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The Blog

My thoughts on:
  • Content Marketing, Marketing

The Power of Distribution: Why You Should Promote Your Content More

You’ve probably heard it a million times: “Content is king.” But over the years, I’ve learned that this isn’t entirely true. No matter how brilliant, insightful, or innovative your content is, it won’t make an impact unless people see it....

  • B2B Marketing, Consulting, Content Marketing, Marketing

Reddit SEO: How To Rank in the SERP Through Reddit Content

Let me tell you something about Reddit. I’ve been hooked on the platform for years. Whether it’s diving deep into niche communities, using it to win fantasy football championships, or just soaking up the endless stream of conversations, Reddit has...

Most recent posts
  • Content Marketing, Inspiration, Marketing

Content Insights: What Every Marketer Should Know

NBA great, Michael Jordan once said: Talent wins games but intelligence and teamwork wins championships. I’m not going to get into the importance of teamwork but I am going to share some insights around the power of content intelligence. Content...

  • B2B Marketing

How the Helpful Content Update Will Influence SEO

The Helpful Content Update has the whole world talking… Okay. Maybe not the whole world. But it sure has the world of SEO marketers geeking out and freaking out about what’s to come. I get it. The Panda Update and...

  • Content Marketing, Marketing

Content Marketing Mistakes That Will Stop Your Brand From Finding Success

Everyone, and I do mean everyone, will make a content marketing mistake at some point in their career. In fact, in a study conducted by Foundation, researchers asked a group of marketers if they had ever made a mistake /...

  • Inspiration

14 Life Lessons From My Nanna

The last couple weeks have been rough. It’s starting to feel like life is back to normal but two weeks ago I had to say goodbye to my grandmother for the last time. It was brutal. Still is kinda but...

  • Marketing

The Master List of Newsletters, Podcasts & Twitter Accounts You Need to Follow

A few years ago, which seems like a couple of decades now, another marketer who speaks often at conferences asked me if I ever get tired of coming up with new presentations and talks… I looked them dead in the...

  • Leadership

10 Hard Lessons That I Learned Leading My Company Amidst The Pandemic

This time last year, I faced one of the most difficult challenges of my life so far. In less than 24 hours, I lost: Three major clients Every marketing conference I was scheduled to speak at A $250k contract that...

  • Content Marketing, Marketing

The Difference Between Content Curation and Content Creation

To curate or create? It’s a question that many marketers ask themselves when planning their strategy. Luckily, the answer isn’t one or the other. It’s a combination of both curation and creation that can help marketers achieve great results. For...

  • Content Marketing

This Content Distribution Strategy Earned 26,282 Pageviews In 7 Days

You spent hours, days, months (maybe even years) creating something awesome. Something you’re beyond proud of and excited to share with the world. Something that could completely change (or kickstart) your business. And finally… You hit publish—it’s go time! But...

  • Just Business

Why This Canadian Declared Juneteenth An Annual Paid Company Holiday

American History is a part of Canadian history. As much as many Canadians like to take a holier than thou position as if we’re a whole lot different from America – the truth is; our history is very well connected....