Let me take you behind the scenes of social media success for a moment. Last month, I was speaking with a frustrated marketing director who’d been pouring resources into their company’s social channels. “We’re getting likes,” she told me, coffee...
ChatGPT has undoubtedly made its mark as one of the most powerful AI tools in recent years. Its versatility has made it a go-to choice for everything from simple inquiries to complex professional tasks, leading to widespread adoption across industries....
If you could fast forward to the end of your life, are you confident that at the end of the road you’ll be happy with where you stand? Recognize that you will only be given one shot to live the...
I’ve mentioned before how important I think it is for people to have a side-hustle. Not only does a side hustle keep you from standing still in life, it allows you to earn extra income and do something you’re passionate...
There is no doubt that Facebook has changed a lot over the last 12 months. I remember the days when Facebook pages looked completely different from profiles and the idea of having a cover photo was unheard of. Over the...
This was originally published on my newsletter which you can subscribe to here. How was the first half of your year? 182 days have gone by since January 1st. 182 days that you will never get back and never...
Sometimes people will favourite your tweets, other times they’ll reply and if you’re really lucky you might even land a retweet. While each of these interactions are great, the retweet often has more benefit than any other. You know just...
I wasn’t always good at public speaking. I remember blowing one of my first presentations out of University at an event I was far from prepared for. It was a disaster but it was that moment I knew I had...
It’s true, the idea of making a long-term digital strategy isn’t as popular as it should be. Over the past few years, businesses have gotten caught up in implementing quick and easy tactics instead of building strategies and plans that...
Content that sparks emotion is the single biggest difference between content that gets shared and content that doesn’t. Every day there are thousands of photos, videos, blog posts and infographics shared across the web. While some people may feel their...
Ross Simmonds
Content Marketing, Marketing, Social Media, Technology
It’s difficult to admit that you work in a boring industry but it’s okay if you do. In fact, if your industry is considered boring by most than it’s probably an industry that’s ripe for content marketing disruption. The BBB’s...
