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The Blog

My thoughts on:
  • Artificial Intelligence, Business Lessons

How to Hire Marketers in the AI Era: My AI Fluency Test

A marketer who has never built an agent is now a junior marketer. Even with ten years on their resume. That sounds harsh. I’ve thought about it a lot, and I still believe it. At Foundation we’ve added an AI...

  • Entrepreneurship, Inspiration

Be Unblockable: The Trait Every Team Wants to Grab

What unblockable looks like Unblockable is easier to recognize than to define, so start with what it looks like. Unblockable in a question. It’s 4:55 on a Friday. The campaign goes live Monday. The landing page is broken, the developer...

Most recent posts
  • Marketing, Social Media

Five Twitter Strategies To Develop an Awesome Following

Do you want to develop an awesome following on Twitter? Without awesome followers you can start to feel as if you’re using twitter to simply chat to yourself. Without a solid group of followers who are engaged, passionate and care...

  • Inspiration

What A Little Snow Can Teach You About Adversity

As I write this my city is in a virtual gridlock due to weather. We get days like this a few times every year where the snow syncs up with rush hour in such a way that the regular commute...

  • Content Marketing, Marketing, Storytelling

What Content Giants Like @BuzzFeed and @WorldStar Can Teach You About Content Marketing

We’ve all witnessed the sensation of viral content from titillating celebrity stories to the cutest cat video ever, to Volkswagen’s Darth Vader Super Bowl ad. We’ve seen the results it can drive for brands and we want a taste of...

  • Inspiration

Here Are 10 Life Lessons I’ve Learned In My First 10,000 Days

Oh snap! I’m 10,000 days old… I’ve been officially on this planet for 10,000 days. That’s pretty crazy when I sit back and think about it. As I think back over the last 10,000 days – I have many nights...

  • Content Marketing, Marketing, Social Media, Startups, Technology

The Ultimate Guide to Marketing Your New iPhone App

There are more than 700,000 apps in the Apple App store and more than 200,000 specifically for the iPad. The competition is fierce and there is a lot of duplication in regards to the value propositions for each application. In...

  • Inspiration

Reality Check: Are You Bored Or Are You Just Boring?

Do you ever get bored? It’s terrible, right? There’s nothing to do, there’s no one around, and so you just sit there and be bored. We have all been affected by boredom. Even the most affluent and successful and energetic...

  • Business Lessons, Inspiration

What The Oregon Ducks Can Teach You About Motivation

I saw an article the other day, which I will post below, about the coaching staff for the Oregon Ducks football team. They’re about to play in a couple hours against the Bucks and while the game should be a...

  • Inspiration

The One Thing I Need To Stop Doing In 2015…

No matter what I do, I only have one speed. Go. It’s just a competitiveness I have and it’s sometimes to a fault. Whether it’s business, public speaking, fantasy football, or even a silly contest with friends, I’m going to...

  • Business Lessons, Inspiration, Marketing

4 Lessons From Pixars Rules Of Storytelling Every Marketer Should Know

Marketing professionals know that it’s not always easy to get their content in front of their audience. Especially with the tremendous surge in content marketing we saw over the past few years. Audiences are currently swimming in content; content that’s...