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The Blog

My thoughts on:
  • Content Marketing, Marketing

The Power of Distribution: Why You Should Promote Your Content More

You’ve probably heard it a million times: “Content is king.” But over the years, I’ve learned that this isn’t entirely true. No matter how brilliant, insightful, or innovative your content is, it won’t make an impact unless people see it....

  • B2B Marketing, Consulting, Content Marketing, Marketing

Reddit SEO: How To Rank in the SERP Through Reddit Content

Let me tell you something about Reddit. I’ve been hooked on the platform for years. Whether it’s diving deep into niche communities, using it to win fantasy football championships, or just soaking up the endless stream of conversations, Reddit has...

Most recent posts
  • Social Media

How to Write Like Seth Godin

Seth Godin is the most popular blogger in the world (after this guy). The info he shares on his blog is considered by many to be some of the best work on the web. With a variety of different topics...

  • Just Business, Marketing

The Power of a Story – Tim Hortons Advertising

All around Canada people are wearing their red mitts and red hats glowing with National Pride. With the 2010 Winter Olympics underway, Canadians of all walks of life are showing their patriotic side. Tim Hortons, Canadas biggest Coffee and Bakery...

  • Inspiration, Just Business

A Marketing Lesson from the Church

I’m driving home after watching the Hockey game the other night. And I pull out my cell phone to text message my cousin to let him know I’d be able to pick him up in the morning for the gym....

  • Social Media

Moment of Silence – The Death of the Auto-DM

Why the Death of the Auto DM? Woke up one to many people I was rudely woken up last night. — 3:15AM to be exact… My phone vibrates underneath my cheek and its twitter letting me know about my most...

  • Inspiration, Just Business, Marketing

Those 3 Little Words – A Marketers Nightmare

I showed this ad to three different people and asked for their opinion. One person thought it was clever and the other two said, “I don’t get.” 3 words are scarier to an advertiser than “i love you” is to...

  • Inspiration, Leadership, Young Professionals

How Diesel Called a Generation Stupid and Got Away With It

The Be Stupid Philosophy “Sticks and Stones may break my bones but names will never hurt me.” Seriously? Whoever can honestly say this is true, has some the ego of Goliath. Even some the most recognizable coldhearted people, have been...

  • Social Media

Five Complaints You’ll Hear about the New Facebook Layout

For six years Facebook has been making it easier to creep on ex-girlfriends, snoop professors and embarrass your friends after one too many tequila shots. Over these years, Facebook has changed it’s layout five times and each time we find...

  • Uncategorized

An Epic 1st Blog Post and Lessons from a Failed Blogger

Remember the scene, in that movie where all the addicts and patients sat around in a circle saying their names and what their problems were…? Well, like these people I suck at introductions – so here goes… My name is...