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The Blog

My thoughts on:
  • B2B Marketing, Marketing

Social Media Metrics: What Brands Should Be Measuring In 2025

Let me take you behind the scenes of social media success for a moment. Last month, I was speaking with a frustrated marketing director who’d been pouring resources into their company’s social channels. “We’re getting likes,” she told me, coffee...

  • Artificial Intelligence

ChatGPT Alternatives: 10 Of The Best LLMs & AI Chat Experiences

ChatGPT has undoubtedly made its mark as one of the most powerful AI tools in recent years. Its versatility has made it a go-to choice for everything from simple inquiries to complex professional tasks, leading to widespread adoption across industries....

Most recent posts
  • Marketing, Social Media

Facebook Rolls out Age Restrictions on Pages

Facebook has rolled out a new set of permissions for your business fan page. These permissions will make it easier for several community managers who were once responsible for monitoring their page for profanity. Admins now have the ability to...

  • Uncategorized

What Is Cool?

What is cool…? I found the best answer a few years ago in this article – Find below. Cool is being yourself, comfortable in your own skin, knowing that you’re going against the grain and being unswayed by what people...

  • Entrepreneurship, Inspiration, Just Business, Leadership

Business, Success and Life Lessons from Jay-Z

I wasn’t always a Jay-Z fan. In fact, I would say that I was one of the late passengers to hop on the Jay-Z train. While many of my friends were listening to the likes of Jay-Z and Biggie on...

  • Just Business, Marketing, Social Media

20 Must Read Marketing & Advertising Books

So you want to become the next great advertising/public relations professional right? Well, there are several good advertising professionals and you can easily become one of them. It’s what differentiates the good from the great that will truly allow you...

  • Marketing, Social Media

User Generated Content: When the Consumer gives the Brand a Gift.

You can pay to have your brand exposed to millions at the Superbowl. You can send out tweets on a day to day basis to engage with your customers. You can even send your top customers special offers and discounts....

  • Marketing

Leveraging Brand Advocates for Your Business

Brand advocates are the people who will support your brand no matter the circumstances. While marketers and PR professionals refer to these people as brand advocates, a popular term used to reference this kind of behaviour is: fanboyism. Brand advocates...

  • Inspiration

Four Powerful Speeches every Ad Man needs to Watch

A presentation or speech can make the world of difference in your career. It’s your moment to share with a group of captivated listeners your story, message, dreams or share your passion. It’s the grown-up professional show and tell. It’s...

  • Entrepreneurship, Just Business, Leadership

10 Simple Concepts To Remember When Dealing With Difficult People

Think of the most difficult person you have ever had to work with in your entire life. Now, think back to how you coped with this individual and the raw emotions that encompassed your body. If you’re like most people,...

  • Inspiration, Just Business

The Roadmap to Happiness

In 2006, Will Smith played the character of Chris Gardner in the award-winning movie, The Pursuit of Happyness. Throughout the movie we watch as a struggling salesman does everything he can to reach his dreams. His dreams of providing a...