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The Blog

My thoughts on:
  • Artificial Intelligence

The ROI Of Generative Engine Optimization: The New Age of Content

Across marketing, SEO, and content teams, the conversation has shifted. It’s no longer “Are we producing enough content?” It’s “Is our content actually influencing the LLMs and showing up where buyers get answers?” That’s why Return on Generative Engine Optimization...

  • Artificial Intelligence

Google’s AI Mode: The Way We Think About SEO Needs To Change

Google’s AI Mode is here. Google’s AI Mode is self described as an experimental, conversational way to search using its Gemini large-language model. It’s currently active for many English users and is designed to transform Google Search from static lists...

Most recent posts
  • Entrepreneurship, Inspiration, Leadership

Are you taking the stairs or the escalator?

You see that guy on the left? Yeah, he’s only a few steps away from getting to the top. He’ll reach the top before anyone else in this picture. While the crowd follows one another he tries to get to...

  • Inspiration, Marketing

The Art of Memorable Marketing – James Ready

Consumers are blocking out advertisements because the majority of them are pointless and never compare to an ad that is memorable. Some would argue that the reason they don’t remember has nothing to do with the Ads, and more to...

  • Marketing

The Celebrity Effect – Could Drake sell you Sprite?

If you’ve been following my blog you probably realize that I enjoy music, specifically hip hop. I enjoy other types of music as well but I grew up listening to the Blues, Jazz, Hip Hop and R&B. So understandably, I...

  • Entrepreneurship, Just Business, Leadership, Social Media

Why Blog When You Can Start an Online Magazine?

The first niche magazine was published in 1731 and was called The Gentleman’s Magazine. Since then there have been thousands and thousands of niche magazines published with many of them finding great success. For years, magazines have been successfully financed...

  • Uncategorized

My New Hat

This week I bought a new hat. Not just a baseball cap or a stocking cap; a flat cap. Wear a baseball cap and no one notices. Wear a stocking cap and no one notices (unless its the summer). But...

  • Entrepreneurship, Inspiration, Leadership

A Few Business Lessons We Can Learn from Canadian Gold Medalists

The Olympics are a great time to show your stripes and be proud of your countries fine athletes. The 2010 Winter Olympics started off with a blunder. The Olympics wardrobe torch malfunction was seen by millions of people all over...

  • Social Media

How to Write Like Seth Godin

Seth Godin is the most popular blogger in the world (after this guy). The info he shares on his blog is considered by many to be some of the best work on the web. With a variety of different topics...

  • Just Business, Marketing

The Power of a Story – Tim Hortons Advertising

All around Canada people are wearing their red mitts and red hats glowing with National Pride. With the 2010 Winter Olympics underway, Canadians of all walks of life are showing their patriotic side. Tim Hortons, Canadas biggest Coffee and Bakery...