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The Blog

My thoughts on:
  • Artificial Intelligence, Content Marketing, Marketing

Answer Engine Optimization (AEO): What It Is, How It Works & What To Do

Answer Engine Optimization is the marketing process for creating and optimizing content in a way that influences answer engines such as Claude, Gemini, ChatGPT and more. It’s a marketing practice that can be done in-house or with an agency. I’ve...

  • Artificial Intelligence, Marketing

Large Language Model Search Engine Optimization (LLM SEO): What It Is & How It Works

Two years ago, “LLM SEO” got 81 searches a month in the United States. Last month it got 1,380. That’s a 17x increase in 24 months for a term that didn’t exist inside a single marketing job description in 2023....

Most recent posts
  • Content Marketing, Marketing

The Content Curation Guide That Every Marketer Should See [2019 Update]

How’d you like to learn some of the most effective tactics for growing a social media following using content curation? Well, today is your lucky day. Because I’m going to share some of the best content curation tactics that have...

  • Content Marketing, Marketing, Social Media, Social Media Marketing

The Rise Of Chatbots: 4 Ways Bots Will Impact B2B Marketing Long Term

Most of us have heard the story by now. Facebook created two AI chatbots that went rogue and created their own language before being shut down. Pretty terrifying right? The reality is, the headline doesn’t exactly do the situation justice....

  • Just Business, Marketing

How To Build A Great Career In Marketing When You Have No Connections

How To Get A Career or Job In Marketing: Prioritize Education Over Entertainment Build Your Personal Brand While You Wait Join Social Networks Like Twitter & LinkedIn Find 10 People And Build Real Relationships Read The Boring Stuff & Do...

  • Content Marketing, Marketing

Stop The Lazy Round Ups: Here’s What A Great Expert Roundup Needs

The first greatest trick the devil ever pulled was chocolate-covered raisins. The second trick was convincing every content marketer to write an “expert roundup”. Creating a roundup post is easy. Creating a great roundup post is very hard. There are...

  • Marketing

Four Actionable Tactics That Will Drive More Instagram Followers

I think you’ll agree with me when I say: It’s really hard to build a large following on Instagram unless you’re an established brand, showing lots of skin or are a celebrity. But is it really…? Well, it turns out...

  • Remote Work

How To Manage & Build A Remote Team

Early on in my career, I commuted to a job that was more than 1.5 hours away from my home—that added up to about 15 hours a week that I was spending in a car rather than doing things I...

  • B2B Marketing, Content Marketing

The Best LinkedIn Marketing And Promotion Tactics For 2020

How To Market On LinkedIn In 2020: Share Content From Your LinkedIn Business Page Leave Comments On Other LinkedIn Posts Write Long-Form LinkedIn Posts or Articles Distribute Content In LinkedIn Groups Set daily, weekly and monthly goals. Ask Colleagues To...

  • Content Marketing, Marketing

Long Live SlideShare. RIP SlideShare.

It sucks to write this post. I’ve invested thousands into creating Slideshare decks and at one point proclaimed in front of thousands that Slideshare was one of the most underrated yet promising marketing channels for B2B: Since January, I’ve been...

  • B2B Marketing, Content Marketing

What Is The ROI Of Content Marketing For B2B Brands?

Whether you’re the founder of a new B2B startup, in charge of the marketing side of an enterprise-level B2B company, working at a high-growth startup, or just riding solo as a freelancer, one question will inevitably come up when you...