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My thoughts on:
  • Artificial Intelligence, B2B Marketing

ChatGPT Just Made Your AI Traffic Invisible: The Removal Of UTMs

If your ChatGPT traffic fell off a cliff last week, check your Direct traffic before you panic. The visitors are probably still showing up. Your analytics just can’t see where they came from anymore. Around October 9, ChatGPT stopped tagging...

  • B2B Marketing, Marketing

The 7 Best AI Visibility Agencies for Brands in 2026

Ranking #1 on Google doesn’t guarantee that an AI engine will mention you. That’s a pretty big shift for anyone who has spent years building an SEO strategy. I’ve spent most of my career helping B2B brands get found online,...

Most recent posts
  • Artificial Intelligence, B2B Marketing

ChatGPT Just Made Your AI Traffic Invisible: The Removal Of UTMs

If your ChatGPT traffic fell off a cliff last week, check your Direct traffic before you panic. The visitors are probably still showing up. Your analytics just can’t see where they came from anymore. Around October 9, ChatGPT stopped tagging...

  • B2B Marketing, Marketing

The 7 Best AI Visibility Agencies for Brands in 2026

Ranking #1 on Google doesn’t guarantee that an AI engine will mention you. That’s a pretty big shift for anyone who has spent years building an SEO strategy. I’ve spent most of my career helping B2B brands get found online,...

  • Reddit Marketing

The Complete Guide to Reddit Marketing [With Strategies and Tips to Help You Grow]

Marketers are disliked, and borderline hated on Reddit. As a Redditor and a marketer, this leaves me stuck between a rock and a hard place. Marketers have done some stupid things on Reddit, and they deserve the bans they get....

  • Technology

The Best Later Alternatives [Tried & Tested]

The first time I used Later, I was posting on every social platform. My workflow was falling apart. And I needed a fix. Fast. Later gave me one. There’s a reason Later is one of the most recognized schedulers out...

  • Artificial Intelligence, Content Marketing

AirOps Review: How To Improve Your AI Search Visibility

Is AirOps Worth It After 16 Months? Yes, if you run real content volume and someone on your team owns the setup. No, if you expect results in week two. Foundation has paid for AirOps since June 2025. We run...

  • Entrepreneurship, Just Business, Leadership

Why Being Busy Isn’t the Same as Being Productive (And What to Do Instead)

Being busy feels like progress. The research says otherwise. Here's what decades of studies on goals, focus and habits reveal about getting more done, plus three things to try tomorrow....
  • Technology

The 7 Best Buffer Alternatives I’ve Actually Tested (2026)

I’ve spent the better part of a decade figuring out how to get more mileage out of content. That has meant publishing across socials, newsletters, podcasts, and YouTube for my own work. Along the way, I’ve used a lot of...

  • Artificial Intelligence, Content Marketing, Marketing

Answer Engine Optimization (AEO): What It Is, How It Works & What To Do

Answer Engine Optimization is the marketing process for creating and optimizing content in a way that influences answer engines such as Claude, Gemini, ChatGPT and more. It’s a marketing practice that can be done in-house or with an agency. I’ve...

  • Artificial Intelligence, Marketing

Large Language Model Search Engine Optimization (LLM SEO): What It Is & How It Works

Two years ago, “LLM SEO” got 81 searches a month in the United States. Last month it got 1,380. That’s a 17x increase in 24 months for a term that didn’t exist inside a single marketing job description in 2023....