A marketer who has never built an agent is now a junior marketer. Even with ten years on their resume. That sounds harsh. I’ve thought about it a lot, and I still believe it. At Foundation we’ve added an AI...
What unblockable looks like Unblockable is easier to recognize than to define, so start with what it looks like. Unblockable in a question. It’s 4:55 on a Friday. The campaign goes live Monday. The landing page is broken, the developer...
Picture this… You’re a 40 year old who has worked for your employer for the past 15 years. Over this time, you’ve worked late nights & early mornings while contributing to the growth of past and existing colleagues. You’ve had...
What did you learn in school? Did you learn about Facebook algorithms? The power of a good SEM campaign? Actually… Were you even taught what SEM stands for? How about the various psychology studies that can be leveraged to drive...
If you’re a marketer with an eye on Millennials as your target audience, ignoring Instagram is a huge mistake. The entire concept of visual marketing was kickstarted by Instagram and has created a shift in how people communicate and ignoring...
Brace yourself because this is going to be a bit harsh. I’m just going to come right out and say it. For many companies, content marketing does not work. I know, shocking! Here’s the scoop – content marketing only works...
Ross Simmonds
Content Marketing, Marketing, Social Media, Storytelling
I’ve been privileged to work with brands from all over the world in the last few years. Through this work, I’ve also had a chance to meet, become friends with, work with and collaborate with some of the best content...
Have you ever considered how Growth Hacking can go beyond startups and truly change the world? We’ve seen what Growth Hacking can do for the media in examples like BuzzFeed and Upworthy but rarely do we talk about Growth Hacking...
Did you know that there are a few strategies that brands and startups can implement today that will drive real growth? Whether it’s growth in newsletter subscriptions, customer acquisition or inbound leads – Content can play a role in driving...
Since leaving the 9-5 a couple years ago, I’ve been working from my home office, coffee shops and on-site with clients when appropriate. As my business has grown, I’ve started to put more time into thinking about whether or not...
There is something wrong with the way they teach marketing these days. A lot of students go through their marketing programs learning about the 4Ps and the importance of conducting a SWOT analysis before coming up with an idea. From...
