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The Blog

My thoughts on:
  • Artificial Intelligence

ChatGPT Alternatives: 10 Of The Best LLMs & AI Chat Experiences

ChatGPT has undoubtedly made its mark as one of the most powerful AI tools in recent years. Its versatility has made it a go-to choice for everything from simple inquiries to complex professional tasks, leading to widespread adoption across industries....

  • Artificial Intelligence

Answer Engine Optimization: What It Is, How It Works & What To Do

The digital landscape is changing at breakneck speed. Traditional SEO strategies? They’re just not enough anymore. Users today crave immediate, personalized, and direct answers to their questions. That’s where AI-driven answer engines like ChatGPT, Google’s SGE, and other large language...

Most recent posts
  • Marketing

26 Marketing Experiments That Brands Can Use To Unlock New Insights

Marketing experiments differentiate innovative brands from the bland ones. What is a Marketing Experiment? A marketing experiment is a strategic approach used by businesses to test different marketing tactics, strategies, and activities in order to discover the most effective ways...

  • Content Marketing, Marketing

Why & how brands should adopt content distribution processes in their marketing mix

Your team has written thousands of words. They’ve injected keywords in it, sourced great imagery and even included a handful of expert quotes. The asset is valuable, compelling and, dare I say it, it’s what some would call 10x content....

  • Content Marketing, Marketing

Four Actionable Blogging Tips For Increasing Your Traffic & Reach

When it comes to blogging, it’s close to impossible to know for certain how much traction a single post is going to get. If you run a blog, I’m sure you’ve had posts that you thought would go viral fall...

  • Marketing, Social Media

How To Market On Instagram And Grow Your Account In 2019

So you want to market your brand on Instagram and grow your account? You’ve come to the right place. I’ve helped Instagram accounts go from 0 to 50,000 followers in months and plan on sharing some of the techniques I...

  • Marketing, Social Media Marketing

What More Marketers Need To Know About Reddit Before Submitting Content

Marketers are disliked and borderline hated on Reddit. As a Redditor… And a Marketer…. This entire topic leaves me stuck between a rock and a hard place. I know for certain that there are marketers who have done some stupid,...

  • Marketing

T-Shaped Marketers: Here’s What You Evolve Into Next

The T-Shaped Marketer is one of the most sought after types of marketers in the industry. Brands want to hire them. People want to be them. Managers want to build teams that consist of them. What is a T-Shaped Marketer?...

  • Content Marketing, Marketing

11 Reasons Your Content Marketing Strategy Is Bleeding Money (And How To Stop It)

When we launch a content marketing strategy, we want to see results quickly. But many of us are actually met with…crickets. We pour our heart and soul into uncovering research, crafting new ideas and then bringing those strategies to life....

  • Inspiration

6 Lessons From The New England Patriots That Business Leaders Can Steal

I’m an Eagles fan first and foremost. I love my team. 🦅 🏈 The @Eagles have gone undefeated the entire year. That’s my team! — Ross Simmonds (@TheCoolestCool) January 4, 2016 But the only thing that I love witnessing more...

  • B2B Marketing, Social Media Marketing

11 Examples Of B2B Companies Using Instagram Right

Instagram has more than 1 Billion people using the platform worldwide! That’s massive. And if you think that no one using Instagram is a professional – You’re dead wrong. B2B marketers need to start viewing Instagram as a channel where...