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The Blog

My thoughts on:
  • Artificial Intelligence, Content Marketing, Marketing

Answer Engine Optimization (AEO): What It Is, How It Works & What To Do

Answer Engine Optimization is the marketing process for creating and optimizing content in a way that influences answer engines such as Claude, Gemini, ChatGPT and more. It’s a marketing practice that can be done in-house or with an agency. I’ve...

  • Artificial Intelligence, Marketing

Large Language Model Search Engine Optimization (LLM SEO): What It Is & How It Works

Two years ago, “LLM SEO” got 81 searches a month in the United States. Last month it got 1,380. That’s a 17x increase in 24 months for a term that didn’t exist inside a single marketing job description in 2023....

Most recent posts
  • Content Marketing, Marketing

The Difference Between Content Curation and Content Creation

To curate or create? It’s a question that many marketers ask themselves when planning their strategy. Luckily, the answer isn’t one or the other. It’s a combination of both curation and creation that can help marketers achieve great results. For...

  • Content Marketing

This Content Distribution Strategy Earned 26,282 Pageviews In 7 Days

You spent hours, days, months (maybe even years) creating something awesome. Something you’re beyond proud of and excited to share with the world. Something that could completely change (or kickstart) your business. And finally… You hit publish—it’s go time! But...

  • Just Business

Why This Canadian Declared Juneteenth An Annual Paid Company Holiday

American History is a part of Canadian history. As much as many Canadians like to take a holier than thou position as if we’re a whole lot different from America – the truth is; our history is very well connected....

  • Freelancing, Inspiration

What Content Creators Can Learn From The Joe Rogan & Spotify Deal

Yesterday Joe Rogan announced that his podcast “The Joe Rogan Experience” will be exclusively offered on Spotify at the end of the year: His full library, dating back 11 years, will be available on Spotify as of September 1st, and...

  • Entrepreneurship, Inspiration

Why Pursuing Perfect Can Have The Opposite Impact

Let’s talk about perfection. It’s something that many people strive for. It’s something that many brands talk about achieving. It’s something that everyone at some point and time hoped they could unlock. But the reality is: Striving for perfection often...

  • Podcast Interviews

Content Distribution Strategies & Why Channel Experimentation Is Key

Experiments make up the better part of our childhood. We experiment with physics. We experiment with biology. We experiment with nature. We experiment constantly… A simple yet interesting experiment that quickly captures the attention of any child under the age...

  • Just Business

Managing Content & Social During A Crisis

Here’s the email I sent to my mailing list on March 12, 2020: I had two emails queued up this week but didn’t press send. One was to promote a new YouTube video. One was to promote a product. But...

  • Entrepreneurship

The Regret Minimization Framework And Making Tough Decisions

As an entrepreneur, you have to make a lot of decisions every single day. I’d say one of my biggest super powers is that I never beat myself up for making a decision when it needs to be made. This...

  • Uncategorized

Work hard or work smart? How about both?

“Work smart not hard.” This is one of those ideas that sounds great on a billboard. Sound perfect in a tweet. And might even get someone a few email subscribers for suggest that it’s the truth. But as much as...