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The Blog

My thoughts on:
  • Artificial Intelligence

The ROI Of Generative Engine Optimization: The New Age of Content

Across marketing, SEO, and content teams, the conversation has shifted. It’s no longer “Are we producing enough content?” It’s “Is our content actually influencing the LLMs and showing up where buyers get answers?” That’s why Return on Generative Engine Optimization...

  • Artificial Intelligence

Google’s AI Mode: The Way We Think About SEO Needs To Change

Google’s AI Mode is here. Google’s AI Mode is self described as an experimental, conversational way to search using its Gemini large-language model. It’s currently active for many English users and is designed to transform Google Search from static lists...

Most recent posts
  • Content Marketing, Marketing

Why Content Really Isn’t King and What Actually Is…

Ever come across a great blog post or slideshare and be surprised that it only has a handful of retweets or shares? Maybe you’ve created great content before and found similar results. Don’t be discouraged. It’s not because the content...

  • Marketing, Startups

5 Must-Read Articles to Ramp Up Your Startup Marketing Campaigns

First and foremost, I should start this by saying every startup is going to require a different toolkit for their marketing efforts. For some startups, they will be able to leverage press to drive meaningful sign ups while others will...

  • Marketing, Startups

Four Deadly Mistakes That Most Startups Make When They Launch

Have you ever wondered why some startup launches are things of beauty while some are a complete disaster? Could it be the fault of the founder for not planning well enough in advance? Or is it the media’s fault for...

  • Content Marketing, Marketing, Social Media, Technology

Five Creative Ways Brands Can Use Meerkat For Marketing

Meerkat blew up faster than Rebecca Black’s hit song, “Friday”. The premise of the application is simple, it allows users to easily stream live video from a mobile device with real-time interaction. Live streaming isn’t a new marketing tactic or...

  • Just Business, Leadership

What Frank Underwood Can Teach You About Negotiation

Did you know that 87% of people are apprehensive to negotiation? Most people hate it. They despise it. Some people even compare negotiation to the act of going to a dentist. Negotiation shouldn’t be a dirty word. It’s a fact...

  • Marketing, Social Media, Social Media Marketing

Five Twitter Strategies To Develop an Awesome Following

Do you want to develop an awesome following on Twitter? Without awesome followers you can start to feel as if you’re using twitter to simply chat to yourself. Without a solid group of followers who are engaged, passionate and care...

  • Inspiration

What A Little Snow Can Teach You About Adversity

As I write this my city is in a virtual gridlock due to weather. We get days like this a few times every year where the snow syncs up with rush hour in such a way that the regular commute...

  • Content Marketing, Marketing, Storytelling

What Content Giants Like @BuzzFeed and @WorldStar Can Teach You About Content Marketing

We’ve all witnessed the sensation of viral content from titillating celebrity stories to the cutest cat video ever, to Volkswagen’s Darth Vader Super Bowl ad. We’ve seen the results it can drive for brands and we want a taste of...

  • Inspiration

Here Are 10 Life Lessons I’ve Learned In My First 10,000 Days

Oh snap! I’m 10,000 days old… I’ve been officially on this planet for 10,000 days. That’s pretty crazy when I sit back and think about it. As I think back over the last 10,000 days – I have many nights...