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The Blog

My thoughts on:
  • Uncategorized

The Best Later Alternatives [Tried & Tested]

The first time I used Later, I was posting on every social platform. My workflow was falling apart. And I needed a fix. Fast. Later gave me one. There’s a reason Later is one of the most recognized schedulers out...

  • Entrepreneurship, Just Business, Leadership

Why Being Busy Isn’t the Same as Being Productive (And What to Do Instead)

Being busy feels like progress. The research says otherwise. Here's what decades of studies on goals, focus and habits reveal about getting more done, plus three things to try tomorrow....

Most recent posts
  • Uncategorized

The Best Later Alternatives [Tried & Tested]

The first time I used Later, I was posting on every social platform. My workflow was falling apart. And I needed a fix. Fast. Later gave me one. There’s a reason Later is one of the most recognized schedulers out...

  • Entrepreneurship, Just Business, Leadership

Why Being Busy Isn’t the Same as Being Productive (And What to Do Instead)

Being busy feels like progress. The research says otherwise. Here's what decades of studies on goals, focus and habits reveal about getting more done, plus three things to try tomorrow....
  • Technology

The 7 Best Buffer Alternatives I’ve Actually Tested (2026)

I’ve spent the better part of a decade figuring out how to get more mileage out of content. That has meant publishing across socials, newsletters, podcasts, and YouTube for my own work. Along the way, I’ve used a lot of...

  • Artificial Intelligence, Content Marketing, Marketing

Answer Engine Optimization (AEO): What It Is, How It Works & What To Do

Answer Engine Optimization is the marketing process for creating and optimizing content in a way that influences answer engines such as Claude, Gemini, ChatGPT and more. It’s a marketing practice that can be done in-house or with an agency. I’ve...

  • Artificial Intelligence, Marketing

Large Language Model Search Engine Optimization (LLM SEO): What It Is & How It Works

Two years ago, “LLM SEO” got 81 searches a month in the United States. Last month it got 1,380. That’s a 17x increase in 24 months for a term that didn’t exist inside a single marketing job description in 2023....

  • Artificial Intelligence, Content Marketing

AirOps Review: How To Improve Your AI Search Visibility

Most AirOps reviews are written by people selling something that competes with AirOps. A few are written by people who work there. This one is written by someone who runs it. AirOps is the growth platform for search and AEO...

  • Artificial Intelligence

How to Put Claude to Work Across Your Whole Company

People love Claude right now. Marketers are running it all day. Founders are building with it on weekends. Whole teams have it open next to their inbox. That’s the good news. Here’s the problem. Loving a tool and building your...

  • B2B Marketing, Inspiration, Leadership

If I Were Starting My Marketing Career Today, Here’s What I’d Learn First

I get asked some version of this question almost every week. At conferences. In DMs. On podcasts. “Ross, if you were starting over today… what would you focus on?” And my answer has changed a lot over the years. Five...

  • Entrepreneurship, Just Business

Why I Care More About Curiosity Than Credentials When Hiring

I grew up in Preston, Nova Scotia. A small community outside of Halifax where nobody was handing you a playbook for how to break into the marketing industry. There were no family connections to agencies for me. No internships at...