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  • Artificial Intelligence, B2B Marketing

Where Each AI Engine Gets Its Answers [Citation Data]

By Ross Simmonds, founder and CEO of Foundation Marketing and author of Create Once, Distribute Forever. Data comes from Foundation’s research with AirOps and Ahrefs. Citation data window: June 22 to July 24, 2026. Every AI engine has a personality....

  • Artificial Intelligence, B2B Marketing

G2 and AI Search: Why Review Sites Win Citations [Data]

By Ross Simmonds, founder and CEO of Foundation Marketing and author of Create Once, Distribute Forever. Data comes from Foundation’s research with AirOps. Data window: June 22 to July 24, 2026. The most important page for your brand in ChatGPT...

Most recent posts
  • Content Marketing, Marketing

Stop The Lazy Round Ups: Here’s What A Great Expert Roundup Needs

The first greatest trick the devil ever pulled was chocolate-covered raisins. The second trick was convincing every content marketer to write an “expert roundup”. Creating a roundup post is easy. Creating a great roundup post is very hard. There are...

  • Marketing

Four Actionable Tactics That Will Drive More Instagram Followers

I think you’ll agree with me when I say: It’s really hard to build a large following on Instagram unless you’re an established brand, showing lots of skin or are a celebrity. But is it really…? Well, it turns out...

  • Remote Work

How To Manage & Build A Remote Team

Early on in my career, I commuted to a job that was more than 1.5 hours away from my home—that added up to about 15 hours a week that I was spending in a car rather than doing things I...

  • B2B Marketing, Content Marketing

The Best LinkedIn Marketing And Promotion Tactics For 2020

How To Market On LinkedIn In 2020: Share Content From Your LinkedIn Business Page Leave Comments On Other LinkedIn Posts Write Long-Form LinkedIn Posts or Articles Distribute Content In LinkedIn Groups Set daily, weekly and monthly goals. Ask Colleagues To...

  • Content Marketing, Marketing

Long Live SlideShare. RIP SlideShare.

It sucks to write this post. I’ve invested thousands into creating Slideshare decks and at one point proclaimed in front of thousands that Slideshare was one of the most underrated yet promising marketing channels for B2B: Since January, I’ve been...

  • B2B Marketing, Content Marketing

What Is The ROI Of Content Marketing For B2B Brands?

Whether you’re the founder of a new B2B startup, in charge of the marketing side of an enterprise-level B2B company, working at a high-growth startup, or just riding solo as a freelancer, one question will inevitably come up when you...

  • B2B Marketing, Marketing

The Yelpification Of Business & B2B

Would you visit a restaurant without checking Yelp? Would you make a hotel reservation without checking Trip Advisor? Would you buy a book without checking Amazon reviews? For many of us, online reviews have become a significant part of our...

  • Marketing

The Rise Of The Woke Brands

Stay woke. You may have heard someone say this aloud or you may have seen it referenced on social media, but what exactly does it mean? Put simply, it means being aware of current affairs and things happening throughout the...

  • B2B Marketing, Marketing, Social Media Marketing

7 Advanced Ways To Distribute Your Content In A Crowded Market [Webinar]

The content landscape is more crowded than ever before. No matter where you look, there always seems to be an endless amount of noise. Whether it Facebook, Google, LinkedIn, Twitter, Snapchat, Instagram, Reddit, Quora… Pretty much every corner of the...