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The Blog

My thoughts on:
  • Content Marketing, Marketing

The Power of Distribution: Why You Should Promote Your Content More

You’ve probably heard it a million times: “Content is king.” But over the years, I’ve learned that this isn’t entirely true. No matter how brilliant, insightful, or innovative your content is, it won’t make an impact unless people see it....

  • B2B Marketing, Consulting, Content Marketing, Marketing

Reddit SEO: How To Rank in the SERP Through Reddit Content

Let me tell you something about Reddit. I’ve been hooked on the platform for years. Whether it’s diving deep into niche communities, using it to win fantasy football championships, or just soaking up the endless stream of conversations, Reddit has...

Most recent posts
  • Just Business, Leadership

More Friend Requests and Less Meeting Requests

When talking about Facebook, a question I often get is whether or not you should accept people you aren’t actually friends with. For me, I have no problem accepting a friend request from someone I just met at a conference...

  • Marketing, Social Media

5 Steps to Generate Awareness Using Facebook

The image above was shared by Facebook Marketing Solutions and provides a great guide to how you can generate brand awareness using their website. Save it and feel free to share it with your friends!

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  • Just Business, Leadership

How to Create a Great Team

Growing up in the 90’s I had the chance to watch The Chicago Bulls, one of the greatest basketball teams to ever play in the NBA. It consisted of three NBA Hall of Famers; Michael Jordan, Scottie Pippen and the...

  • Just Business, Marketing, Social Media

How to create a Social Media Strategy

Six years ago if a client asked you for a social media strategy you’d look at them like they had two heads. While social media existed in the minds of a few six years ago, it most certainly wasn’t as...

  • Marketing, Social Media

Facebook Rolls out Age Restrictions on Pages

Facebook has rolled out a new set of permissions for your business fan page. These permissions will make it easier for several community managers who were once responsible for monitoring their page for profanity. Admins now have the ability to...

  • Uncategorized

What Is Cool?

What is cool…? I found the best answer a few years ago in this article – Find below. Cool is being yourself, comfortable in your own skin, knowing that you’re going against the grain and being unswayed by what people...

  • Entrepreneurship, Inspiration, Just Business, Leadership

Business, Success and Life Lessons from Jay-Z

I wasn’t always a Jay-Z fan. In fact, I would say that I was one of the late passengers to hop on the Jay-Z train. While many of my friends were listening to the likes of Jay-Z and Biggie on...

  • Just Business, Marketing, Social Media

20 Must Read Marketing & Advertising Books

So you want to become the next great advertising/public relations professional right? Well, there are several good advertising professionals and you can easily become one of them. It’s what differentiates the good from the great that will truly allow you...

  • Marketing, Social Media

User Generated Content: When the Consumer gives the Brand a Gift.

You can pay to have your brand exposed to millions at the Superbowl. You can send out tweets on a day to day basis to engage with your customers. You can even send your top customers special offers and discounts....