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Category: B2B Marketing

Most recent posts
  • B2B Marketing

Top 12 B2B Marketing Books in 2024

Humans never stop learning. Whether it’s personal growth or professional game-changing, this relentless pursuit of knowledge is our superpower. It keeps us innovative, agile, and ahead of the curve. I’ve analyzed Amazon, Barnes & Nobles, surveyed LinkedIn execs and asked...

  • B2B Marketing, SaaS

The SaaS Marketing Guide to MRR and ARR Growth Metrics

It’s time to launch your SaaS. What metrics should you be prioritizing? ARR? MRR? CTC? Let’s dive into all of that and more…  I want to get right into it for you so let’s start with these: Definitions For SaaS...

  • B2B Marketing, Marketing

Customer Research: How To Get Closer To Your Audience Faster Than Usual

You’re new to an industry.  New job. New market. New sector.  I’m not sure what got you there but it’s a common situation in marketing. CMOs go from one industry to the next regularly. VPs of content go from one...

  • B2B Marketing, Marketing

130 ChatGPT Prompts: How To Use Them & Why They Matter (For Marketers)

Chefs need frying pans. Docs need stethoscopes. Plumbers need wrenches. Marketers need ChatGPT.  I know some people will hate that. But I’m convinced that ChatGPT can save you over 200+ hours of time next year if you learn how to...

  • B2B Marketing, Startups

The Most Common Death Bed Regrets & How To Avoid Them

“When tomorrow comes this day will be gone forever, but I shall hold something which I have traded for it. It may be no more than a memory, but if it is a worthy one I shall not regret the...

  • B2B Marketing

How the Helpful Content Update Will Influence SEO

The Helpful Content Update has the whole world talking… Okay. Maybe not the whole world.  But it sure has the world of SEO marketers geeking out and freaking out about what’s to come. I get it.  The Panda Update and...

  • B2B Marketing, Leadership, Marketing

Good Marketer – Bad Marketer

Good marketers understand their audiences motivations, their buying journey, the various stories that can be told to demonstrate their companies value proposition and their brands key differentiators. Good marketers tell stories. Good marketers engage. Bad marketers spew off a list of...

  • B2B Marketing, Marketing

Experimentation In Marketing: Why It’s The Best Strategy For Success

Band-aids. Sticky Pads. Penicillin. Pumpkin spice lattes. Your last Tinder match. And your favorite Spotify playlist… Are all available thanks to experimentation. Experiments have offered us as a society some of the greatest discoveries, opportunities, and solutions EVER. Experimentation has...

  • B2B Marketing, Social Media Marketing

11 Examples Of B2B Companies Using Instagram Right

Instagram has more than 1 Billion people using the platform worldwide! That’s massive. And if you think that no one using Instagram is a professional – You’re dead wrong. B2B marketers need to start viewing Instagram as a channel where...