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Category: B2B Marketing

Most recent posts
  • B2B Marketing, Consulting, Content Marketing, Marketing

Reddit SEO: How To Rank in the SERP Through Reddit Content

Let me tell you something about Reddit. I’ve been hooked on the platform for years. Whether it’s diving deep into niche communities, using it to win fantasy football championships, or just soaking up the endless stream of conversations, Reddit has...

  • B2B Marketing

What Is BOFU? Understanding Everything To Know About Bottom Of Funnel

What Is BoFu (Bottom Of Funnel)? Bottom of Funnel (BoFu) content is designed for the purchase stage of the buyer’s journey, reflecting the lower part of a sales funnel. This stage involves targeted marketing actions, such as consultations and live...

  • B2B Marketing, Content Marketing, Marketing

Headline Swapping: Why You Should Write Different Headlines To Maximize Reach

Today, you’re going to learn why some of the top media companies are using headline swapping to drive maximum reach and traffic to their content. What’s headline swapping? That’s the question I set out to answer after hearing about some...

  • B2B Marketing

Why Aren’t You Using Reddit?

Are you afraid it will lead to getting cancelled? Are you afraid you’ll say the wrong thing? Are you afraid of the brand risk? Are you afraid to look silly? Whatever the reason… Let me give you three simple facts:...

  • B2B Marketing, Social Media

B2B Stats 2024: Trends & Opportunities

Navigating the landscape of B2B requires a deep understanding of the trends, stats and research shaping the industry. I’ve compiled research from LinkedIn’s latest research reports, Bain, McKinsey, eMarketer, Content Marketing Institute, Foundation Marketing and more. The resource below is...

  • B2B Marketing

SEO Budget: How To Manage Your SEO Budget In 2024

There’s a lot of questions and doubts floating around the SEO industry right now… More than I’ve seen in quite some time, there’s a lot of panicking over the latest rollout of AI Overviews and the last few months of...

  • B2B Marketing

Top 12 B2B Marketing Books in 2024

Humans never stop learning. Whether it’s personal growth or professional game-changing, this relentless pursuit of knowledge is our superpower. It keeps us innovative, agile, and ahead of the curve. I’ve analyzed Amazon, Barnes & Nobles, surveyed LinkedIn execs and asked...

  • B2B Marketing, SaaS

The SaaS Marketing Guide to MRR and ARR Growth Metrics

It’s time to launch or grow your SaaS. What metrics should you be prioritizing? ARR? MRR? CTC? Let’s dive into all of that and more… I want to get right into it for you so let’s start with these: Definitions...

  • B2B Marketing, Marketing

Customer Research: How To Get Closer To Your Audience Faster Than Usual

You’re new to an industry. New job. New market. New sector. I’m not sure what got you there but it’s a common situation in marketing. CMOs go from one industry to the next regularly. VPs of content go from one...