Contact Ross

The Blog

My thoughts on:
  • Content Marketing, Marketing

The Power of Distribution: Why You Should Promote Your Content More

You’ve probably heard it a million times: “Content is king.” But over the years, I’ve learned that this isn’t entirely true. No matter how brilliant, insightful, or innovative your content is, it won’t make an impact unless people see it....

  • B2B Marketing, Consulting, Content Marketing, Marketing

Reddit SEO: How To Rank in the SERP Through Reddit Content

Let me tell you something about Reddit. I’ve been hooked on the platform for years. Whether it’s diving deep into niche communities, using it to win fantasy football championships, or just soaking up the endless stream of conversations, Reddit has...

Most recent posts
  • Content Marketing, Marketing, Social Media

17 Of The Best Content Curation Tools For Discovering Great Content [2020 Update]

Are you LOOKING FOR the best content curation tools to help your company find great content? Maybe you’re tired of hunting and searching for content and want a tool that can help make your life 10x easier? In this post,...

  • Marketing

What A $6,500 Christmas Tree Taught Me About Marketing

This past weekend, I went down the street and bought a Christmas tree. It was the first time in 10 years since I had a real tree. See.. I’ve lived in a condo / apartment for the last decade but...

  • Entrepreneurship, Inspiration

How To Establish & Strengthen Relationships With Industry Influencers

The average influencer receives a plethora of emails each and every day. And while Facebook, Twitter, LinkedIn and Instagram make it seem as if we’re closer to business influencers, founders and innovators than ever before — we’re not. It’s harder...

  • Entrepreneurship, Inspiration

New Decade Resolutions

In a few weeks, we’re going to walk into an entirely new decade. That means we’re going to be saying goodbye to the decade that brought us most cryptocurrencies, Instagram (2010), Quora (2010), Snapchat (2011), DraftKings (2011), Instacart (2012), Lyft...

  • Marketing, Social Media

The Ultimate Marketing Guide To Using Snapchat For Business

When you want to know how to do anything, where do you typically go? If you’re not calling your mom to ask how long you boil an egg when you want the yolk to be runny or when you should...

  • B2B Marketing, Leadership, Marketing

Good Marketer – Bad Marketer

Good marketers understand their audiences motivations, their buying journey, the various stories that can be told to demonstrate their companies value proposition and their brands key differentiators. Good marketers tell stories. Good marketers engage. Bad marketers spew off a list...

  • Content Marketing, Instagram Marketing, Marketing, Social Media Marketing

Instagram Stories In 2020: How To Make Stories That Drive Results

Instagram stories is taking off. In 2019, a little more than half of Instagram’s 1 billion users access Instagram Stories every single day. The 500 million daily user count is up from 400 million in June 2018. And 2 million...

  • Inspiration

Being Consistent Is Consistently The Hardest Thing To Do

Nirvana, Jimi Hendrix & Pearl Jam all originated from Washington. I had no clue. But that changed last week I spoke at Mozcon and had the chance to check out the Pop Culture Museum. It was fascinating to take a...

  • Inspiration, Leadership, Young Professionals

14 Things Every Young Professional Should Know About Life and Business

Although I’ve been out of University for a few years, I didn’t fully grasp the challenges that young professionals are having until the last year or two. After chatting with friends, colleagues and acquaintances, it has become very clear that...