Blog

My thoughts on:
  • Artificial Intelligence, Content Marketing

AirOps Review: How To Improve Your AI Search Visibility

Most AirOps reviews are written by people selling something that competes with AirOps. A few are written by people who work there. This one is written by someone who runs it. AirOps is the growth platform for search and AEO...

  • Artificial Intelligence

How to Put Claude to Work Across Your Whole Company

People love Claude right now. Marketers are running it all day. Founders are building with it on weekends. Whole teams have it open next to their inbox. That’s the good news. Here’s the problem. Loving a tool and building your...

Most recent posts
  • Just Business

Why This Canadian Declared Juneteenth An Annual Paid Company Holiday

American History is a part of Canadian history. As much as many Canadians like to take a holier than thou position as if we’re a whole lot different from America – the truth is; our history is very well connected....

  • Freelancing, Inspiration

What Content Creators Can Learn From The Joe Rogan & Spotify Deal

Yesterday Joe Rogan announced that his podcast “The Joe Rogan Experience” will be exclusively offered on Spotify at the end of the year: His full library, dating back 11 years, will be available on Spotify as of September 1st, and...

  • Entrepreneurship, Inspiration

Why Pursuing Perfect Can Have The Opposite Impact

Let’s talk about perfection. It’s something that many people strive for. It’s something that many brands talk about achieving. It’s something that everyone at some point and time hoped they could unlock. But the reality is: Striving for perfection often...

  • Podcast Interviews

Content Distribution Strategies & Why Channel Experimentation Is Key

Experiments make up the better part of our childhood. We experiment with physics. We experiment with biology. We experiment with nature. We experiment constantly… A simple yet interesting experiment that quickly captures the attention of any child under the age...

  • Just Business

Managing Content & Social During A Crisis

Here’s the email I sent to my mailing list on March 12, 2020: I had two emails queued up this week but didn’t press send. One was to promote a new YouTube video. One was to promote a product. But...

  • Entrepreneurship

The Regret Minimization Framework And Making Tough Decisions

As an entrepreneur, you have to make a lot of decisions every single day. I’d say one of my biggest super powers is that I never beat myself up for making a decision when it needs to be made. This...

  • Uncategorized

Work hard or work smart? How about both?

“Work smart not hard.” This is one of those ideas that sounds great on a billboard. Sound perfect in a tweet. And might even get someone a few email subscribers for suggest that it’s the truth. But as much as...

  • Content Marketing, Marketing

B2B Content Inspiration: How To Come Up With Great Ideas In 2020

Do you want to create B2B content that your audience actually wants to read in 2019? Are you struggling to find great B2B content ideas? It doesn’t matter if you’re a startup or a Fortune 500 business, there are two...

  • Just Business

10 Books From The Last Decade That Were Worth The Read

Hands down one of the best marketing lessons I’ve ever learned came from someone who doesn’t work in marketing. In fact, they’re likely someone who if you were able to go back in time and ask them to define marketing...