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The Blog

My thoughts on:

A marketer who has never built an agent is now a junior marketer. Even with ten years on their resume. That sounds harsh. I’ve thought about it a lot, and I still believe it. At Foundation we’ve added an AI...

What unblockable looks like Unblockable is easier to recognize than to define, so start with what it looks like. Unblockable in a question. It’s 4:55 on a Friday. The campaign goes live Monday. The landing page is broken, the developer...

Most recent posts

There are two types of people in this world, hustlers and everyone else. I started my first business when I was in High School selling do-rags from my locker. I didn’t get rich from that business but I immediately knew...

Once in a while, you hit a roadblock and wonder what’s next. You might be stuck with a crazy deadline, you might have friends complaining about this-that and the other thing or you might be overwhelmed with everything from finances...

We’ve all seen it happen… You create a handful of great blog posts and see a surge in new visits and newsletter sign ups. The traffic is rolling in and you’re feeling great about the amount of success you’re seeing...

New Year. New Book. New Rules. That’s how I told the world I was going to be publishing and writing my own book earlier this year. At that time, I thought I’d be publishing the book in a couple weeks...

As an entrepreneur, it’s easy to get caught up in work and allow your weekends to blend with your work week. The Founder of Tesla Motors & SpaceX, Elon Musk said he tends to work 100 hours a week and...

One of my favourite shows as of late is the TV series, Sherlock. It’s essentially a modern day version of the classic Sherlock Holmes in case you’ve never heard of it. Similar to Sherlock Holmes, marketers today are forced to...

Have you ever taken a step back to think about whether or not your content strategy is right? I’m sure you’ve looked at Analytics to see what content is doing better but have you ever revisited your actual strategy? A...

I haven’t always appreciated tough love and harsh truths. I think back to when I was around 12 or 13 years old and my Dad was my coach for the local basketball team. He always pushed me to give 110%...

As I reflect on the year, I look back at some of the many lessons I’ve learned and some of the failures I’ve encountered. It wasn’t all sugarplums and lollipops… My startup dreamr has taken the backseat on my list...