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The Blog

My thoughts on:
  • B2B Marketing

What Is BOFU? Understanding Everything To Know About Bottom Of Funnel

What Is BoFu (Bottom Of Funnel)? Bottom of Funnel (BoFu) content is designed for the purchase stage of the buyer’s journey, reflecting the lower part of a sales funnel. This stage involves targeted marketing actions, such as consultations and live...

  • Marketing

High-volume keywords vs. low-volume keywords: Ending The Debate

Keyword research is part science and part art. The best way to think about the difference between high-volume and low-volume keywords is that high volume means a lot of people are searching for that phrase and low volume means fewer...

Most recent posts
  • Content Marketing, Marketing

Content Marketing Remix: Turn One Post Into A Deck, Podcast & More

Content marketing is often assumed to simply be the development of content. However, this perspective vastly underestimates the complexity and depth of content marketing. A more nuanced view introduces the concept of a “content marketing remix.” This approach is not...

  • B2B Marketing, Startups

The Most Common Death Bed Regrets & How To Avoid Them

“When tomorrow comes this day will be gone forever, but I shall hold something which I have traded for it. It may be no more than a memory, but if it is a worthy one I shall not regret the...

  • Technology

What Is The Best CRM Software (Based On Ratings & Reviews) [2023]

The As a brand or entrepreneur, managing customer relationships and driving sales can be a complex process. There is an abundance of CRM software solutions on the market today that can help you manage contacts, track interactions, automate workflows, optimize...

  • Entrepreneurship, Leadership, Marketing

How You Should Navigate Your Career or Business Amidst A Downturn + Recession

It’s the great resignation. It’s the great recession. It’s the great reset. It’s the great… RELAX. I get it. The world is in chaos right now. It’s been chaos for the last two years if we’re being honest with each...

  • B2B Marketing

How the Helpful Content Update Will Influence SEO

The Helpful Content Update has the whole world talking… Okay. Maybe not the whole world. But it sure has the world of SEO marketers geeking out and freaking out about what’s to come. I get it. The Panda Update and...

  • Content Marketing, Marketing

Content Marketing Mistakes That Will Stop Your Brand From Finding Success

Everyone, and I do mean everyone, will make a content marketing mistake at some point in their career. In fact, in a study conducted by Foundation, researchers asked a group of marketers if they had ever made a mistake /...

  • Inspiration

14 Life Lessons From My Nanna

The last couple weeks have been rough. It’s starting to feel like life is back to normal but two weeks ago I had to say goodbye to my grandmother for the last time. It was brutal. Still is kinda but...

  • Marketing

The Master List of Newsletters, Podcasts & Twitter Accounts You Need to Follow

A few years ago, which seems like a couple of decades now, another marketer who speaks often at conferences asked me if I ever get tired of coming up with new presentations and talks… I looked them dead in the...

  • Leadership

10 Hard Lessons That I Learned Leading My Company Amidst The Pandemic

This time last year, I faced one of the most difficult challenges of my life so far. In less than 24 hours, I lost: Three major clients Every marketing conference I was scheduled to speak at A $250k contract that...