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The Blog

My thoughts on:
  • Artificial Intelligence

ChatGPT Alternatives: 10 Of The Best LLMs & AI Chat Experiences

ChatGPT has undoubtedly made its mark as one of the most powerful AI tools in recent years. Its versatility has made it a go-to choice for everything from simple inquiries to complex professional tasks, leading to widespread adoption across industries....

  • Artificial Intelligence

Answer Engine Optimization: What It Is, How It Works & What To Do

The digital landscape is changing at breakneck speed. Traditional SEO strategies? They’re just not enough anymore. Users today crave immediate, personalized, and direct answers to their questions. That’s where AI-driven answer engines like ChatGPT, Google’s SGE, and other large language...

Most recent posts
  • B2B Marketing, Leadership, Marketing

Good Marketer – Bad Marketer

Good marketers understand their audiences motivations, their buying journey, the various stories that can be told to demonstrate their companies value proposition and their brands key differentiators. Good marketers tell stories. Good marketers engage. Bad marketers spew off a list...

  • Content Marketing, Instagram Marketing, Marketing, Social Media Marketing

Instagram Stories In 2020: How To Make Stories That Drive Results

Instagram stories is taking off. In 2019, a little more than half of Instagram’s 1 billion users access Instagram Stories every single day. The 500 million daily user count is up from 400 million in June 2018. And 2 million...

  • Inspiration

Being Consistent Is Consistently The Hardest Thing To Do

Nirvana, Jimi Hendrix & Pearl Jam all originated from Washington. I had no clue. But that changed last week I spoke at Mozcon and had the chance to check out the Pop Culture Museum. It was fascinating to take a...

  • Inspiration, Leadership, Young Professionals

14 Things Every Young Professional Should Know About Life and Business

Although I’ve been out of University for a few years, I didn’t fully grasp the challenges that young professionals are having until the last year or two. After chatting with friends, colleagues and acquaintances, it has become very clear that...

  • Entrepreneurship, Inspiration, Marketing

30 Motivational Business Quotes You Need To Read In 2020

Once in a while you just need a motivational quote from a business great to get you inspired. I’ve compiled a list of 30 great business quotes for you to remember, recite and reuse. Whether you’re trying to make more...

  • Inspiration

How Marketers Should Think About Self-Discipline

In today’s world, being a marketer is tough—you’re under constant pressure to source leads and run great campaigns, as well as come up with the next big idea, and the next one, and the next one… There’s a lot on...

  • B2B Marketing, Marketing

Experimentation In Marketing: Why It’s The Best Strategy For Success

Band-aids. Sticky Pads. Penicillin. Pumpkin spice lattes. Your last Tinder match. And your favorite Spotify playlist… Are all available thanks to experimentation. Experiments have offered us as a society some of the greatest discoveries, opportunities, and solutions EVER. Experimentation has...

  • Content Marketing, Marketing, Social Media

The Ultimate Instagram Marketing Guide for Driving Real Results

Instagram is kind of a big deal. A recent surge in visual content is sweeping across every network and has been the key to Instagram becoming an excellent marketing channel for brands. Which is why we’ve created a guide to...

  • Content Marketing, Marketing, Social Media

13 Video Marketing Stats & Trends Shaking Up Content Strategies Today

Recently I was asked a question: Is video the future of communications? It’s a fair question to ask with recent developments in social shaking up the industry. In case you haven’t been paying attention, here’s what I’m talking about: LinkedIn...