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The Blog

My thoughts on:
  • Technology

The Best Later Alternatives [Tried & Tested]

The first time I used Later, I was posting on every social platform. My workflow was falling apart. And I needed a fix. Fast. Later gave me one. There’s a reason Later is one of the most recognized schedulers out...

  • Artificial Intelligence, Content Marketing

AirOps Review: How To Improve Your AI Search Visibility

Is AirOps Worth It After 16 Months? Yes, if you run real content volume and someone on your team owns the setup. No, if you expect results in week two. Foundation has paid for AirOps since June 2025. We run...

Most recent posts
  • Marketing

The Celebrity Effect – Could Drake sell you Sprite?

If you’ve been following my blog you probably realize that I enjoy music, specifically hip hop. I enjoy other types of music as well but I grew up listening to the Blues, Jazz, Hip Hop and R&B. So understandably, I...

  • Entrepreneurship, Just Business, Leadership, Social Media

Why Blog When You Can Start an Online Magazine?

The first niche magazine was published in 1731 and was called The Gentleman’s Magazine. Since then there have been thousands and thousands of niche magazines published with many of them finding great success. For years, magazines have been successfully financed...

  • Entrepreneurship, Inspiration, Leadership

A Few Business Lessons We Can Learn from Canadian Gold Medalists

The Olympics are a great time to show your stripes and be proud of your countries fine athletes. The 2010 Winter Olympics started off with a blunder. The Olympics wardrobe torch malfunction was seen by millions of people all over...

  • Social Media

How to Write Like Seth Godin

Seth Godin is the most popular blogger in the world (after this guy). The info he shares on his blog is considered by many to be some of the best work on the web. With a variety of different topics...

  • Just Business, Marketing

The Power of a Story – Tim Hortons Advertising

All around Canada people are wearing their red mitts and red hats glowing with National Pride. With the 2010 Winter Olympics underway, Canadians of all walks of life are showing their patriotic side. Tim Hortons, Canadas biggest Coffee and Bakery...

  • Inspiration, Just Business

A Marketing Lesson from the Church

I’m driving home after watching the Hockey game the other night. And I pull out my cell phone to text message my cousin to let him know I’d be able to pick him up in the morning for the gym....

  • Social Media

Moment of Silence – The Death of the Auto-DM

Why the Death of the Auto DM? Woke up one to many people I was rudely woken up last night. — 3:15AM to be exact… My phone vibrates underneath my cheek and its twitter letting me know about my most...

  • Inspiration, Just Business, Marketing

Those 3 Little Words – A Marketers Nightmare

I showed this ad to three different people and asked for their opinion. One person thought it was clever and the other two said, “I don’t get.” 3 words are scarier to an advertiser than “i love you” is to...