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The Blog

My thoughts on:
  • Artificial Intelligence

The ROI Of Generative Engine Optimization: The New Age of Content

Across marketing, SEO, and content teams, the conversation has shifted. It’s no longer “Are we producing enough content?” It’s “Is our content actually influencing the LLMs and showing up where buyers get answers?” That’s why Return on Generative Engine Optimization...

  • Artificial Intelligence

Google’s AI Mode: The Way We Think About SEO Needs To Change

Google’s AI Mode is here. Google’s AI Mode is self described as an experimental, conversational way to search using its Gemini large-language model. It’s currently active for many English users and is designed to transform Google Search from static lists...

Most recent posts
  • Entrepreneurship, Inspiration, Just Business

Cheaters always Win and Winners always Cheat

I’m a competitive person. I play to win no matter what the game is. No matter if were playing a game of scrabble or a game of dodgeball; I play to win. And while its often a fault of mine...

  • Inspiration

The Search for Happiness Optimization

What would you buy if I gave you $200,000 to spend before the end of the week? Would you buy a brand new BMW? Maybe upgrade your living quarters from an apartment to a condo? Would you buy a brand...

  • Entrepreneurship, Just Business, Marketing, Social Media

Six Reasons Why You Can’t Make Your Facebook Marketing Work

Do you know what separates the great digital marketers from the rest? Many believe it’s the ability to recognize new trends and identify the next big thing. I think it’s the ability to capitalize on what’s in front of us...

  • Entrepreneurship, Social Media, Startups

Why Pinterest Will Rule The Web in 2012

Last year the digital pin-board site launched attracting millions of users to end 2011 as one of the Top 10 most visited sites online. While many marketers and digital natives looked at Google+ as the next-big thing for 2012, I’m...

  • Just Business, Leadership, Marketing, Young Professionals

5 Great Insights to Keep in Mind When Targetting Generation Y

Baby Boomers have been the most attractive market as consumers for the last 20 years. Their over consumption and excessive disposable income has made them a marketer and business owners dream. Sadly though, the times of Baby Boomers being the...

  • Inspiration, Young Professionals

Embrace Optimism – A Lesson We Can Learn from Jack Layton…

In this post I write not about advertising, marketing, business or social media. Instead I would like to dedicate this post to the former leader of the NDP party – Jack Layton. A noble and sincere Canadian whose life was...

  • Entrepreneurship, Technology

The Future of Work – What it will look like in 20 years

Ten years ago, social networks like Facebook didn’t exist. The idea of being able to call your friend using video chat was a dream rather than a reality. Ten years before that, the Internet was still something that no one...

  • Just Business, Leadership

More Friend Requests and Less Meeting Requests

When talking about Facebook, a question I often get is whether or not you should accept people you aren’t actually friends with. For me, I have no problem accepting a friend request from someone I just met at a conference...

  • Marketing, Social Media

5 Steps to Generate Awareness Using Facebook

The image above was shared by Facebook Marketing Solutions and provides a great guide to how you can generate brand awareness using their website. Save it and feel free to share it with your friends!

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