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Category: Content Marketing

Most recent posts
  • Content Marketing, Marketing, Storytelling

What Content Giants Like @BuzzFeed and @WorldStar Can Teach You About Content Marketing

We’ve all witnessed the sensation of viral content from titillating celebrity stories to the cutest cat video ever, to Volkswagen’s Darth Vader Super Bowl ad. We’ve seen the results it can drive for brands and we want a taste of...

  • Content Marketing, Marketing, Social Media, Startups, Technology

The Ultimate Guide to Marketing Your New iPhone App

There are more than 700,000 apps in the Apple App store and more than 200,000 specifically for the iPad. The competition is fierce and there is a lot of duplication in regards to the value propositions for each application. In...

  • Content Marketing, Marketing, Social Media

Three Ways To Create & Distribute Content That Actually Converts

Brace yourself because this is going to be a bit harsh. I’m just going to come right out and say it. For many companies, content marketing does not work. I know, shocking! Here’s the scoop – content marketing only works when...

  • Content Marketing, Marketing, Social Media, Storytelling

What REALLY Differentiates The Best Content Marketers From The Rest

I’ve been privileged to work with brands from all over the world in the last few years. Through this work, I’ve also had a chance to meet, become friends with, work with and collaborate with some of the best content...

  • Content Marketing, Marketing

Three Content Marketing Tactics That Always Drive Early Stage Growth

Did you know that there are a few strategies that brands and startups can implement today that will drive real growth? Whether it’s growth in newsletter subscriptions, customer acquisition or inbound leads – Content can play a role in driving...

  • Content Marketing, Marketing

Being Average Will Get You Nowhere: How To Create Remarkable Content

There is something wrong with the way they teach marketing these days. A lot of students go through their marketing programs learning about the 4Ps and the importance of conducting a SWOT analysis before coming up with an idea. From...

  • Content Marketing, Marketing

The Best Way To Get Your Content Marketing Groove Back

We’ve all seen it happen… You create a handful of great blog posts and see a surge in new visits and newsletter sign ups. The traffic is rolling in and you’re feeling great about the amount of success you’re seeing...

  • Content Marketing, Inspiration

Two Hard Lessons From Writing My First Book

New Year. New Book. New Rules. That’s how I told the world I was going to be publishing and writing my own book earlier this year. At that time, I thought I’d be publishing the book in a couple weeks...

  • Content Marketing, Marketing

Three Content Marketing Insights That Should Shape B2B Marketing

One of my favourite shows as of late is the TV series, Sherlock. It’s essentially a modern day version of the classic Sherlock Holmes in case you’ve never heard of it. Similar to Sherlock Holmes, marketers today are forced to...