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The Blog

My thoughts on:
  • Artificial Intelligence, Content Marketing, Marketing

Answer Engine Optimization (AEO): What It Is, How It Works & What To Do

Answer Engine Optimization is the marketing process for creating and optimizing content in a way that influences answer engines such as Claude, Gemini, ChatGPT and more. It’s a marketing practice that can be done in-house or with an agency. I’ve...

  • Artificial Intelligence, Marketing

Large Language Model Search Engine Optimization (LLM SEO): What It Is & How It Works

Two years ago, “LLM SEO” got 81 searches a month in the United States. Last month it got 1,380. That’s a 17x increase in 24 months for a term that didn’t exist inside a single marketing job description in 2023....

Most recent posts
  • B2B Marketing, Marketing

The Yelpification Of Business & B2B

Would you visit a restaurant without checking Yelp? Would you make a hotel reservation without checking Trip Advisor? Would you buy a book without checking Amazon reviews? For many of us, online reviews have become a significant part of our...

  • Marketing

The Rise Of The Woke Brands

Stay woke. You may have heard someone say this aloud or you may have seen it referenced on social media, but what exactly does it mean? Put simply, it means being aware of current affairs and things happening throughout the...

  • B2B Marketing, Marketing, Social Media Marketing

7 Advanced Ways To Distribute Your Content In A Crowded Market [Webinar]

The content landscape is more crowded than ever before. No matter where you look, there always seems to be an endless amount of noise. Whether it Facebook, Google, LinkedIn, Twitter, Snapchat, Instagram, Reddit, Quora… Pretty much every corner of the...

  • B2B Marketing, Content Marketing, Marketing

How B2B Brands Can Generate Better Leads In 2021 & Beyond

As we go into a new year it’s important that we think about lead generation. Quarter after quarter sales teams think about how good, bad or ugly their inbound leads have been. We all know the importance of B2B lead...

  • Entrepreneurship, Freelancing, Inspiration

How To Juggle Your Time Between A Full Time Gig & Freelancing

If you’re anything like the average person, the last thing you want to do when you come home from work is do more work. For me, I have a different take on boundaries as my home is where I work....

  • Consulting, Entrepreneurship, Freelancing

How To Land Your First $20,000 Client As A Freelancer or Consultant

Landing your first client is great. Landing your first client worth $20,000 is even better. When you’re first starting out, freelancing is far from what you see in shows like House of Lies or Mad Men. The world of freelance...

  • Content Marketing, Marketing, Technology

Google AMP vs Facebook Articles: What Should You Actually Invest In?

Surprise. Surprise. Google is once again sending more traffic to publishers than Facebook: And it’s all thanks to Good ol Google AMP. According to Parsely data, traffic from Google AMP has increased 17% while traffic from FB Instant Articles has...

  • Content Marketing, Entrepreneurship, Marketing, Startups, Technology

5 Killer Content Marketing Ideas For B2B & Enterprise Startups

You’ve heard the saying, “Content Is King”. You recognize how essential having a content marketing strategy can be for your B2B or Enterprise startup, yet you haven’t implemented one… Why not? If you follow me, you know I actually preach...

  • Content Marketing, Marketing, Social Media

These Are The 7 Things You Need To Stop Doing On LinkedIn ASAP

There’s no question that over the last few months LinkedIn has seen new life. The feed is more relevant than ever. The content in front of us is better than ever. And the opportunities for marketers to use LinkedIn as...