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The Blog

My thoughts on:
  • SaaS

What I Watched Happen Over 72 Hours Changed How I Think About Everything

You know that moment when you realize something you’ve been saying for 10+ years isn’t contrarian anymore? It’s just… obvious. Last month, an anonymous developer built a basketball game in a few hours using AI tools. Zero marketing budget. Zero...

  • Marketing

20 Years of On-Site SEO Just Lost Half the SERP

Most marketing teams are convinced they know where they lose deals. The pricing page. The pitch was off because of XYZ. The competitor won because they have slicker demo. Or a prospect who goes quiet after the second call because...

Most recent posts
  • Entrepreneurship, Just Business, Leadership, Social Media

Why Blog When You Can Start an Online Magazine?

The first niche magazine was published in 1731 and was called The Gentleman’s Magazine. Since then there have been thousands and thousands of niche magazines published with many of them finding great success. For years, magazines have been successfully financed...

  • Uncategorized

My New Hat

This week I bought a new hat. Not just a baseball cap or a stocking cap; a flat cap. Wear a baseball cap and no one notices. Wear a stocking cap and no one notices (unless its the summer). But...

  • Entrepreneurship, Inspiration, Leadership

A Few Business Lessons We Can Learn from Canadian Gold Medalists

The Olympics are a great time to show your stripes and be proud of your countries fine athletes. The 2010 Winter Olympics started off with a blunder. The Olympics wardrobe torch malfunction was seen by millions of people all over...

  • Social Media

How to Write Like Seth Godin

Seth Godin is the most popular blogger in the world (after this guy). The info he shares on his blog is considered by many to be some of the best work on the web. With a variety of different topics...

  • Just Business, Marketing

The Power of a Story – Tim Hortons Advertising

All around Canada people are wearing their red mitts and red hats glowing with National Pride. With the 2010 Winter Olympics underway, Canadians of all walks of life are showing their patriotic side. Tim Hortons, Canadas biggest Coffee and Bakery...

  • Inspiration, Just Business

A Marketing Lesson from the Church

I’m driving home after watching the Hockey game the other night. And I pull out my cell phone to text message my cousin to let him know I’d be able to pick him up in the morning for the gym....

  • Social Media

Moment of Silence – The Death of the Auto-DM

Why the Death of the Auto DM? Woke up one to many people I was rudely woken up last night. — 3:15AM to be exact… My phone vibrates underneath my cheek and its twitter letting me know about my most...

  • Inspiration, Just Business, Marketing

Those 3 Little Words – A Marketers Nightmare

I showed this ad to three different people and asked for their opinion. One person thought it was clever and the other two said, “I don’t get.” 3 words are scarier to an advertiser than “i love you” is to...

  • Inspiration, Leadership, Young Professionals

How Diesel Called a Generation Stupid and Got Away With It

The Be Stupid Philosophy “Sticks and Stones may break my bones but names will never hurt me.” Seriously? Whoever can honestly say this is true, has some the ego of Goliath. Even some the most recognizable coldhearted people, have been...