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The Blog

My thoughts on:
  • Artificial Intelligence, Content Marketing, Marketing

Answer Engine Optimization (AEO): What It Is, How It Works & What To Do

Answer Engine Optimization is the marketing process for creating and optimizing content in a way that influences answer engines such as Claude, Gemini, ChatGPT and more. It’s a marketing practice that can be done in-house or with an agency. I’ve...

  • Artificial Intelligence, Marketing

Large Language Model Search Engine Optimization (LLM SEO): What It Is & How It Works

Two years ago, “LLM SEO” got 81 searches a month in the United States. Last month it got 1,380. That’s a 17x increase in 24 months for a term that didn’t exist inside a single marketing job description in 2023....

Most recent posts
  • Content Marketing, Marketing

Six Copywriting Tips That Will Help You Make Great Slideshare Decks

Having a beautiful Slideshare presentation is awesome. When you know what goes into a great Slideshare presentation you have the ability to get an entire industry talking. You have to embrace the idea of creating beautiful slides. You have to...

  • Consulting, Entrepreneurship, Freelancing, Inspiration

Four Things Freelancers Can Do When Business Is Slow

It’s happened to me. It will happen to you. It happens to everyone who hustles for a living. You know what it is… The dreaded Slow Season. Things stop coming in. What once was a river of work has slowed...

  • Entrepreneurship, Just Business, Leadership

6 Easy Ways To Be Like Tony Stark: Build Confidence In 2018

What’s it take to be like Tony Stark? While Batman and Spiderman hide behind a mask, Iron Man wants the world to know that Tony Stark is the man in the suit. He’s a character who the world can relate...

  • Content Marketing, Marketing, Social Media

How To Pick The Right Goals For Your Content Marketing Strategy

One of the biggest challenges that have faced marketers for the last few years is the idea of measuring digital results. What are the goals of your content marketing campaign? What are the goals of writing more blog posts? What...

  • Inspiration, Leadership

26 Hustle Driven Quotes To Get You Fired Up To Achieve Your Dreams

Some days, you just need to be reminded why you started in the first place. What drives you to get up in the morning and chase your dreams? Why are you working until 10PM on a weekend? Why are you...

  • Entrepreneurship, Just Business, Leadership, Young Professionals

Hustler: How To Become A True Hustler in Business

hustler: n. someone skilled at turning a profit no matter what the enterprise. [The following post is a revised version of my answer to a question re: Career Advice: “How do I become a Hustler?” on Quora] What does it...

  • Consulting, Entrepreneurship, Freelancing

Six Email Habits That Every Freelancer Should Follow

Last week I got an email that reminded me of myself when I first got started in the world of marketing and freelancing. It was a cold email from a graphic designer who was looking to help with my Slideshare...

  • Marketing, Social Media

The Real Secret to Having Amazing Brainstorming Sessions

Remember rule #1 in Fight Club? Don’t talk about Fight Club. Remember rule #2? Yeah, it was the exact same thing. When it comes to the rules of brainstorming everyone seems to have their own thoughts and opinions on how...

  • Entrepreneurship, Inspiration

The Different Mindset Between Successful People And Everyone Else

What’s the most valuable thing you own? Is it your house? Is it your car? Is it your phone? It’s none of the above. The most valuable thing you own is your time. Where you invest your time today will...