Only 25 Founding Seats for Citation Conference. Claim yours

Contact Ross

The Blog

My thoughts on:
  • Artificial Intelligence, B2B Marketing

Where Each AI Engine Gets Its Answers [Citation Data]

By Ross Simmonds, founder and CEO of Foundation Marketing and author of Create Once, Distribute Forever. Data comes from Foundation’s research with AirOps and Ahrefs. Citation data window: June 22 to July 24, 2026. Every AI engine has a personality....

  • Artificial Intelligence, B2B Marketing

G2 and AI Search: Why Review Sites Win Citations [Data]

By Ross Simmonds, founder and CEO of Foundation Marketing and author of Create Once, Distribute Forever. Data comes from Foundation’s research with AirOps. Data window: June 22 to July 24, 2026. The most important page for your brand in ChatGPT...

Most recent posts
  • Inspiration, Leadership, Young Professionals

14 Things Every Young Professional Should Know About Life and Business

Although I’ve been out of University for a few years, I didn’t fully grasp the challenges that young professionals are having until the last year or two. After chatting with friends, colleagues and acquaintances, it has become very clear that...

  • Entrepreneurship, Inspiration, Marketing

30 Motivational Business Quotes You Need To Read In 2020

Once in a while you just need a motivational quote from a business great to get you inspired. I’ve compiled a list of 30 great business quotes for you to remember, recite and reuse. Whether you’re trying to make more...

  • Inspiration

How Marketers Should Think About Self-Discipline

In today’s world, being a marketer is tough—you’re under constant pressure to source leads and run great campaigns, as well as come up with the next big idea, and the next one, and the next one… There’s a lot on...

  • B2B Marketing, Marketing

Experimentation In Marketing: Why It’s The Best Strategy For Success

Band-aids. Sticky Pads. Penicillin. Pumpkin spice lattes. Your last Tinder match. And your favorite Spotify playlist… Are all available thanks to experimentation. Experiments have offered us as a society some of the greatest discoveries, opportunities, and solutions EVER. Experimentation has...

  • Content Marketing, Marketing, Social Media

The Ultimate Instagram Marketing Guide for Driving Real Results

Instagram is kind of a big deal. A recent surge in visual content is sweeping across every network and has been the key to Instagram becoming an excellent marketing channel for brands. Which is why we’ve created a guide to...

  • Content Marketing, Marketing, Social Media

13 Video Marketing Stats & Trends Shaking Up Content Strategies Today

Recently I was asked a question: Is video the future of communications? It’s a fair question to ask with recent developments in social shaking up the industry. In case you haven’t been paying attention, here’s what I’m talking about: LinkedIn...

  • Marketing

26 Marketing Experiments That Brands Can Use To Unlock New Insights

Marketing experiments differentiate innovative brands from the bland ones. What is a Marketing Experiment? A marketing experiment is a strategic approach used by businesses to test different marketing tactics, strategies, and activities in order to discover the most effective ways...

  • Content Marketing, Marketing

Why & how brands should adopt content distribution processes in their marketing mix

Your team has written thousands of words. They’ve injected keywords in it, sourced great imagery and even included a handful of expert quotes. The asset is valuable, compelling and, dare I say it, it’s what some would call 10x content....

  • Content Marketing, Marketing

Four Actionable Blogging Tips For Increasing Your Traffic & Reach

When it comes to blogging, it’s close to impossible to know for certain how much traction a single post is going to get. If you run a blog, I’m sure you’ve had posts that you thought would go viral fall...