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The Blog

My thoughts on:
  • Content Marketing, Marketing

The Power of Distribution: Why You Should Promote Your Content More

You’ve probably heard it a million times: “Content is king.” But over the years, I’ve learned that this isn’t entirely true. No matter how brilliant, insightful, or innovative your content is, it won’t make an impact unless people see it....

  • B2B Marketing, Consulting, Content Marketing, Marketing

Reddit SEO: How To Rank in the SERP Through Reddit Content

Let me tell you something about Reddit. I’ve been hooked on the platform for years. Whether it’s diving deep into niche communities, using it to win fantasy football championships, or just soaking up the endless stream of conversations, Reddit has...

Most recent posts
  • Marketing

Leveraging Brand Advocates for Your Business

Brand advocates are the people who will support your brand no matter the circumstances. While marketers and PR professionals refer to these people as brand advocates, a popular term used to reference this kind of behaviour is: fanboyism. Brand advocates...

  • Inspiration

Four Powerful Speeches every Ad Man needs to Watch

A presentation or speech can make the world of difference in your career. It’s your moment to share with a group of captivated listeners your story, message, dreams or share your passion. It’s the grown-up professional show and tell. It’s...

  • Entrepreneurship, Just Business, Leadership

10 Simple Concepts To Remember When Dealing With Difficult People

Think of the most difficult person you have ever had to work with in your entire life. Now, think back to how you coped with this individual and the raw emotions that encompassed your body. If you’re like most people,...

  • Inspiration, Just Business

The Roadmap to Happiness

In 2006, Will Smith played the character of Chris Gardner in the award-winning movie, The Pursuit of Happyness. Throughout the movie we watch as a struggling salesman does everything he can to reach his dreams. His dreams of providing a...

  • Social Media

Self Promotion: How to effectively promote yourself without looking like a shmuck

Ten years ago the web was a completely different world. The landscape included only one or two vlogs and an extremely small group of individuals discussing marketing and strategy. Today, we have at our disposal thousands of podcasts, millions of...

  • Inspiration, Just Business

The New ABC – Always Be Connecting

One of the worst things you can teach someone using social media is the original concept of ABC. Always Be Closing. While its a great concept when you’re working at a call center or as a hotshot in the boiler-room....

  • Uncategorized

Blog goes down and I got a new job

So a few weeks ago my blog was attacked by a nasty little critter called a virus. I’m not quite sure how I got it – But since then, the virus has been removed and the Cool Perspective is back...

  • Just Business, Leadership

What Mothers Can Teach You About Business

With Mothers day coming around the corner I thought it would only be appropriate to dedicate this post to my Mom (Hi Mom) and all the other moms, mommas, mommies and mas out there. Over the past couple decades my...

  • Inspiration, Marketing, Social Media

Stella Artois uses Facebook Connect to Blow Your Freakin’ Mind

Have you ever heard of the playboy, actor, film producer and charmer Jacques D’azur? If so, don’t be caught off guard when I tell you he isn’t actually real. He’s the main character in Stella Artois and The Cannes Film...