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The Blog

My thoughts on:
  • Artificial Intelligence

The ROI Of Generative Engine Optimization: The New Age of Content

Across marketing, SEO, and content teams, the conversation has shifted. It’s no longer “Are we producing enough content?” It’s “Is our content actually influencing the LLMs and showing up where buyers get answers?” That’s why Return on Generative Engine Optimization...

  • Artificial Intelligence

Google’s AI Mode: The Way We Think About SEO Needs To Change

Google’s AI Mode is here. Google’s AI Mode is self described as an experimental, conversational way to search using its Gemini large-language model. It’s currently active for many English users and is designed to transform Google Search from static lists...

Most recent posts
  • Inspiration, Social Media

A Look at 2012: A Look at the Man in the Mirror

  If you’re a fan of MJ or Lil Wayne, you’ve probably heard a song or two about a Mirror. Well, both songs happened to grace my headphones this past week and they cultivated some thoughts about my past, present...

  • Marketing, Social Media

Why You Should Forget Press Releases for SEO and Create Great Content

One of the easiest and most convenient ways to build links for your website is through press release syndication. It’s easy because you simply write a release, add a few links to a handful of keywords and send it out....

  • Entrepreneurship, Inspiration, Just Business, Leadership, Marketing

Five Awesome Books I can’t stop Recommending

Reading is the easiest and oldest way to continuously expand your mind. I’ve come to really love reading over the last few years and have dabbled in everything from mystery to biographies. However, I’ve come to the conclusion that as...

  • Content Marketing, Marketing, Social Media

Content Marketing Pyramid: The Ingredients for a Successful Content Strategy

As someone who is looking to learn about content marketing, you’re probably confused on where you should start, right? With all of the different types of content out there, which ones should you follow and which ones should you ignore?...

  • Content Marketing, Marketing, Social Media, Startups

How Content Marketing can Lead to Sales for Startups

Marketing a startup is never an easy thing to do. As you begin to think about marketing your startup, you have tons of ideas for what you can do to get the word out but not always the resources and...

  • Just Business, Marketing, Startups, Young Professionals

6 Presentation Mistakes That Are Easy to Avoid

Do you know why your presentation is going to fall flat on its face? It’s not because you have horrible presentation skills… it’s actually because you don’t know how to present your ideas in an impactful way. You can learn...

  • Content Marketing, Marketing, Social Media

7 Effective Ways to Triple your Content Marketing Results

Do you want to get more leads from your blog? Generating leads from content isn’t just about writing a couple posts and publishing a white paper. There’s actually a science behind it. From the ads you use to generate interest...

  • Marketing, Social Media

How IKEA missed out on an opportunity to go viral

Did you hear about the monkey in IKEA that was spotted with a fur jacket on? Did you hear about IKEAs reaction to the monkey? If not, it’s not because you missed something awesome… it’s actually the complete opposite. They...

  • Entrepreneurship, Just Business, Leadership, Marketing, Startups

Six Reasons why No One Is Buying Your Product

The other day I was taking it easy at a new bar opened by a friend of mine and a gentlemen I’ve run into a few times enters the bar. He walks right up to me, shakes my hand and...