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Category: Marketing

Most recent posts
  • Entrepreneurship, Just Business, Marketing, Startups, Young Professionals

6 Business Lessons from 8 Years of Fantasy Football

What many people don’t know is that my obsession with social media and technology all started with Football. It was my first year of University and because things like Facebook didn’t exist, I procrastinated by writing a daily Fantasy Football...

  • Entrepreneurship, Just Business, Marketing, Social Media

Six Reasons Why You Can’t Make Your Facebook Marketing Work

Do you know what separates the great digital marketers from the rest? Many believe it’s the ability to recognize new trends and identify the next big thing. I think it’s the ability to capitalize on what’s in front of us...

  • Just Business, Leadership, Marketing, Young Professionals

5 Great Insights to Keep in Mind When Targetting Generation Y

Baby Boomers have been the most attractive market as consumers for the last 20 years. Their over consumption and excessive disposable income has made them a marketer and business owners dream. Sadly though, the times of Baby Boomers being the...

  • Marketing, Social Media

5 Steps to Generate Awareness Using Facebook

The image above was shared by Facebook Marketing Solutions and provides a great guide to how you can generate brand awareness using their website. Save it and feel free to share it with your friends!

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  • Just Business, Marketing, Social Media

How to create a Social Media Strategy

Six years ago if a client asked you for a social media strategy you’d look at them like they had two heads. While social media existed in the minds of a few six years ago, it most certainly wasn’t as...

  • Marketing, Social Media

Facebook Rolls out Age Restrictions on Pages

Facebook has rolled out a new set of permissions for your business fan page. These permissions will make it easier for several community managers who were once responsible for monitoring their page for profanity. Admins now have the ability to...

  • Just Business, Marketing, Social Media

20 Must Read Marketing & Advertising Books

So you want to become the next great advertising/public relations professional right? Well, there are several good advertising professionals and you can easily become one of them. It’s what differentiates the good from the great that will truly allow you...

  • Marketing, Social Media

User Generated Content: When the Consumer gives the Brand a Gift.

You can pay to have your brand exposed to millions at the Superbowl. You can send out tweets on a day to day basis to engage with your customers. You can even send your top customers special offers and discounts....

  • Marketing

Leveraging Brand Advocates for Your Business

Brand advocates are the people who will support your brand no matter the circumstances. While marketers and PR professionals refer to these people as brand advocates, a popular term used to reference this kind of behaviour is: fanboyism. Brand advocates...