The Blog

My thoughts on:

ChatGPT has undoubtedly made its mark as one of the most powerful AI tools in recent years. Its versatility has made it a go-to choice for everything from simple inquiries to complex professional tasks, leading to widespread adoption across industries....

The digital landscape is changing at breakneck speed. Traditional SEO strategies? They’re just not enough anymore. Users today crave immediate, personalized, and direct answers to their questions. That’s where AI-driven answer engines like ChatGPT, Google’s SGE, and other large language...

Most recent posts

Content marketing is often assumed to simply be the development of content. However, this perspective vastly underestimates the complexity and depth of content marketing. A more nuanced view introduces the concept of a “content marketing remix.” This approach is not...

“When tomorrow comes this day will be gone forever, but I shall hold something which I have traded for it. It may be no more than a memory, but if it is a worthy one I shall not regret the...

The As a brand or entrepreneur, managing customer relationships and driving sales can be a complex process. There is an abundance of CRM software solutions on the market today that can help you manage contacts, track interactions, automate workflows, optimize...

It’s the great resignation. It’s the great recession. It’s the great reset. It’s the great… RELAX. I get it. The world is in chaos right now. It’s been chaos for the last two years if we’re being honest with each...

NBA great, Michael Jordan once said: Talent wins games but intelligence and teamwork wins championships. I’m not going to get into the importance of teamwork but I am going to share some insights around the power of content intelligence. Content...

The Helpful Content Update has the whole world talking… Okay. Maybe not the whole world. But it sure has the world of SEO marketers geeking out and freaking out about what’s to come. I get it. The Panda Update and...

Everyone, and I do mean everyone, will make a content marketing mistake at some point in their career. In fact, in a study conducted by Foundation, researchers asked a group of marketers if they had ever made a mistake /...

The last couple weeks have been rough. It’s starting to feel like life is back to normal but two weeks ago I had to say goodbye to my grandmother for the last time. It was brutal. Still is kinda but...

A few years ago, which seems like a couple of decades now, another marketer who speaks often at conferences asked me if I ever get tired of coming up with new presentations and talks… I looked them dead in the...