The Blog

My thoughts on:

Everyone is using AI tools. Okay, almost everyone. According to a study conducted by my team at Foundation, more than 84% of marketers say they use AI in their workplace on a day-to-day basis. But despite the proliferation of hundreds...

I’ve always believed momentum is earned. You don’t get it from one lucky break or one viral moment. You get it from showing up. Quietly… When nobody’s clapping. You get it from doing the reps when there’s no guarantee they’ll...

Most recent posts

How are things? Busy. That’s the most frequent response when you ask an entrepreneur or professional how things are. While it’s often just a lazy answer and not one that truly discloses how things are, it’s a real representation of...

Are you LOOKING FOR the best content curation tools to help your company find great content? Maybe you’re tired of hunting and searching for content and want a tool that can help make your life 10x easier? In this post,...

This past weekend, I went down the street and bought a Christmas tree. It was the first time in 10 years since I had a real tree. See.. I’ve lived in a condo / apartment for the last decade but...

The average influencer receives a plethora of emails each and every day. And while Facebook, Twitter, LinkedIn and Instagram make it seem as if we’re closer to business influencers, founders and innovators than ever before — we’re not. It’s harder...

In a few weeks, we’re going to walk into an entirely new decade. That means we’re going to be saying goodbye to the decade that brought us most cryptocurrencies, Instagram (2010), Quora (2010), Snapchat (2011), DraftKings (2011), Instacart (2012), Lyft...

When you want to know how to do anything, where do you typically go? If you’re not calling your mom to ask how long you boil an egg when you want the yolk to be runny or when you should...

Good marketers understand their audiences motivations, their buying journey, the various stories that can be told to demonstrate their companies value proposition and their brands key differentiators. Good marketers tell stories. Good marketers engage. Bad marketers spew off a list...

Instagram stories is taking off. In 2019, a little more than half of Instagram’s 1 billion users access Instagram Stories every single day. The 500 million daily user count is up from 400 million in June 2018. And 2 million...

Nirvana, Jimi Hendrix & Pearl Jam all originated from Washington. I had no clue. But that changed last week I spoke at Mozcon and had the chance to check out the Pop Culture Museum. It was fascinating to take a...