Everyone is using AI tools. Okay, almost everyone. According to a study conducted by my team at Foundation, more than 84% of marketers say they use AI in their workplace on a day-to-day basis. But despite the proliferation of hundreds...
What is Content Distribution? Content distribution is the strategic and systematic dissemination of your brand’s content to reach a broader audience. It involves spreading your content across multiple media platforms, channels, or networks, both online and offline. The goal is...
The landscape of the Software as a Service (SaaS) ecosystem has become increasingly crowded. It encompasses a multitude of industries, ranging from retail, healthcare, and hospitality to non-profits, real estate, transportation, and professional services, among others. In 2024, the demand...
Content marketing is often assumed to simply be the development of content. However, this perspective vastly underestimates the complexity and depth of content marketing. A more nuanced view introduces the concept of a “content marketing remix.” This approach is not...