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The Blog

My thoughts on:
  • Artificial Intelligence

Google’s AI Mode: The Way We Think About SEO Needs To Change

Google’s AI Mode is here. Google’s AI Mode is self described as an experimental, conversational way to search using its Gemini large-language model. It’s currently active for many English users and is designed to transform Google Search from static lists...

  • B2B Marketing, Marketing

Social Media Metrics: What Brands Should Be Measuring In 2025

Let me take you behind the scenes of social media success for a moment. Last month, I was speaking with a frustrated marketing director who’d been pouring resources into their company’s social channels. “We’re getting likes,” she told me, coffee...

Most recent posts
  • Entrepreneurship, Inspiration

New Decade Resolutions

In a few weeks, we’re going to walk into an entirely new decade. That means we’re going to be saying goodbye to the decade that brought us most cryptocurrencies, Instagram (2010), Quora (2010), Snapchat (2011), DraftKings (2011), Instacart (2012), Lyft...

  • Marketing, Social Media

The Ultimate Marketing Guide To Using Snapchat For Business

When you want to know how to do anything, where do you typically go? If you’re not calling your mom to ask how long you boil an egg when you want the yolk to be runny or when you should...

  • B2B Marketing, Leadership, Marketing

Good Marketer – Bad Marketer

Good marketers understand their audiences motivations, their buying journey, the various stories that can be told to demonstrate their companies value proposition and their brands key differentiators. Good marketers tell stories. Good marketers engage. Bad marketers spew off a list...

  • Content Marketing, Instagram Marketing, Marketing, Social Media Marketing

Instagram Stories In 2020: How To Make Stories That Drive Results

Instagram stories is taking off. In 2019, a little more than half of Instagram’s 1 billion users access Instagram Stories every single day. The 500 million daily user count is up from 400 million in June 2018. And 2 million...

  • Inspiration

Being Consistent Is Consistently The Hardest Thing To Do

Nirvana, Jimi Hendrix & Pearl Jam all originated from Washington. I had no clue. But that changed last week I spoke at Mozcon and had the chance to check out the Pop Culture Museum. It was fascinating to take a...

  • Inspiration, Leadership, Young Professionals

14 Things Every Young Professional Should Know About Life and Business

Although I’ve been out of University for a few years, I didn’t fully grasp the challenges that young professionals are having until the last year or two. After chatting with friends, colleagues and acquaintances, it has become very clear that...

  • Entrepreneurship, Inspiration, Marketing

30 Motivational Business Quotes You Need To Read In 2020

Once in a while you just need a motivational quote from a business great to get you inspired. I’ve compiled a list of 30 great business quotes for you to remember, recite and reuse. Whether you’re trying to make more...

  • Inspiration

How Marketers Should Think About Self-Discipline

In today’s world, being a marketer is tough—you’re under constant pressure to source leads and run great campaigns, as well as come up with the next big idea, and the next one, and the next one… There’s a lot on...

  • B2B Marketing, Marketing

Experimentation In Marketing: Why It’s The Best Strategy For Success

Band-aids. Sticky Pads. Penicillin. Pumpkin spice lattes. Your last Tinder match. And your favorite Spotify playlist… Are all available thanks to experimentation. Experiments have offered us as a society some of the greatest discoveries, opportunities, and solutions EVER. Experimentation has...