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My thoughts on:
  • Artificial Intelligence, Business Lessons

How to Hire Marketers in the AI Era: My AI Fluency Test

A marketer who has never built an agent is now a junior marketer. Even with ten years on their resume. That sounds harsh. I’ve thought about it a lot, and I still believe it. At Foundation we’ve added an AI...

  • Entrepreneurship, Inspiration

Be Unblockable: The Trait Every Team Wants to Grab

What unblockable looks like Unblockable is easier to recognize than to define, so start with what it looks like. Unblockable in a question. It’s 4:55 on a Friday. The campaign goes live Monday. The landing page is broken, the developer...

Most recent posts
  • Artificial Intelligence, Business Lessons

How to Hire Marketers in the AI Era: My AI Fluency Test

A marketer who has never built an agent is now a junior marketer. Even with ten years on their resume. That sounds harsh. I’ve thought about it a lot, and I still believe it. At Foundation we’ve added an AI...

  • Entrepreneurship, Inspiration

Be Unblockable: The Trait Every Team Wants to Grab

What unblockable looks like Unblockable is easier to recognize than to define, so start with what it looks like. Unblockable in a question. It’s 4:55 on a Friday. The campaign goes live Monday. The landing page is broken, the developer...

  • Artificial Intelligence, B2B Marketing

Where Each AI Engine Gets Its Answers [Citation Data]

By Ross Simmonds, founder and CEO of Foundation Marketing and author of Create Once, Distribute Forever. Data comes from Foundation’s research with AirOps and Ahrefs. Citation data window: June 22 to July 24, 2026. Every AI engine has a personality....

  • Artificial Intelligence, B2B Marketing

G2 and AI Search: Why Review Sites Win Citations [Data]

By Ross Simmonds, founder and CEO of Foundation Marketing and author of Create Once, Distribute Forever. Data comes from Foundation’s research with AirOps. Data window: June 22 to July 24, 2026. The most important page for your brand in ChatGPT...

  • Artificial Intelligence, B2B Marketing

Generative Engine Optimization (GEO): What It Is, How It Works & What To Know

Generative engine optimization (GEO) explained: where it came from, what the research found, its limits, and 8 tactics to get cited by AI. Includes our data....
  • Artificial Intelligence, B2B Marketing

Which AI Engine Matters Most? 81 B2B Categories Ranked

Last updated: October 2026. Data window: June 22 to July 24, 2026, with Reddit tracked weekly through early September. Next refresh lands with the next Foundation × AirOps tracking window. By Ross Simmonds, founder and CEO of Foundation Marketing and...

  • Artificial Intelligence, B2B Marketing, Social Media

YouTube Marketing: What It Is, How It Works & What To Know

YouTube marketing explained for B2B: what it is, how it works, why Google AI answers cite YouTube so often, and a 7-step plan. Backed by 380,000 AI answers....
  • Artificial Intelligence, Reddit Marketing

ChatGPT Cut Reddit Citations by 50% [Our Data]

By Ross Simmonds, founder and CEO of Foundation Marketing and author of Create Once, Distribute Forever. Data comes from Foundation’s AI citation research. Updated October 24, 2026. In August 2026, ChatGPT cut how often it cites Reddit by more than...

  • Artificial Intelligence, B2B Marketing, Marketing

AI Visibility Statistics (2027): 380K Answers Analyzed

Last updated: October 2026. Next refresh: January 2027. This is the list of AI visibility statistics I use on stage, in client reviews and in board conversations. It pulls from the research my team at Foundation has published since May...