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The Blog

My thoughts on:
  • Artificial Intelligence, Marketing

Large Language Model Search Engine Optimization (LLM SEO): What It Is & How It Works

Two years ago, “LLM SEO” got 81 searches a month in the United States. Last month it got 1,380. That’s a 17x increase in 24 months for a term that didn’t exist inside a single marketing job description in 2023....

  • Artificial Intelligence, Content Marketing

AirOps Review: How To Improve Your AI Search Visibility

Most AirOps reviews are written by people selling something that competes with AirOps. A few are written by people who work there. This one is written by someone who runs it. AirOps is the growth platform for search and AEO...

Most recent posts
  • Social Media

Facebook SEO: The Only (and shortest) Guide You Need

Facebook Search Optimization: Two Levels Google is still the king of Search; this hasn’t changed and won’t be changing anytime soon. YouTube is number two but when it comes to Facebook users are becoming more and more accustomed to using...

  • Entrepreneurship, Just Business

How to Deliver a Successful Workshop with 5 Proven Tactics

People want less lecturers putting them to sleep and more quality presenters keeping them entertained and educated. A captvating storyteller can truly be the key difference between an audience that goes to sleep during a workshop and one that wants...

  • Entrepreneurship, Inspiration, Startups

11 Things I’ve Learned in the first 9000 Days of My Life

It’s official. I’ve been alive for 9,000 days. That’s 24 birthdays, more than a hundred handshakes, a thousand hugs, a handful of kisses, a few deaths, a couple births, four graduations, friends made and friends lost – decisions made and...

  • Entrepreneurship, Inspiration, Just Business

Cheaters always Win and Winners always Cheat

I’m a competitive person. I play to win no matter what the game is. No matter if were playing a game of scrabble or a game of dodgeball; I play to win. And while its often a fault of mine...

  • Inspiration

The Search for Happiness Optimization

What would you buy if I gave you $200,000 to spend before the end of the week? Would you buy a brand new BMW? Maybe upgrade your living quarters from an apartment to a condo? Would you buy a brand...

  • Entrepreneurship, Just Business, Marketing, Social Media

Six Reasons Why You Can’t Make Your Facebook Marketing Work

Do you know what separates the great digital marketers from the rest? Many believe it’s the ability to recognize new trends and identify the next big thing. I think it’s the ability to capitalize on what’s in front of us...

  • Entrepreneurship, Social Media, Startups

Why Pinterest Will Rule The Web in 2012

Last year the digital pin-board site launched attracting millions of users to end 2011 as one of the Top 10 most visited sites online. While many marketers and digital natives looked at Google+ as the next-big thing for 2012, I’m...

  • Just Business, Leadership, Marketing, Young Professionals

5 Great Insights to Keep in Mind When Targeting Generation Y

Baby Boomers have been the most attractive market as consumers for the last 20 years. Their over consumption and excessive disposable income has made them a marketer and business owners dream. Sadly though, the times of Baby Boomers being the...

  • Inspiration, Young Professionals

Embrace Optimism – A Lesson We Can Learn from Jack Layton…

In this post I write not about advertising, marketing, business or social media. Instead I would like to dedicate this post to the former leader of the NDP party – Jack Layton. A noble and sincere Canadian whose life was...