For a fraction of the cost to hire a social media team focused on content amplification and repurposing. Last week, a company (maybe yours) pressed publish on one of the most important resources of the year. It was a study...
It’s the final sprint of 2025… and I’ve been thinking a lot about what this year has brought me and how much change has happened throughout it… After all the turkey is cooked and football has been watched… Millions of...
People want less lecturers putting them to sleep and more quality presenters keeping them entertained and educated. A captvating storyteller can truly be the key difference between an audience that goes to sleep during a workshop and one that wants...
It’s official. I’ve been alive for 9,000 days. That’s 24 birthdays, more than a hundred handshakes, a thousand hugs, a handful of kisses, a few deaths, a couple births, four graduations, friends made and friends lost – decisions made and...
I’m a competitive person. I play to win no matter what the game is. No matter if were playing a game of scrabble or a game of dodgeball; I play to win. And while its often a fault of mine...
What would you buy if I gave you $200,000 to spend before the end of the week? Would you buy a brand new BMW? Maybe upgrade your living quarters from an apartment to a condo? Would you buy a brand...
Ross Simmonds
Entrepreneurship, Just Business, Marketing, Social Media
Do you know what separates the great digital marketers from the rest? Many believe it’s the ability to recognize new trends and identify the next big thing. I think it’s the ability to capitalize on what’s in front of us...
Last year the digital pin-board site launched attracting millions of users to end 2011 as one of the Top 10 most visited sites online. While many marketers and digital natives looked at Google+ as the next-big thing for 2012, I’m...
Ross Simmonds
Just Business, Leadership, Marketing, Young Professionals
Baby Boomers have been the most attractive market as consumers for the last 20 years. Their over consumption and excessive disposable income has made them a marketer and business owners dream. Sadly though, the times of Baby Boomers being the...
In this post I write not about advertising, marketing, business or social media. Instead I would like to dedicate this post to the former leader of the NDP party – Jack Layton. A noble and sincere Canadian whose life was...
Ten years ago, social networks like Facebook didn’t exist. The idea of being able to call your friend using video chat was a dream rather than a reality. Ten years before that, the Internet was still something that no one...