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  • Artificial Intelligence, B2B Marketing

Where Each AI Engine Gets Its Answers [Citation Data]

By Ross Simmonds, founder and CEO of Foundation Marketing and author of Create Once, Distribute Forever. Data comes from Foundation’s research with AirOps and Ahrefs. Citation data window: June 22 to July 24, 2026. Every AI engine has a personality....

  • Artificial Intelligence, B2B Marketing

G2 and AI Search: Why Review Sites Win Citations [Data]

By Ross Simmonds, founder and CEO of Foundation Marketing and author of Create Once, Distribute Forever. Data comes from Foundation’s research with AirOps. Data window: June 22 to July 24, 2026. The most important page for your brand in ChatGPT...

Most recent posts
  • Marketing, Social Media

How To Market On Instagram And Grow Your Account In 2019

So you want to market your brand on Instagram and grow your account? You’ve come to the right place. I’ve helped Instagram accounts go from 0 to 50,000 followers in months and plan on sharing some of the techniques I...

  • Marketing

T-Shaped Marketers: Here’s What You Evolve Into Next

The T-Shaped Marketer is one of the most sought after types of marketers in the industry. Brands want to hire them. People want to be them. Managers want to build teams that consist of them. What is a T-Shaped Marketer?...

  • Content Marketing, Marketing

11 Reasons Your Content Marketing Strategy Is Bleeding Money (And How To Stop It)

When we launch a content marketing strategy, we want to see results quickly. But many of us are actually met with…crickets. We pour our heart and soul into uncovering research, crafting new ideas and then bringing those strategies to life....

  • Inspiration

6 Lessons From The New England Patriots That Business Leaders Can Steal

I’m an Eagles fan first and foremost. I love my team. 🦅 🏈 The @Eagles have gone undefeated the entire year. That’s my team! — Ross Simmonds (@TheCoolestCool) January 4, 2016 But the only thing that I love witnessing more...

  • B2B Marketing, Social Media Marketing

11 Examples Of B2B Companies Using Instagram Right

Instagram has more than 1 Billion people using the platform worldwide! That’s massive. And if you think that no one using Instagram is a professional – You’re dead wrong. B2B marketers need to start viewing Instagram as a channel where...

  • Just Business

The Circle Of Control vs. Circle Of Concern – Understanding The Concept

You’ve heard the boast: Yeah… I’m so busy… I just don’t have time to watch TV. It’s often a humble brag. But it’s often misguided by many as the time that they once spent glued to TV has simply shifted...

  • Content Marketing, Marketing

The Content Curation Guide That Every Marketer Should See [2019 Update]

How’d you like to learn some of the most effective tactics for growing a social media following using content curation? Well, today is your lucky day. Because I’m going to share some of the best content curation tactics that have...

  • Content Marketing, Marketing, Social Media, Social Media Marketing

The Rise Of Chatbots: 4 Ways Bots Will Impact B2B Marketing Long Term

Most of us have heard the story by now. Facebook created two AI chatbots that went rogue and created their own language before being shut down. Pretty terrifying right? The reality is, the headline doesn’t exactly do the situation justice....

  • Just Business, Marketing

How To Build A Great Career In Marketing When You Have No Connections

How To Get A Career or Job In Marketing: Prioritize Education Over Entertainment Build Your Personal Brand While You Wait Join Social Networks Like Twitter & LinkedIn Find 10 People And Build Real Relationships Read The Boring Stuff & Do...