Contact Ross

The Blog

My thoughts on:
  • Entrepreneurship

Why Canadians Need To Love Fall In Love With Capitalism

Canada is losing its entrepreneurial soul. The country has 100,000 fewer entrepreneurs than two decades ago despite adding 10 million people, its provinces rank below all 50 U.S. states on economic freedom, and the middle class is drowning in record...

  • Reddit Marketing

How Reddit Became the Dark Funnel for Enterprise Software

The enterprise software deal your team just lost? There’s a good chance the winning vendor was chosen in a Reddit thread six months ago. Nothing in your Salesforce instance recorded it. Your attribution model didn’t flag it. Your SDRs never...

Most recent posts
  • B2B Marketing, Marketing

130 ChatGPT Prompts: How To Use Them & Why They Matter (For Marketers)

Chefs need frying pans. Docs need stethoscopes. Plumbers need wrenches. Marketers need ChatGPT. I know some people will hate that. But I’m convinced that ChatGPT can save you over 200+ hours of time next year if you learn how to...

  • Content Marketing, Marketing

Content Marketing Remix: Turn One Post Into A Deck, Podcast & More

Content marketing is often assumed to simply be the development of content. However, this perspective vastly underestimates the complexity and depth of content marketing. A more nuanced view introduces the concept of a “content marketing remix.” This approach is not...

  • B2B Marketing, Startups

The Most Common Death Bed Regrets & How To Avoid Them

“When tomorrow comes this day will be gone forever, but I shall hold something which I have traded for it. It may be no more than a memory, but if it is a worthy one I shall not regret the...

  • Technology

What Is The Best CRM Software (Based On Ratings & Reviews) [2023]

The As a brand or entrepreneur, managing customer relationships and driving sales can be a complex process. There is an abundance of CRM software solutions on the market today that can help you manage contacts, track interactions, automate workflows, optimize...

  • Entrepreneurship, Leadership, Marketing

How You Should Navigate Your Career or Business Amidst A Downturn + Recession

It’s the great resignation. It’s the great recession. It’s the great reset. It’s the great… RELAX. I get it. The world is in chaos right now. It’s been chaos for the last two years if we’re being honest with each...

  • Content Marketing, Inspiration, Marketing

Content Insights: What Every Marketer Should Know

NBA great, Michael Jordan once said: Talent wins games but intelligence and teamwork wins championships. I’m not going to get into the importance of teamwork but I am going to share some insights around the power of content intelligence. Content...

  • B2B Marketing

How the Helpful Content Update Will Influence SEO

The Helpful Content Update has the whole world talking… Okay. Maybe not the whole world. But it sure has the world of SEO marketers geeking out and freaking out about what’s to come. I get it. The Panda Update and...

  • Content Marketing, Marketing

Content Marketing Mistakes That Will Stop Your Brand From Finding Success

Everyone, and I do mean everyone, will make a content marketing mistake at some point in their career. In fact, in a study conducted by Foundation, researchers asked a group of marketers if they had ever made a mistake /...

  • Inspiration

14 Life Lessons From My Nanna

The last couple weeks have been rough. It’s starting to feel like life is back to normal but two weeks ago I had to say goodbye to my grandmother for the last time. It was brutal. Still is kinda but...