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The Blog

My thoughts on:
  • SaaS

What I Watched Happen Over 72 Hours Changed How I Think About Everything

You know that moment when you realize something you’ve been saying for 10+ years isn’t contrarian anymore? It’s just… obvious. Last month, an anonymous developer built a basketball game in a few hours using AI tools. Zero marketing budget. Zero...

  • Marketing

20 Years of On-Site SEO Just Lost Half the SERP

Most marketing teams are convinced they know where they lose deals. The pricing page. The pitch was off because of XYZ. The competitor won because they have slicker demo. Or a prospect who goes quiet after the second call because...

Most recent posts
  • Content Marketing

What Brands Should Do With Old Content: Reshare & Repurpose

Think back to what your world, your industry, and your business looked like six or seven months ago. It might feel like forever ago, but it really wasn’t. Yet so much has likely changed in that time. In all those...

  • Marketing

High-volume keywords vs. low-volume keywords: Ending The Debate

Keyword research is part science and part art. The best way to think about the difference between high-volume and low-volume keywords is that high volume means a lot of people are searching for that phrase and low volume means fewer...

  • B2B Marketing, Content Marketing, Marketing

Headline Swapping: Why You Should Write Different Headlines To Maximize Reach

Today, you’re going to learn why some of the top media companies are using headline swapping to drive maximum reach and traffic to their content. What’s headline swapping? That’s the question I set out to answer after hearing about some...

  • Artificial Intelligence

The Intelligence Age: What It Means For Business & Revenue

Sam Altman, CEO of OpenAI recently penned a piece called The Intelligence Age. It’s worth a read. Especially since Sam said: “AI will do 95% of what marketers use agencies, strategists, and creative professionals for today.” I think that’s a...

  • B2B Marketing

Why Aren’t You Using Reddit?

Are you afraid it will lead to getting cancelled? Are you afraid you’ll say the wrong thing? Are you afraid of the brand risk? Are you afraid to look silly? Whatever the reason… Let me give you three simple facts:...

  • Artificial Intelligence

ElevenLabs Alternatives for Audio AI in 2025 [The Best]

Artificial intelligence is reshaping the way we transform text into lifelike audio. Leading the transformation is ElevenLabs, an AI audio tool dedicated to AI-generated voiceovers tailored for content creators, e-learning experts, and businesses. I recently tested more than 10 different...

  • Content Marketing, Marketing

13 Different Types Of Lead Magnets Brands Can Create To Generate Leads

Are you struggling to capture the attention of your target audience? Wondering how you can turn casual browsers into eager leads? You’re not alone. But here’s the secret sauce: Lead magnets. Yes, those irresistible pieces of content designed to snatch...

  • Instagram Marketing

10 Instagram Story Ideas That Will Make Your Instagram Account Drive Engagement

10 Instagram Story Ideas That Will Skyrocket Your Engagement Struggling to captivate your audience on Instagram? You’re not alone. With millions of Stories posted daily, cutting through the noise can feel like an uphill battle. But what if you could...

  • Content Marketing, Marketing

What Is Content Repurposing: Everything You Need To Know To Make It Happen

You’ve built a dream team of content creators. Your keyword research is meticulous. Your content strategy seems bulletproof. But here’s the kicker: is your repurposing and content distribution strategy ACTUALLY optimized for success? Over the last 10 years, I’ve helped...