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The Blog

My thoughts on:
  • Artificial Intelligence, Content Marketing, Marketing

Answer Engine Optimization (AEO): What It Is, How It Works & What To Do

Answer Engine Optimization is the marketing process for creating and optimizing content in a way that influences answer engines such as Claude, Gemini, ChatGPT and more. It’s a marketing practice that can be done in-house or with an agency. I’ve...

  • Artificial Intelligence, Marketing

Large Language Model Search Engine Optimization (LLM SEO): What It Is & How It Works

Two years ago, “LLM SEO” got 81 searches a month in the United States. Last month it got 1,380. That’s a 17x increase in 24 months for a term that didn’t exist inside a single marketing job description in 2023....

Most recent posts
  • Content Marketing, Marketing

B2B Content Inspiration: How To Come Up With Great Ideas In 2020

Do you want to create B2B content that your audience actually wants to read in 2019? Are you struggling to find great B2B content ideas? It doesn’t matter if you’re a startup or a Fortune 500 business, there are two...

  • Just Business

10 Books From The Last Decade That Were Worth The Read

Hands down one of the best marketing lessons I’ve ever learned came from someone who doesn’t work in marketing. In fact, they’re likely someone who if you were able to go back in time and ask them to define marketing...

  • Just Business, Uncategorized

How To Make 2020 The Year Of Productivity (And Not The Year Of Busy)

How are things? Busy. That’s the most frequent response when you ask an entrepreneur or professional how things are. While it’s often just a lazy answer and not one that truly discloses how things are, it’s a real representation of...

  • Content Marketing, Marketing, Social Media

17 Of The Best Content Curation Tools For Discovering Great Content [2020 Update]

Are you LOOKING FOR the best content curation tools to help your company find great content? Maybe you’re tired of hunting and searching for content and want a tool that can help make your life 10x easier? In this post,...

  • Marketing

What A $6,500 Christmas Tree Taught Me About Marketing

This past weekend, I went down the street and bought a Christmas tree. It was the first time in 10 years since I had a real tree. See.. I’ve lived in a condo / apartment for the last decade but...

  • Entrepreneurship, Inspiration

How To Establish & Strengthen Relationships With Industry Influencers

The average influencer receives a plethora of emails each and every day. And while Facebook, Twitter, LinkedIn and Instagram make it seem as if we’re closer to business influencers, founders and innovators than ever before — we’re not. It’s harder...

  • Entrepreneurship, Inspiration

New Decade Resolutions

In a few weeks, we’re going to walk into an entirely new decade. That means we’re going to be saying goodbye to the decade that brought us most cryptocurrencies, Instagram (2010), Quora (2010), Snapchat (2011), DraftKings (2011), Instacart (2012), Lyft...

  • Marketing, Social Media

The Ultimate Marketing Guide To Using Snapchat For Business

When you want to know how to do anything, where do you typically go? If you’re not calling your mom to ask how long you boil an egg when you want the yolk to be runny or when you should...

  • B2B Marketing, Leadership, Marketing

Good Marketer – Bad Marketer

Good marketers understand their audiences motivations, their buying journey, the various stories that can be told to demonstrate their companies value proposition and their brands key differentiators. Good marketers tell stories. Good marketers engage. Bad marketers spew off a list...