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Frameworks That Actually Drive Revenue

Battle-tested playbooks from a decade of B2B SaaS marketing. No fluff. No gated webinar replays. Just the strategies we use with companies like Canva, Snowflake, and dozens of other market leaders.

Over 75,000 marketers subscribe to get these insights weekly. These are the best of the best.

NEW — Most Popular

The GEO Playbook

How to Optimize Your Content for AI-Powered Search

Google’s AI Overviews. ChatGPT. Perplexity. Your buyers are asking AI for answers and AI is deciding which brands to recommend. This 10-chapter playbook gives you the complete framework to show up when it matters.

  • Why traditional SEO is no longer enough (and what to do about it)
  • 10 optimization tactics ranked by impact and effort
  • A 5-step GEO Audit you can run in 30 minutes
  • Where LLMs pull their sources (the data will surprise you)
  • A 30-day quick-start checklist your team can execute immediately
ADVANCED

The Reddit B2B Marketing Blueprint

Turn the Internet’s Most Authentic Community Into Pipeline

66% of ChatGPT citations include a Reddit URL. Your buyers are there right now asking for software recommendations. This blueprint is from the marketer who keynotes Reddit’s own B2B events, has been banned 18 times, and still made the front page 30+ times.

  • The Five Pillars of Reddit B2B Marketing framework
  • How to find the exact subreddits where your buyers spend time
  • The Reddit retargeting play (the lowest-hanging fruit in B2B marketing)
  • How Reddit activity directly influences LLM citations of your brand
  • A week-by-week 90-day launch plan with specific actions and metrics
INTERACTIVE

The Content Distribution Audit

Score Your Strategy Across 10 Dimensions. 100 Points. 30 Minutes.

Most B2B SaaS companies are great at creating content and terrible at distributing it. This self-assessment scores your distribution maturity across 10 dimensions, reveals exactly where you’re leaving revenue on the table, and gives you a prioritized fix-it plan.

  • 10 scoring dimensions from Channel Coverage to Team & Process
  • Quick-win action items you can implement the same day
  • Results tiers with benchmarks by company stage (Seed through Growth)
  • Industry benchmarks from 11+ years of B2B SaaS data
  • The Distribution Maturity Flywheel: from 30 to 80+

Want These Strategies Executed for You?

Foundation has been building content distribution engines for B2B SaaS companies for 11+ years. If you want a team that lives and breathes this stuff, let’s talk.

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