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  • Uncategorized

The Conference for the People Who Own How AI Describes Their Brand

I’ve been in a lot of conference rooms over the last two years. Zero Click in San Francisco. SEO Week in New York. BrightonSEO in San Diego. Good rooms, full of people doing real work…. And in every one of...

  • Artificial Intelligence, B2B Marketing

ChatGPT Made Your AI Traffic Invisible for a Week. Here’s What It Taught Us.

Update, October 15, 2026: It was a bug. Cedric Huesler reports that OpenAI confirmed the issue on October 14, and ChatGPT is tagging its links with utm_source=chatgpt.com again. The fix started rolling out around 2am PT on October 15. By...

Most recent posts
  • Uncategorized

The Conference for the People Who Own How AI Describes Their Brand

I’ve been in a lot of conference rooms over the last two years. Zero Click in San Francisco. SEO Week in New York. BrightonSEO in San Diego. Good rooms, full of people doing real work…. And in every one of...

  • Artificial Intelligence, B2B Marketing

ChatGPT Made Your AI Traffic Invisible for a Week. Here’s What It Taught Us.

Update, October 15, 2026: It was a bug. Cedric Huesler reports that OpenAI confirmed the issue on October 14, and ChatGPT is tagging its links with utm_source=chatgpt.com again. The fix started rolling out around 2am PT on October 15. By...

  • B2B Marketing, Marketing

The 7 Best AI Visibility Agencies for Brands in 2026

Ranking #1 on Google doesn’t guarantee that an AI engine will mention you. That’s a pretty big shift for anyone who has spent years building an SEO strategy. I’ve spent most of my career helping B2B brands get found online,...

  • Reddit Marketing

The Complete Guide to Reddit Marketing [With Strategies and Tips to Help You Grow]

Marketers are disliked, and borderline hated on Reddit. As a Redditor and a marketer, this leaves me stuck between a rock and a hard place. Marketers have done some stupid things on Reddit, and they deserve the bans they get....

  • Technology

The Best Later Alternatives [Tried & Tested]

The first time I used Later, I was posting on every social platform. My workflow was falling apart. And I needed a fix. Fast. Later gave me one. There’s a reason Later is one of the most recognized schedulers out...

  • Artificial Intelligence, Content Marketing

AirOps Review: How To Improve Your AI Search Visibility

Is AirOps Worth It After 16 Months? Yes, if you run real content volume and someone on your team owns the setup. No, if you expect results in week two. Foundation has paid for AirOps since June 2025. We run...

  • Entrepreneurship, Just Business, Leadership

Why Being Busy Isn’t the Same as Being Productive (And What to Do Instead)

Being busy feels like progress. The research says otherwise. Here's what decades of studies on goals, focus and habits reveal about getting more done, plus three things to try tomorrow....
  • Technology

The 7 Best Buffer Alternatives I’ve Actually Tested (2026)

I’ve spent the better part of a decade figuring out how to get more mileage out of content. That has meant publishing across socials, newsletters, podcasts, and YouTube for my own work. Along the way, I’ve used a lot of...

  • Artificial Intelligence, Content Marketing, Marketing

Answer Engine Optimization (AEO): What It Is, How It Works & What To Do

Answer Engine Optimization is the marketing process for creating and optimizing content in a way that influences answer engines such as Claude, Gemini, ChatGPT and more. It’s a marketing practice that can be done in-house or with an agency. I’ve...