Contact Ross

The Blog

My thoughts on:
  • B2B Marketing, Marketing

Social Media Metrics: What Brands Should Be Measuring In 2025

Let me take you behind the scenes of social media success for a moment. Last month, I was speaking with a frustrated marketing director who’d been pouring resources into their company’s social channels. “We’re getting likes,” she told me, coffee...

  • Artificial Intelligence

ChatGPT Alternatives: 10 Of The Best LLMs & AI Chat Experiences

ChatGPT has undoubtedly made its mark as one of the most powerful AI tools in recent years. Its versatility has made it a go-to choice for everything from simple inquiries to complex professional tasks, leading to widespread adoption across industries....

Most recent posts
  • Marketing, Startups

Four Deadly Mistakes That Most Startups Make When They Launch

Have you ever wondered why some startup launches are things of beauty while some are a complete disaster? Could it be the fault of the founder for not planning well enough in advance? Or is it the media’s fault for...

  • Content Marketing, Marketing, Social Media, Technology

Five Creative Ways Brands Can Use Meerkat For Marketing

Meerkat blew up faster than Rebecca Black’s hit song, “Friday”. The premise of the application is simple, it allows users to easily stream live video from a mobile device with real-time interaction. Live streaming isn’t a new marketing tactic or...

  • Just Business, Leadership

What Frank Underwood Can Teach You About Negotiation

Did you know that 87% of people are apprehensive to negotiation? Most people hate it. They despise it. Some people even compare negotiation to the act of going to a dentist. Negotiation shouldn’t be a dirty word. It’s a fact...

  • Marketing, Social Media, Social Media Marketing

Five Twitter Strategies To Develop an Awesome Following

Do you want to develop an awesome following on Twitter? Without awesome followers you can start to feel as if you’re using twitter to simply chat to yourself. Without a solid group of followers who are engaged, passionate and care...

  • Inspiration

What A Little Snow Can Teach You About Adversity

As I write this my city is in a virtual gridlock due to weather. We get days like this a few times every year where the snow syncs up with rush hour in such a way that the regular commute...

  • Content Marketing, Marketing, Storytelling

What Content Giants Like @BuzzFeed and @WorldStar Can Teach You About Content Marketing

We’ve all witnessed the sensation of viral content from titillating celebrity stories to the cutest cat video ever, to Volkswagen’s Darth Vader Super Bowl ad. We’ve seen the results it can drive for brands and we want a taste of...

  • Inspiration

Here Are 10 Life Lessons I’ve Learned In My First 10,000 Days

Oh snap! I’m 10,000 days old… I’ve been officially on this planet for 10,000 days. That’s pretty crazy when I sit back and think about it. As I think back over the last 10,000 days – I have many nights...

  • Content Marketing, Marketing, Social Media, Startups, Technology

The Ultimate Guide to Marketing Your New iPhone App

There are more than 700,000 apps in the Apple App store and more than 200,000 specifically for the iPad. The competition is fierce and there is a lot of duplication in regards to the value propositions for each application. In...

  • Inspiration

Reality Check: Are You Bored Or Are You Just Boring?

Do you ever get bored? It’s terrible, right? There’s nothing to do, there’s no one around, and so you just sit there and be bored. We have all been affected by boredom. Even the most affluent and successful and energetic...