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The Blog

My thoughts on:
  • Artificial Intelligence

The ROI Of Generative Engine Optimization: The New Age of Content

Across marketing, SEO, and content teams, the conversation has shifted. It’s no longer “Are we producing enough content?” It’s “Is our content actually influencing the LLMs and showing up where buyers get answers?” That’s why Return on Generative Engine Optimization...

  • Artificial Intelligence

Google’s AI Mode: The Way We Think About SEO Needs To Change

Google’s AI Mode is here. Google’s AI Mode is self described as an experimental, conversational way to search using its Gemini large-language model. It’s currently active for many English users and is designed to transform Google Search from static lists...

Most recent posts
  • Entrepreneurship, Just Business, Leadership

Six Reasons You Should Let Your Child Listen to Hip Hop

My first love was Hip Hop. Now, I know Hip Hop gets a bad rap (pun fully intended) but I’m not of the belief that all Hip Hop music is bad. If you can get past some of the language...

  • Content Marketing, Marketing, Social Media

Four Content Marketing Mistakes Even Experts Miss

Few would argue that content marketing changed digital marketing as a whole in the last couple years. In an industry that started with big box ads, search engine marketing and making sales on forums; the digital marketer of today requires...

  • Entrepreneurship

Hanging Up the Cleats

I sent a long text message explanation to my mom and pop I got the same speech when I left 30 Rock My mom like “Why you wanna leave a good job?” My dad like “Do your thing, boy, don’t...

  • Content Marketing, Marketing

4 Ways to Create a Content Strategy You and Your Customers will Love

Content marketing may not be as difficult as physics or heart surgery but there is still certain layers of complexity that need to be considered. If you want your blog posts, infographics or videos to go viral, you have to...

  • Content Marketing, Marketing, Social Media

The Ultimate Rookie or Novice Guide to Content Marketing

The idea of developing a variety of different pieces of content as a part of your marketing mix can be an overwhelming concept. Where does content come from? Who creates it? What do I write about? How often do I...

  • Marketing, Startups, Technology

10 Quick Ways to Hack Growth in Your Business in 30 Days or Less

Start by doing what’s necessary; then do what’s possible; and suddenly you are doing the impossible. The life of an entrepreneur is filled with struggle. The balancing act of running a business, managing relationships and constantly staying motivated is one...

  • Content Marketing, Marketing, Startups

The Best Startup Strategy for Converting Visitors into Website Leads

The best strategy for turning website visitors into leads depends on the business and product. I know, I know, you’re extremely grateful that I just provided you with what sounds like a typical marketer answer but let me explain my...

  • Entrepreneurship, Leadership, Startups, Technology

5 Business Lessons from the Fresh Prince of Bel Air

A successful entrepreneur strives to constantly bring a fresh perspective to every obstacle and challenge. They recognize their weaknesses and strengths and bring in a wide variety of talents to help their business grow and become as successful as possible....

  • Content Marketing, Marketing, Technology

How Startups Can Easily Generate Backlinks for SEO Marketing

I remember the days when you could submit your site to a handful of directories, create a mediocre microsite with a blog roll, submit a few releases, comment on a few blogspot blogs and suddenly strike gold with your Google...