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The Blog

My thoughts on:
  • Marketing

High-volume keywords vs. low-volume keywords: Ending The Debate

Keyword research is part science and part art. The best way to think about the difference between high-volume and low-volume keywords is that high volume means a lot of people are searching for that phrase and low volume means fewer...

  • Artificial Intelligence

The Intelligence Age: What It Means For Business & Revenue

Sam Altman, CEO of OpenAI recently penned a piece called The Intelligence Age. It’s worth a read. Especially since Sam said: “AI will do 95% of what marketers use agencies, strategists, and creative professionals for today.” I think that’s a...

Most recent posts
  • B2B Marketing, SaaS

The SaaS Marketing Guide to MRR and ARR Growth Metrics

It’s time to launch or grow your SaaS. What metrics should you be prioritizing? ARR? MRR? CTC? Let’s dive into all of that and more… I want to get right into it for you so let’s start with these: Definitions...

  • Content Marketing

What Brands Should Do With Old Content: Reshare & Repurpose

That’s not a typo. I’m talking about 2023 Yes. It might feel like that was decades ago but in reality — it wasn’t that long ago. But think about how different things may have been in your world, industry and...

  • B2B Marketing, Marketing

Customer Research: How To Get Closer To Your Audience Faster Than Usual

You’re new to an industry. New job. New market. New sector. I’m not sure what got you there but it’s a common situation in marketing. CMOs go from one industry to the next regularly. VPs of content go from one...

  • Content Marketing, Marketing

The Ultimate Guide to Content Distribution

What is Content Distribution? Content distribution is the strategic and systematic dissemination of your brand’s content to reach a broader audience. It involves spreading your content across multiple media platforms, channels, or networks, both online and offline. The goal is...

  • Marketing, Technology

What Is Generative AI ? Why Marketers Should Care

Have you ever felt challenged by the constant need to update content? AI can do it now. Have you ever struggled to find the perfect stock photo? AI can do it now. Have you ever dreaded the process of editing...

  • Content Marketing, Marketing

Why Creating Unscalable Content Amidst The Rise Of AI Is The Right Move

“Creating 1,000 mediocre pieces of content every year is hard. Creating 10 game changing pieces of content every year is hard. Choose your hard.” I wrote these exact words back in 2020 on LinkedIn. And back then. Both of these...

  • Marketing

13 Top B2B SaaS Marketing Agencies in 2024

The landscape of the Software as a Service (SaaS) ecosystem has become increasingly crowded. It encompasses a multitude of industries, ranging from retail, healthcare, and hospitality to non-profits, real estate, transportation, and professional services, among others. In 2024, the demand...

  • B2B Marketing, Marketing

130 ChatGPT Prompts: How To Use Them & Why They Matter (For Marketers)

Chefs need frying pans. Docs need stethoscopes. Plumbers need wrenches. Marketers need ChatGPT. I know some people will hate that. But I’m convinced that ChatGPT can save you over 200+ hours of time next year if you learn how to...

  • Content Marketing, Marketing

Content Marketing Remix: Turn One Post Into A Deck, Podcast & More

Content marketing is often assumed to simply be the development of content. However, this perspective vastly underestimates the complexity and depth of content marketing. A more nuanced view introduces the concept of a “content marketing remix.” This approach is not...