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The Blog

My thoughts on:
  • Artificial Intelligence

The ROI Of Generative Engine Optimization: The New Age of Content

Across marketing, SEO, and content teams, the conversation has shifted. It’s no longer “Are we producing enough content?” It’s “Is our content actually influencing the LLMs and showing up where buyers get answers?” That’s why Return on Generative Engine Optimization...

  • Artificial Intelligence

Google’s AI Mode: The Way We Think About SEO Needs To Change

Google’s AI Mode is here. Google’s AI Mode is self described as an experimental, conversational way to search using its Gemini large-language model. It’s currently active for many English users and is designed to transform Google Search from static lists...

Most recent posts
  • Just Business, Leadership

How to Create a Great Team

Growing up in the 90’s I had the chance to watch The Chicago Bulls, one of the greatest basketball teams to ever play in the NBA. It consisted of three NBA Hall of Famers; Michael Jordan, Scottie Pippen and the...

  • Just Business, Marketing, Social Media

How to create a Social Media Strategy

Six years ago if a client asked you for a social media strategy you’d look at them like they had two heads. While social media existed in the minds of a few six years ago, it most certainly wasn’t as...

  • Marketing, Social Media

Facebook Rolls out Age Restrictions on Pages

Facebook has rolled out a new set of permissions for your business fan page. These permissions will make it easier for several community managers who were once responsible for monitoring their page for profanity. Admins now have the ability to...

  • Uncategorized

What Is Cool?

What is cool…? I found the best answer a few years ago in this article – Find below. Cool is being yourself, comfortable in your own skin, knowing that you’re going against the grain and being unswayed by what people...

  • Entrepreneurship, Inspiration, Just Business, Leadership

Business, Success and Life Lessons from Jay-Z

I wasn’t always a Jay-Z fan. In fact, I would say that I was one of the late passengers to hop on the Jay-Z train. While many of my friends were listening to the likes of Jay-Z and Biggie on...

  • Just Business, Marketing, Social Media

20 Must Read Marketing & Advertising Books

So you want to become the next great advertising/public relations professional right? Well, there are several good advertising professionals and you can easily become one of them. It’s what differentiates the good from the great that will truly allow you...

  • Marketing, Social Media

User Generated Content: When the Consumer gives the Brand a Gift.

You can pay to have your brand exposed to millions at the Superbowl. You can send out tweets on a day to day basis to engage with your customers. You can even send your top customers special offers and discounts....

  • Marketing

Leveraging Brand Advocates for Your Business

Brand advocates are the people who will support your brand no matter the circumstances. While marketers and PR professionals refer to these people as brand advocates, a popular term used to reference this kind of behaviour is: fanboyism. Brand advocates...

  • Inspiration

Four Powerful Speeches every Ad Man needs to Watch

A presentation or speech can make the world of difference in your career. It’s your moment to share with a group of captivated listeners your story, message, dreams or share your passion. It’s the grown-up professional show and tell. It’s...