The Blog

My thoughts on:

Everyone is using AI tools. Okay, almost everyone. According to a study conducted by my team at Foundation, more than 84% of marketers say they use AI in their workplace on a day-to-day basis. But despite the proliferation of hundreds...

I’ve always believed momentum is earned. You don’t get it from one lucky break or one viral moment. You get it from showing up. Quietly… When nobody’s clapping. You get it from doing the reps when there’s no guarantee they’ll...

Most recent posts

Facebook Search Optimization: Two Levels Google is still the king of Search; this hasn’t changed and won’t be changing anytime soon. YouTube is number two but when it comes to Facebook users are becoming more and more accustomed to using...

People want less lecturers putting them to sleep and more quality presenters keeping them entertained and educated. A captvating storyteller can truly be the key difference between an audience that goes to sleep during a workshop and one that wants...

It’s official. I’ve been alive for 9,000 days. That’s 24 birthdays, more than a hundred handshakes, a thousand hugs, a handful of kisses, a few deaths, a couple births, four graduations, friends made and friends lost – decisions made and...

I’m a competitive person. I play to win no matter what the game is. No matter if were playing a game of scrabble or a game of dodgeball; I play to win. And while its often a fault of mine...

What would you buy if I gave you $200,000 to spend before the end of the week? Would you buy a brand new BMW? Maybe upgrade your living quarters from an apartment to a condo? Would you buy a brand...

Do you know what separates the great digital marketers from the rest? Many believe it’s the ability to recognize new trends and identify the next big thing. I think it’s the ability to capitalize on what’s in front of us...

Last year the digital pin-board site launched attracting millions of users to end 2011 as one of the Top 10 most visited sites online. While many marketers and digital natives looked at Google+ as the next-big thing for 2012, I’m...

Baby Boomers have been the most attractive market as consumers for the last 20 years. Their over consumption and excessive disposable income has made them a marketer and business owners dream. Sadly though, the times of Baby Boomers being the...

In this post I write not about advertising, marketing, business or social media. Instead I would like to dedicate this post to the former leader of the NDP party – Jack Layton. A noble and sincere Canadian whose life was...