The Blog

My thoughts on:

Everyone is using AI tools. Okay, almost everyone. According to a study conducted by my team at Foundation, more than 84% of marketers say they use AI in their workplace on a day-to-day basis. But despite the proliferation of hundreds...

I’ve always believed momentum is earned. You don’t get it from one lucky break or one viral moment. You get it from showing up. Quietly… When nobody’s clapping. You get it from doing the reps when there’s no guarantee they’ll...

Most recent posts

There are tons of examples of brands that are killing it on Instagram. When you look at the brands killing it on Instagram, you can’t help but wonder what they’re doing differently that has allowed them to be successful. Is...

I was working with a client a few days ago and they expressed a challenge that businesses have been encountering since the industrial revolution. That is, the challenge of building long lasting and meaningful relationships with customers. Once upon a...

Stop second guessing yourself. Stop making excuses. Stop being afraid. Sure, it’s easy for me to say, I wrote more than 500,000 words last year. But do you really think I was never in your shoes? I’m still fairly new...

Ever come across a great blog post or slideshare and be surprised that it only has a handful of retweets or shares? Maybe you’ve created great content before and found similar results. Don’t be discouraged. It’s not because the content...

First and foremost, I should start this by saying every startup is going to require a different toolkit for their marketing efforts. For some startups, they will be able to leverage press to drive meaningful sign ups while others will...

Have you ever wondered why some startup launches are things of beauty while some are a complete disaster? Could it be the fault of the founder for not planning well enough in advance? Or is it the media’s fault for...

Meerkat blew up faster than Rebecca Black’s hit song, “Friday”. The premise of the application is simple, it allows users to easily stream live video from a mobile device with real-time interaction. Live streaming isn’t a new marketing tactic or...

Did you know that 87% of people are apprehensive to negotiation? Most people hate it. They despise it. Some people even compare negotiation to the act of going to a dentist. Negotiation shouldn’t be a dirty word. It’s a fact...

Do you want to develop an awesome following on Twitter? Without awesome followers you can start to feel as if you’re using twitter to simply chat to yourself. Without a solid group of followers who are engaged, passionate and care...