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The Blog

My thoughts on:
  • Artificial Intelligence, Marketing

Large Language Model Search Engine Optimization (LLM SEO): What It Is & How It Works

Two years ago, “LLM SEO” got 81 searches a month in the United States. Last month it got 1,380. That’s a 17x increase in 24 months for a term that didn’t exist inside a single marketing job description in 2023....

  • Artificial Intelligence, Content Marketing

AirOps Review: How To Improve Your AI Search Visibility

Most AirOps reviews are written by people selling something that competes with AirOps. A few are written by people who work there. This one is written by someone who runs it. AirOps is the growth platform for search and AEO...

Most recent posts
  • Entrepreneurship, Technology

The Future of Work – What it will look like in 20 years

Ten years ago, social networks like Facebook didn’t exist. The idea of being able to call your friend using video chat was a dream rather than a reality. Ten years before that, the Internet was still something that no one...

  • Just Business, Leadership

More Friend Requests and Less Meeting Requests

When talking about Facebook, a question I often get is whether or not you should accept people you aren’t actually friends with. For me, I have no problem accepting a friend request from someone I just met at a conference...

  • Marketing, Social Media

5 Steps to Generate Awareness Using Facebook

The image above was shared by Facebook Marketing Solutions and provides a great guide to how you can generate brand awareness using their website. Save it and feel free to share it with your friends!

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  • Just Business, Leadership

How to Create a Great Team

Growing up in the 90’s I had the chance to watch The Chicago Bulls, one of the greatest basketball teams to ever play in the NBA. It consisted of three NBA Hall of Famers; Michael Jordan, Scottie Pippen and the...

  • Just Business, Marketing, Social Media

How to create a Social Media Strategy

Six years ago if a client asked you for a social media strategy you’d look at them like they had two heads. While social media existed in the minds of a few six years ago, it most certainly wasn’t as...

  • Marketing, Social Media

Facebook Rolls out Age Restrictions on Pages

Facebook has rolled out a new set of permissions for your business fan page. These permissions will make it easier for several community managers who were once responsible for monitoring their page for profanity. Admins now have the ability to...

  • Uncategorized

What Is Cool?

What is cool…? I found the best answer a few years ago in this article – Find below. Cool is being yourself, comfortable in your own skin, knowing that you’re going against the grain and being unswayed by what people...

  • Entrepreneurship, Inspiration, Just Business, Leadership

Business, Success and Life Lessons from Jay-Z

I wasn’t always a Jay-Z fan. In fact, I would say that I was one of the late passengers to hop on the Jay-Z train. While many of my friends were listening to the likes of Jay-Z and Biggie on...

  • Just Business, Marketing, Social Media

20 Must Read Marketing & Advertising Books

So you want to become the next great advertising/public relations professional right? Well, there are several good advertising professionals and you can easily become one of them. It’s what differentiates the good from the great that will truly allow you...