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The Blog

My thoughts on:
  • Artificial Intelligence

The ROI Of Generative Engine Optimization: The New Age of Content

Across marketing, SEO, and content teams, the conversation has shifted. It’s no longer “Are we producing enough content?” It’s “Is our content actually influencing the LLMs and showing up where buyers get answers?” That’s why Return on Generative Engine Optimization...

  • Artificial Intelligence

Google’s AI Mode: The Way We Think About SEO Needs To Change

Google’s AI Mode is here. Google’s AI Mode is self described as an experimental, conversational way to search using its Gemini large-language model. It’s currently active for many English users and is designed to transform Google Search from static lists...

Most recent posts
  • Marketing, Social Media, Uncategorized

Five Years from Now…

I was creeping through Seth Godins archives this past week and stumbled upon a post that made me think. It made me think about the future and how fast things are changing every single day. This time last year I...

  • Marketing

Provocative LEGO Ads – Did they go to far?

The advertisements below were brought to my attention when Richard Darrell shared them on the Bit Rebels website. Richard wasn’t a fan of these LEGO advertisements stating, “Everything about them is wrong, and I just don’t see the purpose of...

  • Inspiration, Young Professionals

The Fringe Benefits of Failure, and the Importance of Imagination

This chat from J.K. Rowling is about two years old now. But as I watch several of my friends update their facebook statuses saying they’re done I can only hope that they’ve watched this video. The words of J.K. Rowling...

  • Entrepreneurship, Inspiration, Just Business, Marketing

Marketing Tactic 101 – Ridiculous and New

The Consumerist shared an article about a new 32% beer recently. Here’s a piece, It could be the biggest thing from the UK to hit American shores since the British Invasion — or at the very least it could do...

  • Inspiration, Leadership, Marketing

The Peanut Butter Burger

In my world there are two types of burgers – those with peanut butter and those without it. In my last year of university I found Darrells. A small restaurant that sold a local gem – “The Peanut Butter Burger.”...

  • Social Media

Facebook Groups, and Pages and Communities; Oh my!

Once upon a time things weren’t so complicating in the world of Facebook. There wasn’t such thing as Facebook advertisements and fan pages. There was nothing but users connecting, chatting and most importantly creeping the pictures of their loser ex....

  • Social Media

Why Anger Management is necessary when dealing with Ruthless comments

It’s okay to snap every once in a while. It’s actually good for you to get your anger out. I mean, some of the most hot-tempered people in the world have done great things with their lives professionally and personally....

  • Marketing, Social Media

8 Ways Musicians can Promote themselves Without being Annoying

Everyone has that one musician on facebook who sends them hundreds of invites to their shows and fan page. No matter how many times you decline or press ignore; you know its not your last invite. You know that you’ll...

  • Social Media

How To Take Your Online Relationships To The Next Level

For a lot of people social media is another way to build their network and ultimately meet new people. While its not very difficult to build a following or get a lot of “friends” – its sometimes challenging to take...