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The Blog

My thoughts on:
  • Artificial Intelligence, Content Marketing, Marketing

Answer Engine Optimization (AEO): What It Is, How It Works & What To Do

Answer Engine Optimization is the marketing process for creating and optimizing content in a way that influences answer engines such as Claude, Gemini, ChatGPT and more. It’s a marketing practice that can be done in-house or with an agency. I’ve...

  • Artificial Intelligence, Marketing

Large Language Model Search Engine Optimization (LLM SEO): What It Is & How It Works

Two years ago, “LLM SEO” got 81 searches a month in the United States. Last month it got 1,380. That’s a 17x increase in 24 months for a term that didn’t exist inside a single marketing job description in 2023....

Most recent posts
  • Social Media, Social Media Marketing

11 Creative Ways To Use Twitters New 280 Character Limit

This might be the most ridiculous post I’ve ever written. But I’m okay with it. I’m okay with it because people are getting WAYYYYYY to heated over whether or not Twitter should have 280 characters or whether Twitter should have...

  • Entrepreneurship, Inspiration, Marketing, Social Media, Startups, Young Professionals

How To Make $1,000 A Month From The Perfect Side Hustle

Below you're going to find some strategies and lessons that I've used along the way and some of the inspiration that I've taken from the lyrics of Drake. Whatever your motivations, I'm confident that if you take these ideas and...
  • Marketing, Social Media, Social Media Marketing

How Does The LinkedIn Algorithm Determine What Goes Viral?

One of the most powerful elements of LinkedIn are the connections you’ve made with people and the relationships you maintain. The more people you’re connected to on LinkedIn, the better the chances for your content to reach people outside of...

  • Content Marketing, Marketing, Social Media

9 Ways B2B Brands Can Start Building An Email List (Without Spending Millions)

How many times have you seen a variation of this idea? Email marketing is 40 times more effective than Facebook and Twitter combined. If you’re reading this post and you work in B2B marketing, probably a lot. Articles, webinars, blog...

  • Entrepreneurship, Just Business, Leadership

5 Tips for Running a Profitable Consulting or Freelance Business On The Side

Just over three years ago I walked away from my 9 to 5 to start my own freelance business. The uncertainty of what was next ended up being the fuel that I needed to get me from the first day...

  • Content Marketing, Marketing

How Brands Can Leverage Content Experiments To Tell Their Story

It’s likely that you already know that the internet is fueled by content. People are creating more content than ever before. Brands are creating more content than ever before. And the number of social networks, videos, podcasts and blogs trying...

  • Content Marketing, Marketing, Social Media, Storytelling

What Too Many Brands Are Forgetting About Storytelling

If you’ve been working in marketing long enough, you probably already understand the importance of storytelling. Over the last few years, I’ve studied and committed myself to learning everything I can about the art and science of storytelling. It’s been...

  • Content Marketing, Marketing

3 B2B Marketing Predictions And Innovative Ideas For Brands

You’ll never succeed in marketing if you continue to embrace the past without looking forward to the future. In essence, you need to constantly look where you think the puck is going instead of sitting back and hoping the puck...

  • Entrepreneurship, Freelancing

8 Great Freelance Books That Every Freelancer Should Read

“How can I become a better freelancer? What can I do to generate more business??” These are two great questions. Two questions that I found myself asking a few years back. One business icon who I’ve grown to admire over...