People love Claude right now. Marketers are running it all day. Founders are building with it on weekends. Whole teams have it open next to their inbox. That’s the good news. Here’s the problem. Loving a tool and building your...
I get asked some version of this question almost every week. At conferences. In DMs. On podcasts. “Ross, if you were starting over today… what would you focus on?” And my answer has changed a lot over the years. Five...
People love Claude right now. Marketers are running it all day. Founders are building with it on weekends. Whole teams have it open next to their inbox. That’s the good news. Here’s the problem. Loving a tool and building your...
I get asked some version of this question almost every week. At conferences. In DMs. On podcasts. “Ross, if you were starting over today… what would you focus on?” And my answer has changed a lot over the years. Five...
I grew up in Preston, Nova Scotia. A small community outside of Halifax where nobody was handing you a playbook for how to break into the marketing industry. There were no family connections to agencies for me. No internships at...
I’m a big fan of books. I love reading blog posts. I love reading X posts. I love videos. But of all my favorite formats of content consumption… Books are at the top of the list. A wise person (George...
A few weeks ago, I sat down with a VP of Sales from a company doing $50M ARR. She said something that stuck with me: We’ve optimized our website. We’ve perfected our landing pages. We’ve tuned the funnel. But none...
You know that moment when you realize something you’ve been saying for 10+ years isn’t contrarian anymore? It’s just… obvious. Last month, an anonymous developer built a basketball game in a few hours using AI tools. Zero marketing budget. Zero...
Most marketing teams are convinced they know where they lose deals. The pricing page. The pitch was off because of XYZ. The competitor won because they have slicker demo. Or a prospect who goes quiet after the second call because...
I just got back from Málaga. The whole team flew in from across North America and Europe. People who usually only see each other on Slack and Zoom were suddenly sharing meals, whiteboards, long walks along the Mediterranean, and the...
There’s a narrative that gets thrown around a lot. That capitalism is extractive. That it only takes. That the people who build massive businesses are hoarding wealth while the rest of the world suffers. And look… some of that criticism...
