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My thoughts on:
  • Artificial Intelligence

Google’s AI Mode: The Way We Think About SEO Needs To Change

Google’s AI Mode is here. Google’s AI Mode is self described as an experimental, conversational way to search using its Gemini large-language model. It’s currently active for many English users and is designed to transform Google Search from static lists...

  • B2B Marketing, Marketing

Social Media Metrics: What Brands Should Be Measuring In 2025

Let me take you behind the scenes of social media success for a moment. Last month, I was speaking with a frustrated marketing director who’d been pouring resources into their company’s social channels. “We’re getting likes,” she told me, coffee...

Most recent posts
  • Instagram Marketing

10 Instagram Story Ideas That Will Make Your Instagram Account Drive Engagement

10 Instagram Story Ideas That Will Skyrocket Your Engagement Struggling to captivate your audience on Instagram? You’re not alone. With millions of Stories posted daily, cutting through the noise can feel like an uphill battle. But what if you could...

  • Content Marketing, Marketing

What Is Content Repurposing: Everything You Need To Know To Make It Happen

You’ve built a dream team of content creators. Your keyword research is meticulous. Your content strategy seems bulletproof. But here’s the kicker: is your repurposing and content distribution strategy ACTUALLY optimized for success? Over the last 10 years, I’ve helped...

  • Artificial Intelligence

Top Synthesia AI Alternatives for AI-Generated Videos (2024)

Artificial Intelligence has made remarkable advancements across various domains, from content creation and image generation to revolutionizing coding processes. But its impact on video production is equally transformative. Today, AI-powered video generators empower users to produce stunning videos within minutes,...

  • Artificial Intelligence

50+ Quotes About Artificial Intelligence, AI & Humanity

Artificial intelligence (AI) is no longer a futuristic notion, but a vibrant reality shaping our daily experiences and the fabric of our societies. As we stand on the brink of what could be the greatest technological revolution in human history,...

  • Artificial Intelligence

Audio AI: The Best AI Voice Generators & Text To Voice Tools

Audio has exploded in the last few years. Podcasts are thriving. Audiobooks are all the rage. AI tools that allow you to create and edit audio content are some of the hottest tools on the market right now and for...

  • Artificial Intelligence

How To Use ChatGPT For Digital Marketing In 2024

More than 180M people have used ChatGPT according to the latest ChatGPT research. The intersection of AI & SEO is already one of the most talked about trends in marketing. There’s no denying artificial intelligence and ChatGPTs transformative power in...

  • Artificial Intelligence, Content Marketing

Should You Use ChatGPT For Marketing Research? [DATA]

This quote from Sam Altman got the industry going: “AI will handle “95%” of marketing work done by agencies + creatives.” It’s provocative. And the industry didn’t help. Industry publications published pieces to support the idea that AI could do...

  • B2B Marketing, Social Media

B2B Stats 2024: Trends & Opportunities

Navigating the landscape of B2B requires a deep understanding of the trends, stats and research shaping the industry. I’ve compiled research from LinkedIn’s latest research reports, Bain, McKinsey, eMarketer, Content Marketing Institute, Foundation Marketing and more. The resource below is...

  • B2B Marketing

SEO Budget: How To Manage Your SEO Budget In 2024

There’s a lot of questions and doubts floating around the SEO industry right now… More than I’ve seen in quite some time, there’s a lot of panicking over the latest rollout of AI Overviews and the last few months of...