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The Blog

My thoughts on:
  • Marketing

High-volume keywords vs. low-volume keywords: Ending The Debate

Keyword research is part science and part art. The best way to think about the difference between high-volume and low-volume keywords is that high volume means a lot of people are searching for that phrase and low volume means fewer...

  • Artificial Intelligence

The Intelligence Age: What It Means For Business & Revenue

Sam Altman, CEO of OpenAI recently penned a piece called The Intelligence Age. It’s worth a read. Especially since Sam said: “AI will do 95% of what marketers use agencies, strategists, and creative professionals for today.” I think that’s a...

Most recent posts
  • Entrepreneurship, Inspiration, Marketing

30 Motivational Business Quotes You Need To Read In 2020

Once in a while you just need a motivational quote from a business great to get you inspired. I’ve compiled a list of 30 great business quotes for you to remember, recite and reuse. Whether you’re trying to make more...

  • Inspiration

How Marketers Should Think About Self-Discipline

In today’s world, being a marketer is tough—you’re under constant pressure to source leads and run great campaigns, as well as come up with the next big idea, and the next one, and the next one… There’s a lot on...

  • B2B Marketing, Marketing

Experimentation In Marketing: Why It’s The Best Strategy For Success

Band-aids. Sticky Pads. Penicillin. Pumpkin spice lattes. Your last Tinder match. And your favorite Spotify playlist… Are all available thanks to experimentation. Experiments have offered us as a society some of the greatest discoveries, opportunities, and solutions EVER. Experimentation has...

  • Content Marketing, Marketing, Social Media

The Ultimate Instagram Marketing Guide for Driving Real Results

Instagram is kind of a big deal. A recent surge in visual content is sweeping across every network and has been the key to Instagram becoming an excellent marketing channel for brands. Which is why we’ve created a guide to...

  • Content Marketing, Marketing, Social Media

13 Video Marketing Stats & Trends Shaking Up Content Strategies Today

Recently I was asked a question: Is video the future of communications? It’s a fair question to ask with recent developments in social shaking up the industry. In case you haven’t been paying attention, here’s what I’m talking about: LinkedIn...

  • Marketing

26 Marketing Experiments That Brands Can Use To Unlock New Insights

Marketing experiments differentiate innovative brands from the bland ones. What is a Marketing Experiment? A marketing experiment is a strategic approach used by businesses to test different marketing tactics, strategies, and activities in order to discover the most effective ways...

  • Content Marketing, Marketing

Why & how brands should adopt content distribution processes in their marketing mix

Your team has written thousands of words. They’ve injected keywords in it, sourced great imagery and even included a handful of expert quotes. The asset is valuable, compelling and, dare I say it, it’s what some would call 10x content....

  • Content Marketing, Marketing

Four Actionable Blogging Tips For Increasing Your Traffic & Reach

When it comes to blogging, it’s close to impossible to know for certain how much traction a single post is going to get. If you run a blog, I’m sure you’ve had posts that you thought would go viral fall...

  • Marketing, Social Media

How To Market On Instagram And Grow Your Account In 2019

So you want to market your brand on Instagram and grow your account? You’ve come to the right place. I’ve helped Instagram accounts go from 0 to 50,000 followers in months and plan on sharing some of the techniques I...