The Blog

My thoughts on:

Everyone is using AI tools. Okay, almost everyone. According to a study conducted by my team at Foundation, more than 84% of marketers say they use AI in their workplace on a day-to-day basis. But despite the proliferation of hundreds...

I’ve always believed momentum is earned. You don’t get it from one lucky break or one viral moment. You get it from showing up. Quietly… When nobody’s clapping. You get it from doing the reps when there’s no guarantee they’ll...

Most recent posts

Ten years ago, social networks like Facebook didn’t exist. The idea of being able to call your friend using video chat was a dream rather than a reality. Ten years before that, the Internet was still something that no one...

When talking about Facebook, a question I often get is whether or not you should accept people you aren’t actually friends with. For me, I have no problem accepting a friend request from someone I just met at a conference...

The image above was shared by Facebook Marketing Solutions and provides a great guide to how you can generate brand awareness using their website. Save it and feel free to share it with your friends!

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Growing up in the 90’s I had the chance to watch The Chicago Bulls, one of the greatest basketball teams to ever play in the NBA. It consisted of three NBA Hall of Famers; Michael Jordan, Scottie Pippen and the...

Six years ago if a client asked you for a social media strategy you’d look at them like they had two heads. While social media existed in the minds of a few six years ago, it most certainly wasn’t as...

Facebook has rolled out a new set of permissions for your business fan page. These permissions will make it easier for several community managers who were once responsible for monitoring their page for profanity. Admins now have the ability to...

What is cool…? I found the best answer a few years ago in this article – Find below. Cool is being yourself, comfortable in your own skin, knowing that you’re going against the grain and being unswayed by what people...

I wasn’t always a Jay-Z fan. In fact, I would say that I was one of the late passengers to hop on the Jay-Z train. While many of my friends were listening to the likes of Jay-Z and Biggie on...

So you want to become the next great advertising/public relations professional right? Well, there are several good advertising professionals and you can easily become one of them. It’s what differentiates the good from the great that will truly allow you...