Tag: Marketing

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The image above was shared by Facebook Marketing Solutions and provides a great guide to how you can generate brand awareness using their website. Save it and feel free to share it with your friends!

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Six years ago if a client asked you for a social media strategy you’d look at them like they had two heads. While social media existed in the minds of a few six years ago, it most certainly wasn’t as...

I wasn’t always a Jay-Z fan. In fact, I would say that I was one of the late passengers to hop on the Jay-Z train. While many of my friends were listening to the likes of Jay-Z and Biggie on...

So you want to become the next great advertising/public relations professional right? Well, there are several good advertising professionals and you can easily become one of them. It’s what differentiates the good from the great that will truly allow you...

Brand advocates are the people who will support your brand no matter the circumstances. While marketers and PR professionals refer to these people as brand advocates, a popular term used to reference this kind of behaviour is: fanboyism. Brand advocates...

A presentation or speech can make the world of difference in your career. It’s your moment to share with a group of captivated listeners your story, message, dreams or share your passion. It’s the grown-up professional show and tell. It’s...

Ten years ago the web was a completely different world. The landscape included only one or two vlogs and an extremely small group of individuals discussing marketing and strategy. Today, we have at our disposal thousands of podcasts, millions of...

Have you ever heard of the playboy, actor, film producer and charmer Jacques D’azur? If so, don’t be caught off guard when I tell you he isn’t actually real. He’s the main character in Stella Artois and The Cannes Film...

Companies are spending thousands of dollars to get bloggers to review their products and services on their websites. The idea of blogger outreach has become a heavily discussed tactic in digital and social media marketing. Some companies have based their...