I just got back from Málaga. The whole team flew in from across North America and Europe. People who usually only see each other on Slack and Zoom were suddenly sharing meals, whiteboards, long walks along the Mediterranean, and the...
There’s a narrative that gets thrown around a lot. That capitalism is extractive. That it only takes. That the people who build massive businesses are hoarding wealth while the rest of the world suffers. And look… some of that criticism...
Sometimes people will favourite your tweets, other times they’ll reply and if you’re really lucky you might even land a retweet. While each of these interactions are great, the retweet often has more benefit than any other. You know just...
I wasn’t always good at public speaking. I remember blowing one of my first presentations out of University at an event I was far from prepared for. It was a disaster but it was that moment I knew I had...
It’s true, the idea of making a long-term digital strategy isn’t as popular as it should be. Over the past few years, businesses have gotten caught up in implementing quick and easy tactics instead of building strategies and plans that...
Content that sparks emotion is the single biggest difference between content that gets shared and content that doesn’t. Every day there are thousands of photos, videos, blog posts and infographics shared across the web. While some people may feel their...
Ross Simmonds
Content Marketing, Marketing, Social Media, Technology
It’s difficult to admit that you work in a boring industry but it’s okay if you do. In fact, if your industry is considered boring by most than it’s probably an industry that’s ripe for content marketing disruption. The BBB’s...
Getting Generation-Y to like your product or think you’re cool is almost as difficult as getting a kid to stay keep their composure in a toy store. With millions of brands fighting for their attention, standing out in the boundless...
Source: coffinspirex.tumblr.com You already know how important twitter is as it relates to business. I’m sure you’ve seen and heard about social selling and the opportunities that twitter can present a brand. Many people see Twitter as a great broadcast...
Whether I was studying in University or working full-time, I’ve always had a side hustle on the go. In University I was selling Football jerseys online and while working the 9-5 I was creating unique experiences for young professionals. For...
You already know that Facebook is an effective marketing channel and can drive meaningful results all the way to conversion. But that’s not enough to actually understand the core value in which you can utilize this channel to take your...
