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  • B2B Marketing, Just Business

How MarketBeat Built a $60M Media Company With 19 People and Zero Venture Capital

Matt Paulson was 22 years old, doing graphic design for a living, and running a finance newsletter on the side that made him $50–75K a year. He thought he was hot stuff. Between his day job and the side hustle,...

  • Inspiration, Just Business

We Made the Clutch 100. But This One’s About the Team.

Foundation was just named to the Clutch 100. The Clutch 100 recognizes the top 100 fastest-growing B2B service companies in the world, based on verified revenue growth. And we’re on it. My first reaction wasn’t pride, exactly. It was more...

Most recent posts
  • B2B Marketing, Just Business

How MarketBeat Built a $60M Media Company With 19 People and Zero Venture Capital

Matt Paulson was 22 years old, doing graphic design for a living, and running a finance newsletter on the side that made him $50–75K a year. He thought he was hot stuff. Between his day job and the side hustle,...

  • Inspiration, Just Business

We Made the Clutch 100. But This One’s About the Team.

Foundation was just named to the Clutch 100. The Clutch 100 recognizes the top 100 fastest-growing B2B service companies in the world, based on verified revenue growth. And we’re on it. My first reaction wasn’t pride, exactly. It was more...

  • Artificial Intelligence, Marketing

Why LLM Ads Will Be a Bigger Business Than Search & Social Ads

Experts Say LLM Ads Will Never Work. History Disagrees. OpenAI just announced that they believe they will hit $100M ARR from their initial six week ad pilot. Skeptics say people will revolt. Skeptics say it’s silly to measure ARR. Skeptics...

  • B2B Marketing, Reddit Marketing

Visibility In LLMs: How Distribution Opens The Gates To LLM Citations

The best time to start optimizing for AI visibility was ten years ago. The second best time is right now. Wait… What? LOL… How could we do it 10 years ago when AI didn’t exist?! Ah. Great question. You shouldn’t...

  • Entrepreneurship

Why Canadians Need To Love Fall In Love With Capitalism

Canada is losing its entrepreneurial soul. The country has 100,000 fewer entrepreneurs than two decades ago despite adding 10 million people, its provinces rank below all 50 U.S. states on economic freedom, and the middle class is drowning in record...

  • Reddit Marketing

How Reddit Became the Dark Funnel for Enterprise Software

The enterprise software deal your team just lost? There’s a good chance the winning vendor was chosen in a Reddit thread six months ago. Nothing in your Salesforce instance recorded it. Your attribution model didn’t flag it. Your SDRs never...

  • Entrepreneurship, Just Business, Marketing

How To Grow Your Business As A Fractional CMO In 2026

I was 28 years old when I was a solo freelancer and made over $270k in revenue in a year. I’m still proud of that younger version of me. I don’t live in a big city. I grew up in...

  • Artificial Intelligence, Marketing

AI-First Agencies Will Eat The Conglomerates For Breakfast

It was a Friday afternoon and the team and I just wrapped up the finishing touches on a sprint for a new client. The client came to us with problem that Foundation is quite familiar with: Our team and agency...

  • Artificial Intelligence, Content Marketing, Marketing

34 best AI marketing tools I’m using to drive growth & results in 2026

Everyone is using AI tools. Okay, almost everyone. According to a study conducted by my team at Foundation, more than 84% of marketers say they use AI in their workplace on a day-to-day basis. But despite the proliferation of hundreds...