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The Blog

My thoughts on:
  • Artificial Intelligence

The ROI Of Generative Engine Optimization: The New Age of Content

Across marketing, SEO, and content teams, the conversation has shifted. It’s no longer “Are we producing enough content?” It’s “Is our content actually influencing the LLMs and showing up where buyers get answers?” That’s why Return on Generative Engine Optimization...

  • Artificial Intelligence

Google’s AI Mode: The Way We Think About SEO Needs To Change

Google’s AI Mode is here. Google’s AI Mode is self described as an experimental, conversational way to search using its Gemini large-language model. It’s currently active for many English users and is designed to transform Google Search from static lists...

Most recent posts
  • Entrepreneurship, Just Business, Leadership

10 Simple Concepts To Remember When Dealing With Difficult People

Think of the most difficult person you have ever had to work with in your entire life. Now, think back to how you coped with this individual and the raw emotions that encompassed your body. If you’re like most people,...

  • Inspiration, Just Business

The Roadmap to Happiness

In 2006, Will Smith played the character of Chris Gardner in the award-winning movie, The Pursuit of Happyness. Throughout the movie we watch as a struggling salesman does everything he can to reach his dreams. His dreams of providing a...

  • Social Media

Self Promotion: How to effectively promote yourself without looking like a shmuck

Ten years ago the web was a completely different world. The landscape included only one or two vlogs and an extremely small group of individuals discussing marketing and strategy. Today, we have at our disposal thousands of podcasts, millions of...

  • Inspiration, Just Business

The New ABC – Always Be Connecting

One of the worst things you can teach someone using social media is the original concept of ABC. Always Be Closing. While its a great concept when you’re working at a call center or as a hotshot in the boiler-room....

  • Uncategorized

Blog goes down and I got a new job

So a few weeks ago my blog was attacked by a nasty little critter called a virus. I’m not quite sure how I got it – But since then, the virus has been removed and the Cool Perspective is back...

  • Just Business, Leadership

What Mothers Can Teach You About Business

With Mothers day coming around the corner I thought it would only be appropriate to dedicate this post to my Mom (Hi Mom) and all the other moms, mommas, mommies and mas out there. Over the past couple decades my...

  • Inspiration, Marketing, Social Media

Stella Artois uses Facebook Connect to Blow Your Freakin’ Mind

Have you ever heard of the playboy, actor, film producer and charmer Jacques D’azur? If so, don’t be caught off guard when I tell you he isn’t actually real. He’s the main character in Stella Artois and The Cannes Film...

  • Inspiration, Just Business, Social Media

The secret to having influential bloggers to write about your business?

Companies are spending thousands of dollars to get bloggers to review their products and services on their websites. The idea of blogger outreach has become a heavily discussed tactic in digital and social media marketing. Some companies have based their...

  • Inspiration, Marketing

Everyone’s doing it…

If you haven’t heard of Call of Duty: Modern Warfare you are way too cool for this blog. It has been one of the most talked about video games since Mario Kart 64. And if you’ve never heard of that...