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Category: Content Marketing

Most recent posts
  • Content Marketing, Marketing

Why Creating Unscalable Content Amidst The Rise Of AI Is The Right Move

“Creating 1,000 mediocre pieces of content every year is hard. Creating 10 game changing pieces of content every year is hard. Choose your hard.” I wrote these exact words back in 2020 on LinkedIn. And back then. Both of these...

  • Content Marketing, Marketing

Content Marketing Remix: Turn One Post Into A Deck, Podcast & More

Content marketing is often assumed to simply be the development of content. However, this perspective vastly underestimates the complexity and depth of content marketing. A more nuanced view introduces the concept of a “content marketing remix.” This approach is not...

  • Content Marketing, Inspiration, Marketing

Content Insights: What Every Marketer Should Know

NBA great, Michael Jordan once said: Talent wins games but intelligence and teamwork wins championships. I’m not going to get into the importance of teamwork but I am going to share some insights around the power of content intelligence. Content...

  • Content Marketing, Marketing

Content Marketing Mistakes That Will Stop Your Brand From Finding Success

Everyone, and I do mean everyone, will make a content marketing mistake at some point in their career. In fact, in a study conducted by Foundation, researchers asked a group of marketers if they had ever made a mistake /...

  • Content Marketing, Marketing

The Difference Between Content Curation and Content Creation

To curate or create? It’s a question that many marketers ask themselves when planning their strategy. Luckily, the answer isn’t one or the other. It’s a combination of both curation and creation that can help marketers achieve great results. For...

  • Content Marketing

This Content Distribution Strategy Earned 26,282 Pageviews In 7 Days

You spent hours, days, months (maybe even years) creating something awesome. Something you’re beyond proud of and excited to share with the world. Something that could completely change (or kickstart) your business. And finally… You hit publish—it’s go time! But...

  • Content Marketing, Marketing

B2B Content Inspiration: How To Come Up With Great Ideas In 2020

Do you want to create B2B content that your audience actually wants to read in 2019? Are you struggling to find great B2B content ideas? It doesn’t matter if you’re a startup or a Fortune 500 business, there are two...

  • Content Marketing, Marketing, Social Media

17 Of The Best Content Curation Tools For Discovering Great Content [2020 Update]

Are you LOOKING FOR the best content curation tools to help your company find great content? Maybe you’re tired of hunting and searching for content and want a tool that can help make your life 10x easier? In this post,...

  • Content Marketing, Instagram Marketing, Marketing, Social Media Marketing

Instagram Stories In 2020: How To Make Stories That Drive Results

Instagram stories is taking off. In 2019, a little more than half of Instagram’s 1 billion users access Instagram Stories every single day. The 500 million daily user count is up from 400 million in June 2018. And 2 million...